https://padlet.com/lucafedele/12rwkwzitjxc82u Let's discuss D&I in marketing. en-us 2022-03-30 01:00:45 UTC 2022-04-07 03:20:41 UTC hello@padlet.com lucafedele https://padlet.com/lucafedele/12rwkwzitjxc82u/wish/2133853231 Stock imagery can be very 'white' or exclusive, and not represent every audience. This can also impact book cover designs and imagery across the entire platform of the organisation. 

Language is often easier for making inclusive content, as a lot of it can be created from scratch so you an craft it to suit your audience.

Language can also tend to be 'high-brow intellectual' in educational settings, makes it seem really inaccessible to audiences. 

Using language in an intelligent way so the audience knows your brand is intelligent is important, however it must be accessible to all interested audiences.

Advertising - Google demographic options: language, ethnicity, wealth.

Conversion and optimisation - with an image on a website, we'll test to see which gives the best result might be the one that isn't inclusive or diverse. Worth considering for frameworks.

Considering audience wants and needs - Previously, a pride month campaign for global diversity and inclusion backfired as the audience did not like it. Consider authenticity and empathy in messaging and campaigns when targeting audiences.]]> 2022-04-07 03:17:24 UTC https://padlet.com/lucafedele/12rwkwzitjxc82u/wish/2133853231