With a strong foundation in both creative advertising strategy and professional skincare, I bring a unique blend of artistry, technical knowledge, and brand-minded thinking to everything I do. I’m experienced with industry tools such as Adobe Creative Suite, Lightroom, Photoshop, Canva, CapCut, and Microsoft Excel, and I love using these platforms to bring campaigns, concepts, and client education to life.

My background in advertising has given me a deep appreciation for the balance between creativity and purpose—understanding consumer behavior, crafting compelling visuals, and building messages that resonate. In esthetics, I channel that same energy into creating transformative experiences, helping clients feel confident while also understanding the “why” behind their skincare.

I’m passionate, detail-oriented, and always learning. Whether I’m developing marketing content, editing visuals, or performing hands-on services, my goal is to combine strategy, skill, and creativity to elevate every project and every client I work with.

Instagram: @rowanasa

TikTok: @asarowan

Advertising Campaign

Advertising Copywriting

Advertising Strategies

Introduction to Advertising

Introduction to PR

Introduction to PR & Advertising Research

Media Planning

PR/AD Law & Ethics

Principles of Marketing

Publication Layout & Design

Social Media & Sports Communication

Sports Branding & Fan Relations

MARCH 2022 - PRESENT

• Provide a warm reception to guests upon arrival, ensuring a positive experience

• Maintain the cleanliness and presentation of the waiting area

• Efficiently handle appointment bookings and rescheduling by understanding customer needs

• Drive sales by offering tailored wax packages based on the preferences

• Proficient in using point-of-sale (POS) systems, (Zenoti)

Allure Day Spa — Esthetician

West Caldwell, NJ | October 2025 – Present

• Perform customized facial treatments using Image Skincare protocols to address a wide range of skin concerns.

• Provide chemical peels with proper consultation, skin analysis, and post-care guidance to ensure safe, effective results.

• Focus on client satisfaction through personalized treatment plans, education, and consistent high-quality service.

• Maintain strong client retention by building trust, delivering results, and fostering a welcoming, professional experience.

• Demonstrate proficiency in treatment performance, product knowledge, and maintaining a clean, organized workspace.

  
  

Lolos Boutique — Marketing Specialist / Associate

Montville, NJ | August 2025 – Present

• Develop and execute marketing strategies to increase brand visibility and drive in-store and online engagement.

• Create, film, and edit content for social media using Canva, CapCut, and Adobe tools to showcase new arrivals, promotions, and trends.

• Assist with daily boutique operations, including customer service, merchandising, and maintaining an organized shopping environment.

• Collaborate with the owner on campaign ideas, event planning, and seasonal marketing initiatives.

• Analyze social media performance and adjust content strategy to support growth and audience retention.

Jadwig Skincare & Brows - Esthetician

JULY 2025 - DECEMBER 2025

Cedar Grove, NJ

• Performed esthetic services including lash lifts, brow shaping, brow laminations, facials, HydraFacial, microdermabrasion, and dermaplaning.

• Provided personalized skincare consultations and treatments tailored to individual client needs.

• Maintained a clean, sanitized workspace in strict compliance with state health and safety guidelines.

• Managed front desk responsibilities including scheduling, client check-in/out, and phone/email communication.

• Delivered exceptional customer service

to enhance client satisfaction and retention.

Marketing Liaison

IGEA Brain & Spine

JUNE 2024 - DECEMBER 2024

• Developed and executed targeted marketing strategies to increase client referrals from lawyer and doctor offices

• Established and maintained relationships with clients in legal and medical communities to drive business growth

• Organized and facilitated lunch meetings and presentations to promote services and foster partnerships

• Collaborated with internal teams to create marketing collateral and promotional materials

• Coordinated community outreach campaigns and events to raise awareness and attract new clients.