We have conducted SEO Keyword Research for (COMPANY NAME)

This research is based on your introduction call with Bethany your project manager.

We have looked into your services: 

As well as the areas you operate in:

We have used these services and areas to put together keyword search terms, such as search/query terms.

We have put these search terms into Keyword Research Tools, to look at the search volume and competition to rank for them on Google Search Engines. 

Please see below my results. The below includes: Keyword Search Term / Search Volume / Competition to Rank for this Keyword: 

We suggest that you proceed with these Keywords:

Please can you let me know of the 5 keywords you can confirm you would like to proceed with?

If we do not hear from you by 12.02.2024 we will assume that you are happy with these Keyword Terms.

NEXT STEPS

We will write up bespoke copywriting for each of the Keyword Terms, 800-1000 words are written per SEO keyword page as well. 

Once the copy is complete we will create bespoke SEO Landing Pages for each Keyword Term.

We design each page in mind of the Keyword Term itself and utilise a variety of UX (User Experience Design) and SEO (Search Engine Optimisation) techniques to get these Landing Pages ranked on Google over time.

If you have any questions about the above, please let us know. 

Kind Regards,

Bethany

Marketing Team

$24 USD for the initial landing page build (1 page)

$6 USD for each duplication page

Client name:

URL:

Plesk Accses:

Username:

Password:

Domain: :8443

We look into the main competitors of your company, what they are doing and determine

an SEO strategy based on keywords, search terms and phrases. Some of these

keywords you may already be ranking for.

Once we have then completed these works, we will then call you and go through your

project notes, to see what areas and services you would like us to research into for your

marketing.

Directly after this call, we conduct keyword research with the notes from the phone call.

Keyword Research consists of researching into the areas and services we have been

given. We determine how many people are searching or querying certain terms as well

as whether they are high, medium or low competition to rank for these terms.

Depending on how many services and areas you have, this can take some time to rank

for. this also depends on how niche the service is. These terms will be formed into a list

and sent to you via email with the research as well as our best suggestions for you. We

wait 48 hours for you to get back to us, if no answer and feedback we go with the most

suitable keywords for your company.

Once keywords are confirmed they get moved into the copywriting stage this is where

we write up copywriting. This copywriting is bespoke content for each of the keywords,

making them SEO and Google-friendly.

When the copywriting is then complete we take the content and begin the build of the

landing pages. The SEO pages will be integrated into the backend of the website. These

SEO landing pages will be fully optimised with Google-Friendly content, images, and

contact forms for your website visitors to contact you. As well as an array of user-

friendly elements such as call-to-action tags and buttons.

We additionally optimise the core website itself, increasing speed, functionality of your

website, and ultimately improving the user experience. This is with the aim of increasing

click-through-rate and conversions of your potential customers.

We monitor these landing pages monthly to ensure that they are performing on Google,.

We then undertake monthly optimisation tasks as well as complete monthly audits on

the entire site to ensure that it is meeting Google's criteria.

You will receive a monthly report(s) for all of this data, and receive a call at your

selected frequency from our client liaison officer. The reports and calls are to ensure

you:

●Understand the work we do

●Have an opportunity to express concerns

●Review or change your SEO Keyword Focus

Undertaking this variety of work is crucial to help with your Google rankings and

completing them in order begin the rankings in the initial instance. As you are aware,

SEO does not show overnight results and can take some time for it to start working.

However, once your website rankings have begun to climb it is an extremely beneficial

style of marketing, as you do not pay Google directly for results.

[STAGE]

At this point, your marketing is in the [Marketing Stage]. Once the website is live, your

landing pages are then implemented onto your site. As your site is still in the

development process, the pages have not yet gone live on the internet. Although,

without these works starting before your site is live, there would be a delay in the

marketing taking effect.

If you have any questions, please let us know.

Hope you are well!

I am contacting you today in regards to your Google My Business page.

We have had a look over it and it is very good and set up correctly. We did notice that there were some areas that could do with some work.

If this is something you would be interested in we do offer a monthly optimisation package for your Google My Business where we would work on the page monthly by adding images, uploading posts of recent works and general works on the page.

If you would like some more information on our monthly optimisation package, I would be more than happy to send this over to you.

Kind regards,

Bethany

Marketing Team

Please see below a rundown of your report.

If you take a look at the Data Studio report you will see a selection of numbers, graphs and charts.

This report is for the month previous to when you receive it, i.e. if you receive it on the 1st of January - the statistics will be for 1st - 31st December.

Firstly, if you have an email address linked to a Google account - we can add your email and you will be able to interact with your report.

Moving onto the charts, you will see:

Impressions:

This is how often someone has seen your link on Google when browsing the web.

Sessions:

This is when a user has interacted with your website, i.e. viewed a page and then gone through the website to alternative pages.

Clicks:

This is direct clicks onto your keyword pages

Views:

This is how many people have viewed your site, by either clicking on the keyword pages or from you being found for naturally ranked keywords as a result of the marketing.

Further down the report, you will see 3 pie charts.

The first one - the red one:

This is, in my eyes, the most important chart. This gives you a full rundown of how the traffic to your site is finding you. You will see from your most recent report that 53.5% of the traffic onto the site is from organic search - this is the SEO that we are completing for you on a monthly basis.

Within this section, you will see

Direct - this is when someone types in your domain name and goes onto your site

Referral - this is when someone clicks on your link from another means, i.e from an email or text message

Organic Social - this is when someone clicks through to your site from your social media accounts, or if someone posted your website on a social media post.

The next one - the blue one:

This is to determine what device your users are using.

The third one - the yellow one:

This shows how long your users are spending on your site and how they got to your site.

Further down, there are 3 more sections.

Where are your users based? - this helps with marketing, if we see an influx of people searching for you in Croydon, but you don't market in the Croydon area, we would look into whether it would be beneficial for some keywords to change to focus more locally on that area.

This is also similar to if you were only focused on Croydon (or any area) but you were being found in all other places, then changes would be determined.

The next section is a follow-on from the map - and a written version of the locations you're being found.

Lastly, in this section "what are users searching for?" this section shows the wealth of alternative keywords where you are being found on the web. This section typically means you will be found on one of the pages for those specific keywords, although typically not on the first 5 pages. Although, again - helpful to determine alternative keywords for further down the line.

On the second page,

The green section at the top of the pages shows the popularity of your pages. Typically all website's home pages will be the most popular, followed by the other pages on the site.

Then at the bottom, the blue section - shows the keyword, the page and its current position on Google.

I hope this all makes sense & I look forward to speaking with you soon.

Have a lovely Christmas & New Year.

Kind Regards,

Verity Mileman

Client Liaison Officer & Brand Ambassador

Safetech LTD

This is a courtesy email to let you know that your website has now been converted back to the original form.

Should you wish to restart your marketing at any time and have the marketing built back into the website, please do not hesitate to get in touch.

Kind regards,

Safetech's Marketing Team