CIRCUMDANDA Advertising Campaign by https://padlet.com/apikusa/10s65ka7mhrv Anna Pikusa Individual Project Production Diary (part 2) en-us 2019-11-04 11:34:05 UTC 2024-07-22 20:57:35 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/427057408/85b6f271d6fa5f5dc75e07d55e6b04f7/logo_final.png First filming day and finding another location apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429020133 As the first filming day was unsuccessful due to the room looking not as good as I expected, not good enough for the commercial at least ( old windows, damaged walls, etc), I had to find another location. I asked one of my lecturers Chris if I can film it in the studio and he agreed. He and my supervisor Karen helped me find suitable furniture which I could use to build the set. The idea was to build a black box and the room inside it, so it would create a space that is disconnected from the world, in which the character of in the commercial could finally relax.]]> 2020-01-08 16:32:28 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429020133 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429024126 2020-01-08 16:37:11 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429024126 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429024173 2020-01-08 16:37:15 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429024173 Photos from the filming day in the previous location apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429024521 2020-01-08 16:37:39 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429024521 New location apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429024859 Quick studio test shoot]]> 2020-01-08 16:38:08 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429024859 Look of the model apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429028410 I also decided to dress the actor in suit, so it looks like he got back home from work and it gives the impression of relaxation in his own space after the whole day of work.]]> 2020-01-08 16:42:57 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429028410 Social media inspirations apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429031164 The inspirations I got are from Hugo Boss, Calvin Klein and Playboy Instagram profiles. I noticed that they all upload posts, so they match visually and thematically. For example, on Hugo Boss Instagram there are alternately posted photos of perfume bottles and Chris Hemsworth, the face of their perfume. On the Calvin Klein Instagram, there's a line of black and white pictures and beneath it there's a line of pictures with orange accents that leap off the page. Playboy Instagram shows the thematic aspect of posting pictures. One of the lines on their Instagram has 2 pictures in a swimming pool with a video with the swimming pool as well between them.]]> 2020-01-08 16:47:13 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429031164 Social media plans apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429031209
  • Photos from the process of making the product
  • Filip with perfume bottle, using the product.
  • Photos of models, without the product
  • Photos of the bottle (with box), showcase
  • Films: 
    • showcase the perfume
    • beginning of the commercial, a taste of it
    • whole commercial

    • The idea was to make 12 posts and post them, so they create a whole. For example on Instagram, I'm going to post 3 colourful pictures, then 3 monochromatic pictures. I want them to match thematically and visually.
    ]]>     2020-01-08 16:47:16 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429031209     apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429038145 2020-01-08 16:57:47 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429038145 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429038190 2020-01-08 16:57:51 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429038190 New production schedule apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429038340 2020-01-08 16:58:04 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429038340 New call sheets apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429040799 2020-01-08 17:01:49 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429040799 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429040935 2020-01-08 17:02:01 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429040935 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429041018 2020-01-08 17:02:08 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429041018 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429041088 2020-01-08 17:02:15 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429041088 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429041256 2020-01-08 17:02:31 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429041256 New location for the last scene apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429041458 I needed to find nice looking corridor with doors, ideally front house doors. I chose global cafe building, because its corridor looks nice, not like a university or student accommodation, but a real house. Moreover, it's near so it's easy to get there, we were allowed to film at any time we wanted. And also they provide snacks for free, which is great.]]> 2020-01-08 17:02:50 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429041458 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429041911 2020-01-08 17:03:33 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429041911 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429042019 2020-01-08 17:03:43 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429042019 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429042103 2020-01-08 17:03:49 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429042103 Filming day 21/11 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429047040 On the filming day, we had almost 2 hour delay, because two university photographers came to the studio to take pictures of us pretending to do stuff. After this we were all tired, but we still had the commercial to shoot. It didn't take very long, but it was very cold in the studio, Basia had to wear a coat at some point. There was one shot that we had a problem with, the screaming shot, because the actor said he can't shout loud and the other thing was that he was moving too much, so he was going out of shot. That's why there's so many takes of shouting. I still have to have it dubbed, so I need to find a good royalty free shouting sound effect.]]> 2020-01-08 17:11:16 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429047040 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429047374 2020-01-08 17:11:50 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429047374 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429047504 2020-01-08 17:12:02 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429047504 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429047586 2020-01-08 17:12:10 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429047586 Photo shoot apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429048178 I planned 2 photo shoots in the photography studio. I used a few lamps, among others, I used one colourful light panel for pink light and I got blue light coming from the background by putting blue coloured thick foil on one of the lamps. I took 480 photos from which I chose 15 to post on social media (Instagram and Facebook). ]]> 2020-01-08 17:13:11 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429048178 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429049618 2020-01-08 17:15:28 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429049618 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429049621 2020-01-08 17:15:28 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429049621 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429049626 2020-01-08 17:15:28 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429049626 Perfume showcase and Chromakey studio filming apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429063276 For Perfume showcase filming I used Hague Piped Track and Dolly to film track shots. I filmed it from a few perspectives and then during editing I decided which one was the best.I also experimented with using a piece of material to spin the bottle, so it's going into the shot smoothly.

    In Chromakey studio the filming was straightforward, it was filming the spider on the green screen and green floor. The hardest part of it was to get the spider out of the box, which made him a little bit angry and I got scared, but I eventually made it. ]]>     2020-01-08 17:34:08 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429063276     The last filming day apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429063618 For filming the last scene of the commercial, me and my crew went to Global Cafe. I had to take off a poster that was on the front door and English flags for the place to look more authentic, like an actual house.
    I wanted to film it handheld so I can go with the main character to open the door, but the BlackMagic camera is very heavy and it looked shaky. That's why      I decided for a still shot. 
    While filming we had a little delay again, because workmen came and was making a noise for some time. Fortunately, we didn't have to wait too long and we filmed everything quite quickly. ]]>     2020-01-08 17:34:38 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429063618     Shot log apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429063871 2020-01-08 17:34:59 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429063871 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429075415 2020-01-08 17:51:27 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429075415 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429075462 2020-01-08 17:51:31 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429075462 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429496429 Hugo Boss Instagram]]> 2020-01-09 15:13:24 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429496429 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429496437 Calvin Klein Instagram]]> 2020-01-09 15:13:24 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429496437 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429496463 Playboy Instagram]]> 2020-01-09 15:13:26 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429496463 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429501235 2020-01-09 15:19:12 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429501235 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429501269 2020-01-09 15:19:16 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429501269 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429501331 2020-01-09 15:19:20 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429501331 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429501388 2020-01-09 15:19:24 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429501388 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429501431 2020-01-09 15:19:28 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429501431 Photos edited for social media apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429502549 Because I wanted to mix monochromatic and colourful pictures, I edited most of them, so they look good in colour and in black and white. In the pictures, I increased the colours and decreased blacks, so I got more depth and the paper background which was a little bit visible on the pictures before editing became invisible, just black space.]]> 2020-01-09 15:20:53 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429502549 Editing apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429569842 Editing took me more than I thought it would, because the Adobe licence expired on University computers, but then, when the Premiere came back, it was still crashing, so it was very difficult to edit sometimes, especially when I couldn't see what I was doing, because the programme wasn't showing it.]]> 2020-01-09 16:50:46 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429569842 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429573541 Adobe Premiere Pro Project]]> 2020-01-09 16:55:55 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429573541 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429573611 Effect controls of adjustment layers.]]> 2020-01-09 16:56:02 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429573611 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429573691 Basic correction details of the last scene of the commercial (Doorway scene)]]> 2020-01-09 16:56:09 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429573691 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429573777 Basic correction details of everything except the Doorway scene]]> 2020-01-09 16:56:17 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429573777 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429573866 Shouting audio

    I deepened the shouting by multiplying the audio tracks and desynchronizing one of them a little bit, so it felt more like a supernatural shout.]]>     2020-01-09 16:56:26 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429573866     apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429573925 Shouting audio effect controls]]> 2020-01-09 16:56:33 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429573925 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429576618 Adobe After Effects project - Heat vision

    For the heat vision, I used a royalty free video from Youtube (you can find it in my Reference List). Every visual effect was with green background, so it was easy to cut out.
    I also had to motion track the laser so it sticks to his eyes as he's moving and I created a mask around his eyes with light yellowish colour and increased the opacity to escalate the light of the laser.]]>     2020-01-09 17:00:36 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429576618     apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429576702 Heat vision - Effect controls]]> 2020-01-09 17:00:43 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429576702 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429576896 Adobe After Effects - Spider

    In the spider sequence, I cut out the spider, then motion tracked it, because the camera was slightly moving. 
    As you may notice, the spiders colour is in blue tones, whilst the rest is in yellow tones. I think it makes the spider even more unrealistic, which increases the effect of the man's space in his head.]]>     2020-01-09 17:00:54 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429576896     apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429577007 Spider - Effect controls]]> 2020-01-09 17:01:01 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429577007 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429577098 Spider - Motion Tracking the spider]]> 2020-01-09 17:01:08 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429577098 Sound effects apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429581650 Some of the sound effects I recorded myself, with Filip Michalek's (the main actor) help. The rest of them I got from Youtube (you can find it in Reference List).
    The songs I used for commercials are:
    Viking by Aria
    Honey by Kucka (Medasin Remix)]]>     2020-01-09 17:07:53 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429581650     apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429773536 2020-01-09 23:09:17 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429773536 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429773561 2020-01-09 23:09:24 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429773561 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429773873 2020-01-09 23:10:44 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429773873 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429774063 Here's a link to Youtube channel, where you can watch all of the Circumdanda commercials.]]> 2020-01-09 23:11:34 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429774063 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429774123 2020-01-09 23:11:49 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429774123 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429790828 2020-01-10 00:34:54 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429790828 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429790872 2020-01-10 00:35:07 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429790872 apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429797197 2020-01-10 01:08:52 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429797197 Social Media apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429797900 As I wanted, I created a visually fitted whole. Starting from the bottom of the Instagram, in the bottom line, there are colourful photos on the sides and one black and white between them. All of them present the perfume bottle. The second row from below presents colourful pictures of the face of the fragrance, etc. ]]> 2020-01-10 01:12:54 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429797900 Conclusion apikusa https://padlet.com/apikusa/10s65ka7mhrv/wish/429799341 Overall, I think I achieved what I wanted to. Obviously, I didn't have a huge budget, professional actors and a lot of people working on the advertising campaign with me, but for the conditions I were in, I think it turned out good and I'm pleased with it. I learned a lot during this semester, for sure. I gained not only film skills, but also time managing and marketing skills too. I'll never forget the big lesson and the opportunity to create something mine that the individual project module gave me.]]> 2020-01-10 01:19:11 UTC https://padlet.com/apikusa/10s65ka7mhrv/wish/429799341