https://padlet.com/nelsonhenriquez/12ud6jkivrqe 'IDGAF' - Dua Lipa en-us 2018-04-16 00:58:52 UTC 2018-04-16 01:37:02 UTC hello@padlet.com nelsonhenriquez https://padlet.com/nelsonhenriquez/12ud6jkivrqe/wish/251960531 Dua Lipa's 'IDGAF' music video captures the audience's attention by duplicating the singer and dancers and incorporating androgynous wardrobe with a contrasting color scheme. Subsequently, the highlight of blues and orange ultimately helps bring out other colors, such as white. Dua Lipa and her dancers appear to be wearing Adidas Classics which are cleverly brought to the forefront due to the juxtaposed tuxedos. The usage of the Adidas brand in the music video is smart and wisely thought through. The concept for the song and music video is "self love" which also aligns with Adidas' slogan "Impossible is Nothing". After a break up from a relationship, a person might feel melancholy and defeated to the point where getting over and continuing life without the significant other could feel impossible. However, Adidas pops up to remind the viewers that nothing is impossible. Furthermore, Adidas is also compatible with this video because the casual shoes juxtapose the girls' polished looks. Given the music video incorporates a lot of contrasting effects, Adidas cohesively and subliminally weaves its way into 'IDGAF' s significant message. ]]> 2018-04-16 01:01:37 UTC https://padlet.com/nelsonhenriquez/12ud6jkivrqe/wish/251960531