Digital Business and Marketing Technologies by Irene Garcia https://padlet.com/iregarcia/120tsgmv6hwu SeminarThursday11group2 en-us 2017-02-13 14:58:31 UTC 2017-02-16 11:50:07 UTC hello@padlet.com Social Media (Instragram https://padlet.com/iregarcia/120tsgmv6hwu/wish/154267120 What is it?
·     Instagram is an online mobile photo-sharing site that allows its users to share pictures and videos either publicly or privately on the app
How is it used in the field of marketing?
·      Brands use the app to reach a wider audience. 
·      The personalisation of photos and videos can give the audience an insight into the company's personality. ·    ·      Companies are able to create engagement through hashtags and profile tagging. 
Specific business examples
·     National Geographic
·     Asos
·     Coca-cola Argentina  Benefits and limitations
-Benefit
·    Ability to tag profiles and connect with other audiences.
·    Simple straight forward app each to be used by any age group.
·
-Limitations
·    Privacy on instagram, anyone is able to take and use your photo for repost or profitable purposes. 
· Tagging locations to each image can be advantageous for businesses but dangerous for minors 
]]> 2017-02-16 11:23:21 UTC https://padlet.com/iregarcia/120tsgmv6hwu/wish/154267120 E-mail Marketing https://padlet.com/iregarcia/120tsgmv6hwu/wish/154267389 What is it?
E-mail marketing is when companies target customers through electronic mail

How is it used in the field of marketing?
Its can allow companies to directly market their products / services to the desired target market. They can also include special offers, promotions, and advertising for products / services they think you will be interested in to encourage you to want to buy more.

Specific Business Examples
- Uber; emails subscribers to advise of any deals or promotions they have on
- Dominos; emails previous customers to advise on special offers (two for Tuesdays, BOGOF)
- Missguided; emails previous customers advising special offers and promotions (free next day delivery, 20% of for students)

Benefits and Limitations
Benefits:
- Exclusive access to special offers and promotions that otherwise you might not have been able to

Limitations: 
- Customers can unsubscribe whenever they want, so companies are unable to continue to send them these marketing emails.
- Too many emails can be seen as annoying and will put customers off subscribing and even sometimes using your business 



]]> 2017-02-16 11:24:49 UTC https://padlet.com/iregarcia/120tsgmv6hwu/wish/154267389 Virtual Reality https://padlet.com/iregarcia/120tsgmv6hwu/wish/154267399 What is it?
Virtual reality is a computer-generated simulation of three-dimensional image or environment that the user interacts with using special electronic equipment. 

How it is used in the field of marketing? 
  • Demonstrates the product attributes and features
  • Provides more immersive and entertaining to traditional marketing i.e. print media
  • It can communicate the brand's mission at the point of sale

Specific Business Examples
  • The New York Times
  • Tom's
  • HBO (Game of Thrones) 

 Benefits
  • Consumers are able to embrace a new, more entertaining form of advertising
  • Stands out from the 'clutter' of traditional forms of advertising 

Limitations
  • Very expensive means of marketing 
  • Complex technologies are used to create the virtual reality. 
]]> 2017-02-16 11:24:53 UTC https://padlet.com/iregarcia/120tsgmv6hwu/wish/154267399