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Involve every aspect of editing. Every footage taken during the pre-production and production will be then made into a video to share on social media summing-up the event, thanking the people involved and to be used as an advertising tactic for future events.

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D’Agostino, Stefano Antoci. “Winter Wonderland.” December 22, 2015. Accessed May 27, 2016. https://www.facebook.com/winterwonderlanduk/?fref=ts.

“FRINGE WORLD Festival (@fringeworldperth) â€¢ Instagram Photos and Videos.” Accessed May 28, 2016. https://www.instagram.com/fringeworldperth/.

“Hyde Park Winter Wonderland (@winterwonderldn) â€¢ Instagram Photos and Videos.” Accessed May 27, 2016. https://www.instagram.com/winterwonderldn/.

Wilton, Shelley. “Fringe World Festival.” January 30, 2016. Accessed May 27, 2016. https://www.facebook.com/fringeworld/?fref=ts.

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The book will also feature a section at the back listing helpful websites/books/articles for people suffering from mental health issues or who just want to know more about the subject.

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My target audience for my designs will be for people of all ages, but mostly families including children along with anyone suffering from mental health issues. Therefore, my design has to be quite 'safe', family based, calm to symbolise mental health awareness, while also looking exciting for everyone to want to come along to our events.

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There will also be a Winter Wonderland Festival Facebook page which will post updates similar to what will be found on the Instagram page, however Facebook can be used to give further detail on all of the events and competitions, as well as advertising for volunteers and job opportunities. There is also a map feature and links to the Instagram page and website.

There is also a feature on Facebook to create a public event as so I will use this to advertise further. If someone clicks that they are interested in an event it will show up on their friends timeline and so this will also be a fats way to get work out, and it will link them straight to the event page which will also have all of the information that can be found on the facebook page.

Images of my inspiration for the Facebook page are shown below and to the right.

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Instagram is a great way to spread knowledge of the event as well as capture some stunning pictures from the day, which will be taken by the people attending the event.

Event attendees can use the hashtags #MindWorks #CityofPerth #WinterWonderlandFestival in the captions of their posts, which will allow their followers to see pictures of the event and hopefully check it out. Since Instagram is famous for its food photos and selfies, the event page will satisfy everyones hunger for the perfect selfie stick shot.

The Instagram page will also post sneak peaks during the lead up to the event, showing snippits of the preparation for the festival. This will again be used to raise awareness of what will be happening on the day and encourage viewers to visit and check out what they've seen online come to life.

There will also be Instagram competitions to be won. In order to enter, people will need to follow the @Winterwonderlandfest account on Instagram and use the hashtags #WinterWonderlandFestival and #WinterFestComp when posting their photos. There will be prizes for pictures posted throughout the day of the different events going on. The pictures with the most likes could win up to $200 along with various other little prizes provided by sponsors of the festival.

Below are some other festivals Instagram pages which will be my inspiration. I would aim to recreate something similar to this, sharing photos of food and rides, as well as the fashion show, and reposting some of the popular photos taken by others at the event.

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My Job is to raise awareness of the event via social media, as well as using the platforms to advertise competitions that will be held on the day.

Social Media has such an influence on society today and so it will largely benefit our festival to advertise using social networking sites.

Instagram and Facebook will be the perfect way to advertise the event. This will be done using hashtags and accounts on both Facebook and Instagram whch will post photos of the event, as well as before in order to advertise competitions and sneak peaks of the set up to give an insight on what the day will be like.

I will develop
- An instagram page with suitable hashtags and post regularly to remind the public of the upcoming event
- A Facebook page and event
- An Instagram competition with prizes

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In order to get people working for the team, volunteers or students under the broadcasting/media course from various university could help with getting footage's and being a runner if there's any help needed. We would create a page and share on social media in finding volunteers which is the fastest way.

The stationary team however, professional cameraman would be in charge of shooting and each stage will have one sound system man positioned.

In setting up the screen and stage equipment, lots of help will be needed and one main person will be in charge in checking and making sure everything is correctly put in place in order to avoid any complications.

As there will be a display of live uploads from social medias, a team of professional workers will be in charge on social media and video editing.

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During the event, there will be 2 teams going around recording footage of activities, interactions/happy moments and interviewing the public for comments

Whereas 3 stationary teams at the main entertainment:-
1. Main stage and entertainment
2. Fashion Show
3. Creative Tent

A team shooting time lapse of people setting up the venue which will be included into the final video.

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Pre-production:-
1. Since this is a find raising event for BeyondBlue, I would send a team to interview and create a video to give insight of the organisation's background, what contributions/work they've done and how the donations collected from the festival could help them. This video would then be screened on the TV screen such as the information desk under Torin and the main screen during the event. By this the public would be aware and increase the chance of donating.

2. The the promo video would include details regarding the event such as time, date, venue, sponsors and activities/programme.

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My goal for the chill out zone would be for it to be a comfortable and quiet area where people of all ages can relax, read a book or a pamphlet, do some colouring in, and take a break from the event.

I know from experience that people who suffer from a mental illness, such as depression, anxiety, obsessive compulsive disorder, or post-traumatic stress disorder, may have difficulty being in large crowds with a highly stimulating environment around them. This are would ideally provide a place for people to have a moment to take themselves out of a highly stimulating environment to a calm and quiet one.

I would like to include a table for younger visitors to have some drawing and colouring in time, and perhaps pictures that they draw/colour may be included in Joe's book.

To ensure the are is comfortable, a variety of seats will be available, these could include hardback chairs, as well as beanbags, stools, and possible a couch. The area would be partially shaded, depending on the weather.

A section of the area would be dedicated to a wall where patrons can stick an inspirational message, these messages could be anonymous or not, they could be dedicated to anyone, the only real guideline is to ensure the messages are positive, and uplifting. To continue with the theme of winter wonderland, the notes to stick on the wall could be in the shape of a snowflake, a water drop, or a snowman.

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The survey I would like to include is not intended to be extremely personal or intrusive, but rather it is more of an attempt to get a rough gauge of visitor's experience with mental illness. This will provide us with some useful information as to how this people in this particular community have had to deal with mental illness. I put together a rough draft of what this survey may look like. At the bottom I have included two questions related to the event itself, which is a chance for patrons to give us feedback.

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Sourced from The Scene Team Website(http://www.thesceneteam.com.au/)

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Sourced from OK Perth Website (http://www.okperth.com.au/event/)

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The photography team will be made up of volunteers with varying level of photographic experience. The intention is to have three primary (experience/professional) photographers, supported by 1-3 support photographers and another team of support photographers working directly with the festival Photographic Coordinator.

Each of these teams will be tasked with capturing the people and experiences of different aspects/locations of the festival during the event. The main areas will include:
* Fashion Show Team
* Creative Tent Team (Street Art Battle and Photography Competition)
* Behind the Scenes Team (candids of event volunteers and organisers)
* Roaming Team (ad-hoc photos taken throughout the event)

A proposed team structure has been included below.

Primary photographers will be sourced from established event photography firms. Support photographers will be sourced from local universities or photography schools.

This event will be a great opportunity for student or newly established photographers to build their portfolio of work and increase their professional networks by working alongside event organisers and other more experienced local photographers.

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Some locally based event photography firms that have been approached to volunteer staff for the Primary Photographer roles include:
* OK Perth (http://www.okperth.com.au/event/)
* The Scene Team (http://www.thesceneteam.com.au/)

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In keeping with the 'Winter Wonderland' theme the photography competition will be a celebration of the beauty of winter. There will be 4 categories in which photos can be submitted; sports/action, nature, urban, and people.

Submissions will be made by local amateur photographers via the event website. A short list of 20 - 30 images, selected by the event team will be exhibited in the creative tent during the festival.

Voting will occur throughout the day by people who attended the exhibition. The winner will be announced at end of day, in the creative tent, in conjunction with the winner of the street-art battle.

The photography competition prize will consist of:
1 x copy of the coffee-table book, which will feature the winning photograph.
1 x winner profile in local newspaper.
1 x $100 gift card for camera warehouse.

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I will be responsible for coordinating all official photographic aspects of the festival.

This will include; coordinating the photography competition and the event photography team, who will be responsible for the following:
* Capturing candid photos of event organisers and volunteers during the planning, set-up and running phases of the festival.
* Capturing photos of people (candid and profile) attending the event.
* Photographing discreet activities during the festival, such as  the fashion show (Coordinated by Claudia) and street-art battle (Coordinated by Jenna).

These images will make up a component of the coffee-table book (Coordinated by Joe) in addition to complimenting the video Rina is creating. The event photos may also be used in promotional material for future MindWorks events.

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Discipline: 3D Design and Photography

Role:  Photographic Coordinator

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From Introduction:

"Mental illness is the greatest epidemic facing our world. In Australia, 45% of people will experience a mental health issue in their lifetime. This is almost half of our country's population. We need to combat this horrible statistic and we need to do it now.
Sufferers of depression and anxiety can often feel like they're stuck in a frozen wasteland; unable to connect, completely isolated from the rest of the human race. Our mission here at Mind Works (name pending...) is to transform that unending expanse of lifeless snow into a Winter Wonderland!
One of the most effective methods of combating anxiety and depression is through active participation, so we thought; why not throw a huge party and invite everyone in the City of Perth, raising some money for Beyond Blue in the process?"

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Collateral Design Research (Badges and Stickers)

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Collateral Design Research (Badges and Stickers)

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This is the type of design style that I would like to go in for the badges and stickers that will be sold for donation prices of $5, $10 or $15 depending on how many are purchased. Another concept that I would like to incorporate is the 'badge wall' where people can pin up their badges to make a cool design on a specified wall.

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These are some of the competitor websites within the same design styles that I want to head in for the website design. The website will incorporate things like:
- A countdown until the event;
-  A donations page;
- Information page on Mental health awareness;
- Event Activity/day planner page
- Contact us/map page

I will also be sure to consider important factors on the website such as

- Readability: Using a sans serif body copy font that is easy to read for all ages.
- Usability: Easy navigation, with options for people with disabilities such as an option to make the text larger, considering colour blind people and using colours they will not get confused with.
- Wow factor: It will have attractive images of the things the target audience will have to look forward to such as the fashion show etc.
- Balance in layout: Having a balance of images and type and considering what is the first thing that the audience will see when they land on the home page. I will have to make sure that nothing is 'cut off' when someone first gets onto the website.
- I will make sure that their is a contact us and donations function right at the top of every page of the website so that it is easy for people to find and encourages more donations for Beyond Blue.
- When designing websites at work, we use the 'AIDA' principle which stands for attention (wow factor), interest (wanting to know more), desire (cool things that the audience wants to be a part of on the day ) and action (a 'sign up now', 'contact us now', or 'donate now' button.
- Compatible: I will also make the the website is responsive with every device e.g. The design will alter the way it should on an iPad, iPhone, Desktop etc

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This is the style of design I would like to go in for the billboards that would advertise Winter Wonderland with the blue theming continuing on. The designs are quick, inviting, bold, straight to the point and inviting.

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These are some poster designs that I would use as inspiration for the design of the promotional posters to advertise the event. The branding of the event will definitely be a more of an illustrated family friendly style. I will most likely use a script style font or hand written font for the posters which will suit the style of a fun Winter Wonderland. I will make sure the text is large enough so it can be read from a distance and that the colours used will match mental health awareness and 'winter' (blues, white, greens etc).

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Figure 3: Perth Royal Show Map (Perth Royal Show 2016)

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Incorporating past events into the Winter Wonderland festival is one way to create an attraction, as people already know of these events it will be likely that they will visit the event to see these features. These features are important as they will create an atmosphere as well as be a memorable event for adults and children alike.

Christmas Projections one the GPO is one of the many things we will incorporate to bring people to the event, this will help with the overall look of the event as the GPO is the backdrop of Forrest Place, by projecting winter themed images (such as snow) it is likely to be an attraction that many will want to see (Figure 4).

The Snow Show of London Court Perth is another past event in Perth likely to attract a crowd, for the Winter Wonderland Festival we will incorporate a snow show each day to promote the Winter Wonderland atmosphere (Figure 6).

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Importance of Maps: It is necessary to create an event map separate to those found on the internet (google maps) to highlight the key locations or points of interest for the festival, carnival or event (TRIMAPS 2015).

Our Map: While researching and viewing maps for different events I found that many maps were interactive. An interactive map shows the viewer not only where things are but information and key features, for the Winter Wonderland event I would create an interactive map accessible to mobile devices to reduce the use of paper while having an easy to navigate map. Hard copy maps should still be made available for those not able to use mobile devices. (Figure 1, Figure 2)

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Davison, Rachel. 2016. "Perth’S Biggest Winter Festival Is Coming | City Of Perth". Perth.Wa.Gov.Au. http://www.perth.wa.gov.au/newsroom/featured-news/perth’s-biggest-winter-festival-coming.

"Disney On Ice Presents Magical Ice Festival". 2016. Perth Arena. http://www.pertharena.com.au/Event_Calendar/Disney_On_Ice_presents_Magical_Ice_Festival.aspx.

Experience Perth,. 2015. Perth City Christmas Projections On The GPO. Image. http://www.experienceperth.com/events?DetailsView=true&EventItem=fea2aca8-3eaa-69e8-98b9-ff0000322386.

Experience Perth,. 2014. London Court Snow Show. Image. http://www.experienceperth.com/events?DetailsView=true&EventItem=7ba4aca8-3eaa-69e8-98b9-ff0000322386.

"Frostival Australia - Outdoor Ice Rink". 2016. Frostival Ice Skating. http://www.frostivalaustralia.com.au.

Henderson, Amy. 2016. "Hidden Treasures - Winter Music Series 2016". Fremantle - Be Part Of The Story. http://www.fremantlestory.com.au/your-story/event-festivals/festivals/hidden-treasures-winter-music-series-2016/hidden-treasures-winter-music-series-2016.html.

OK Perth,. 2015. Perth Twilight Hawkers Market. Image. http://www.okperth.com.au/eventposts/twilighthawkersmarket.

Perth Royal Show,. 2016. Plan My Day Perth Royal Show. Image. http://www.perthroyalshow.com.au/your-day-at-the-show/show-map.aspx.

TRIMAPS,. 2015. "Festival Maps And Fair Maps Made Interactive | Trimaps". Trimaps.Com. https://trimaps.com/interactive-maps/interactive-festival-and-fair-map.

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Figure 6: Snow Show London Court
(Experience Perth 2014)

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As this is a community event, I believe it's important to include a public organisation, such as the Public Library, to contribute and show their presence in the community to people. The Library will be contributing a variety of books for children, adolescents, and adults. The main focus of the literature will be to provide information on various different mental illnesses and disorders, as well as books on how to deal with these issues. We could include pamphlets, and perhaps information on different organisations who assist with these issues, such as Youth Focus, HeadSpace, and Arafmi.

I would also like to have a section included in the 'Chill Out' area, where individuals may fill out a survey of some sort to answer a few questions about their experience with mental illness, be it person, familial, or perhaps one of their friends. The answers to this survey could be included in Joe's book, and I think it would also be beneficial to receive feedback from the people who attended the event, so we may improve upon it in the future.

As well as a survey, as Joe mentioned we could also include an opportunity for people to write notes with positive messages, these could be used to display around the reading area, or put in for submission to be included in the book.

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My contribution to this event will be to provide a relaxing area for people to have a chance to sit, and perhaps read a book. Further, I think it would be really beneficial to have a section of literature about mental health and well being. There's a lot of stigma attached to mental health, and I think by educating people on the subject, it could really help reduce this.

I will also be providing some material for Joe's book, by having an area for people to perhaps answer a few questions and have their say about mental health.

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Discipline: Librarianship and Corporate Information Management

Role:  Incorporating the Public Library in the event, providing literature on the cause (mental health).

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Since we'll be having a "chill-out zone" with comfy chairs and books to read, I was thinking that would be a perfect opportunity to offer guests the chance to write some notes of encouragement to people suffering from anxiety and depression and place them in a box. Some of these handwritten notes will then be included in the finished book.

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Discipline: Creative Writing
Role: Author of a coffee-table book, to be released shortly after the event.

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The book will feature an aesthetically pleasing layout of images, as shown in the image above. The images will be grouped according to section; one section devoted to artwork, another devoted to photography, another devoted to snapshots of the event itself, and so on.

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Fig 1: Coffee table book layout (Reproduced from Pinterest.com)

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The narrative will weave throughout the artwork and interviews - short passages of text detailing the story of the event's creation. I will use evocative language and my storytelling expertise to bring to life the passion of the organisers and everyone involved. Portions of the book will be written in feature article format.

The narrative will be written by me with an aim to have the majority of the text completed prior to the start of the event.

The narrative will focus on the positive effect of community activity and social participation on the mindset of depression and anxiety sufferers.

Memo to Self:

Aim to include as few sections of pure text as possible, so the narrative does not overtake the rest of the book.

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Figure 5: Twilight Hawkers Market Forrest Place (OK Perth 2015)

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Figure 4: Christmas Projections Forrest Place (Experience Perth 2015)

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Figure 2: Event Map Reverse

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Figure 1: Map Design

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Our community based project went with a "Winter Wonderland" theme. Its important that the visual design of the overall event reflects this. The pictures on the left are potential ideas of how we would design the aesthetic of the festival, which would be theatrical and dynamic.

Take into account:
Expenses need to be kept at a low cost to ensure funds are focused towards BeyondBlue. Donations could be accepted to help decorate, as well as recycling of old or used products. Getting some schools and local community groups to create props and decorate could also be a great source of getting the community involved, promotion and saving costs. Additionally, sponsors could assist in providing decorations or the tent which would allow us to promote their support to our cause.

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My role will be to create a promo video for the event as an advertising tactic which I can work with Sarina and Jenna in creating the content and promoting through social media.

I would also be having a team working during the event in getting footage (etc interviewing the public) of what's happening during the pre-production and production.

Not only that, since there will be live music, i would be in charge of setting up the stage, sound system and screen. There'll be a live feed on screen too which also involves in displaying pictures uploaded onto social media such as Facebook/Instagram with the specific hashtag created for the event in order to have a better interaction between the organisers and participants.

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https://www.youtube.com/watch?v=8SrH34j59d4
https://www.youtube.com/watch?v=u56ImJR2Tw0
https://www.facebook.com/WinterFestivalAU/videos/10152483431004294/

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Discipline: Screen Arts

Role: Every aspect of broadcasting (Shooting/Recording, Promo Videos)

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Research: Possible Posters for decorating desk

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Research: Possible Posters for decorating desk

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Research: Possible Posters for decorating desk

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Research: Possible Posters for decorating desk

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An example of the Coles Redkite Donation wall back in May 2013.

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The information desk will oversee visitor information about the overall festival.
This will include information about  BeyondBlue, Event Information, Maps, Donation Information, First Aid & Emergency Assistance, Lost and Found, Timetables and any information that we're able to assist our guests with.

The information desk itself will be run between 3 to 5 people depending on how busy the event is.
The desk will contain various pamphlets and booklets about the event, as well as any useful information . There will also be a couple of TV's showing information about the event, BeyondBlue and information about our sponsors.
The desk will supply small bags containing a copy of these pamphlets for visitors to take with them instead of collecting them at the desk.
Visitors will also have the ability to contribute to a donation wall after making a donation in which they can collaborate with other guests in making a collage of their donations.

Volunteers will be sourced through application information found on the event website. They will be chosen and placed based on their skills, availability and desired roles. Applicants can receive a reference and may use this opportunity as a part of their resume, if desired.

Several Volunteers will be spread out throughout the event in order to assist visitors with information without having to travel back to the main desk. They will have access to their phones in order to contact me or other team leaders in the event of a question they are unsure on answering.
All volunteers will have a satchel containing copies of any maps, brochures, booklets and timetables that are also available at the main desk.

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My role will be to manage and oversee the services of the Information Desk and it's voluntary staff. This will also include the additional staff wandering the event in various areas for easily accessible information.

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Discipline: Corporate Information Managment and Librarianship

Role: Help/Information Desk

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Example of street art battle

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Research: Creative Tent - Street Art Battle

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Research: Creative Tent - Street Art Battle

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Similar Events:
Artlab
Artbattle.com
Secretwalls

Take into account:
There could be issues that arise surrounding the content and subject matter artists use to interpret their topic. To best overcome this obstacle, strict guidelines and rules can be put in place to ensure that all visual content is suitable for all ages and ethnicity's. Additionally, the topics selected could be positive ones to ensure all visual matter is appropriate.

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Research: Creative Tent - Street Art Battle 

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Research: Creative Tent - Street Art Battle 

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How: The selected competitors will be local Perth based artists to further support the community. Battles will be held in the tent every night of the festival, with 2 artists battling each other. Successful artists will move into the next round until there is 1 winner left. Artists will be given a topic and have 1.5 hours to complete a painting in front of the public to their own interpretation, which will later be auctioned. The proceeds will go to BeyondBlue. The voting process will be left to the discretion of the public.

Example of Local Artists:
Mike Shime - Graffiti artist
Shrink - Graphic Design & Illustration Artist
Jerome Davenport - Graffiti Artist
Andrea Carew-Ried - Paint & Illustration Artist
Natalie Scholtz - Paint
Nils Westergard - Street artist
Liam Dee - Street Artist
Hayley Welsh - Illustration
Andrew Frazer - Illustration
Yujin Kim - Illustration

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A creative tent will be set up within the festival grounds to hold creative workshops and art events. These events will help to promote awareness and encourage the local community with creative thinking and ways of looking after our mental health through art.

We will have 10 guest speakers from a  variety of creative industries sharing about creativity, mental health and the innovative process.

Example of Guest Speakers:
Jarrad Seng - Photographer

Similar Events:

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Research: The Design of the Event (visual ideas: example)

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Research: The Design of the Event (visual ideas: example)

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My role will be to manage and oversee the creative design of the Winter Wonderland event. This will incorporate the visual design and decorating of the festival with a 'winter' theme.

Additionally I will be responsible for the creative tent that will be apart of the festival. This will include creative workshops with guest speakers and seminars. A special "street art battle" for night sessions will also be included that intends to auction off all art pieces for

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Discipline: Fine art and Fashion

Role: Creative tent director and street art battle/auction organizer

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Past Events: There have been several winter themed events in the past in Perth including; Twilight Hawkers Market (Figure 5), the Frostival Outdoor Ice Rink, Disney on Ice Magical Ice Festival, City of Perth Winter Arts Festival and Hidden Treasures Winter Music Series. With these events in mind the Winter Wonderland event will encompass an ice rink for both public use and performances throughout the event.

Our Event: There will also be a stage for main entertainment including music dance and other acts where local entertainers will be able to perform and raise money for the event. Areas such as the Creative Tent will include visual art displays and workshops where the public can go to create artwork, buy artwork or participate in competitions. There will be a Fashion Show and Auction area to incorporate even more art forms so that the event appeals to the whole community. This will also contribute to raising funds for charity. The Chill Out Zone will be a designated area full of books, beanbags and peace where people can go to get away from the buzzing and busy areas to spend their time relaxing and reading. A donations wall will be set up where anyone can go and donate to charity and leave their mark, the aim of the donations wall is to promote togetherness of the Perth community. Scattered among these areas will be Kids Play zones to include people of all age and interests, this will maximise participation and enjoyment for the whole family.

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I plan to design and crate the map in a simple and easy to read format so children and adults alike can direct themselves around the Winter Wonderland Festival.

A map is important in order to minimise confusion so the event may run smoothly. The map will also minimise queries to the help desk that could potentially be avoidable.

The map of the event will be a simple colour coded map to give the public an idea of where they will be able to find certain events and stalls in order to plan their day (Figure 1)

The maps will be posted on social media and hard copies will be at the entrances and help desk available for all to take and use throughout the event.

On the reverse the map there will be a daily planner allowing the public to plan their time at the Winter Wonderland Carnival (Figure 2).

Past events in the City of Perth area have used similar maps for events such as the Perth Royal Show (Figure 3).

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I will be in charge of the maps and design of the event.

I will be responsible for the layout and positioning of the event to create a free flowing and accessible location

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Discipline: Geography and Environmental Biology
Role: Maps and layout of the event

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Potential interviewees will include:

A representative of Beyond Blue, to give some background information on the organisation and to give the reader an understanding of the true horrors that depression, anxiety and other mental woes represent for those afflicted.

Musicians, artists and photographers participating in the event. The interviews will focus on these individuals' personal experiences with mental illness and how they came to be involved in the project.

Memo to Self:

As the interviews will be of a highly personal nature, determine early on what the interviewee is comfortable having published and what they consider to be "off the record".

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This book will be structured around three main focus points; images, interviews and narrative. My aim is to have the book released in the days immediately following the event, which means that much of the work on the book will be undertaken during the event.

I will aim to have most of the principal text written before the event begins.

Luke Riley will be in charge of securing professional photographers for the day, and many of these photos will be used in the book.

My work during the event will be mainly limited to interviewing artists and performers present at the event.

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The book will feature pages devoted to full-sized, high-definition glossy photographs. Some of these photographs will be sourced by Luke Riley throughout the duration of the event, in addition to his other tasks. Other images in the book will include reproductions of the photos from the photography competition, the artworks from the "Street Art Battle", as well as photos and sketches of fashion pieces from the Winter Wonderland Fashion Show.

Memo to Self:

Make sure to identify potential copyright issues by ensuring we have the rights to reproduce any photo, artwork or sketch porducedin relation to the event.

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My job is to plan and write a large, coffee-table-type book based on the event.

This book will be the perfect platform to capture the excitement and spectacle of the day. Attendees at the event will be able to purchase the book at a later date as a permanent reminder of the magic of the Winter Wonderland. The book will also serve as a permanent keepsake for lovers of good art, as the book will be filled with examples of artwork, excellent photography and cutting edge fashion.

All proceeds from the sales of the book will go towards Beyond Blue, thereby raising as much money for the organisation as possible.

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Dear (COMPANY)

We at (OUR FESTIVAL ORGANISATION) are in need of translators for the languages of Mandarin, Arabic, Italian, Cantonese and Italian into English for our festival. We need to translate several pamphlets and posters, as well as several scripts. We are a company that promotes seeking help for mental disabilities, and we are hoping to spread this message to a larger demographic in order to help as many as possible in Australia.

As well as this, we are hoping to have at least 5 interpreters of each language at the event. Stationed at help desks and at possible events.

The event will be held on (DATE) and at (PLACE). We are willing to negotiate an appropriate pricing for this. Please contact back by either response to this email or please call XXXX-XXXX-XXX so we can discuss further details

Kind Regards,
Katelyn Colson from (OUR FESTIVAL ORGANISATION).

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2007 survey by the ABS - 1 in 5 Australians experienced symptoms of depression. Anxiety disorders are the most common with 14.4% of people surveying said they had.  Depressions followed up with 4.1%. Alcoholism // substance abuse made up 4.3% of Australians. 26% of 18 to 24 years old said they suffered a mental disorder. Hospital admissions during this survey were less than 1% over the course of the year. - http://www.mindframe-media.info/for-media/reporting-mental-illness/facts-and-stats

On average, 1 out of 6 people suffer depression in their life time. 1 in 4 australians will experience anxiety.  At least seven Australians commit suicide every day. https://www.beyondblue.org.au/the-facts

Clearly their is a problem, and those who speak English have more access to help. By being more inviting to those who are not fluent in the native tongue of Australia, it will be a means of providing help to those who may not feel they have it. Reaching a larger audience is a means of trying to provide help to everyone. Trying to lower the statistics, and give everyone the opportunity to help themselves and be educated on a topic.

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When the models are walking down the catwalk the images will be taken in a similar way. Photos of the models will also be taken backstage with them getting ready i.e hair and make up getting done.
image reference: “Blog Archive.” August 2012. Accessed May 20, 2016.

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Research: The photographs and studio set up(lighting, stage, background) 

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Research: The photographs and studio set up(lighting, stage, background) 

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The photographs of the models will be taken as they walk down the catwalk individually, a group photo such as the image below will also be taken to show all the designs. The lighting will be a little dim to give a winter feel with baby blue lights reflecting on the model as she walks. The back ground will contain faux ice crystals and will be sparkly like ice would in a winter wonderland, it will also contain snowflakes hanging from the ceiling with crystal embellishments. The floor of the catwalk will be white as snow as this would symbolise the purity of winter. At the end of the fashion show the lights will become brighter and models will walk out once again one by one as the garments will get auctioned.
image reference: Conway, Megan. Aprés Ski. (Courtesy of Moncler), November 29, 2012

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The hair will be very unique and artistic. The model's hair will contain small/ tight curls which will be brushed out to show thickness and volume. Hair accessories that go with the theme of winter wonderland such as snow flakes, faux ice crystals, blue glitter and blue hairspray will also be added to the hair to give a divine goddess feel.
image reference: Beautylish. “Winter.” April 4, 2015. Accessed May 19, 2016, Pinterest

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The make up will be theatrical with metallic colours and different crystals around the face. A metallic baby blue (the same colour in the image) will be the main focus colour as it resembles ice and winter. The image of the make up will tell a story that the models are imitating an "ice queen".
image reference: “Winter Wonderland Fashion.” January 10, 2013. Accessed May 19, 2016, Pinterest

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The fashion has a very luxurious feel with delicate embellishments. The garments will show a lot of sophistication and class as they will almost look like ball gowns and wedding dresses.
image reference: Rogue, Fashion Gone. “Winter Wonderland Lookbook Mood Board.” September 7, 2014. Accessed May 19, 2016.

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My vision of winter wonderland fashion will look like the following images...
image reference: Rogue, Fashion Gone. “Winter Wonderland Lookbook Mood Board.” September 7, 2014. Accessed May 19, 2016.

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A fashion show at the festival will be interesting to watch as it will show a very artistic side to fashion. Designers will also be able to promote themselves and/or their label. The garments that have been created will then be auctioned off with the money going to a good cause.

In order for this happen I will contact local designers by either calling, emailing, visiting or writing a letter to dress makers. These dress makers may own a small boutique or a store that does alterations. However, I am aware that creating garments take a while to piece together; in order for the designers to contribute I will have a competition at the end of the show for the best piece of the day and/or night.

The fashion show will also need models, hair stylists, make up artists, photographers and individuals who are involved in entertainment and can set up a stage, lights, music, etc.

Models will be found from a modelling agency and will be told that by contributing, professional photos (taken by the event photography team) will be taken and will go towards their modelling portfolios. This also goes for the hairstylists and make up artists who may also have photos of the work, which they can include in their portfolio.

Lastly, I will make phone calls to companies and/or small businesses with individuals that are involved with entertainment and setting up such things as lights, stages, speakers etc. This will be found through online research and the yellow pages.

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I will be in charge of organising a fashion show that contains garments to go with the theme of "winter wonderland". I will also organise a charity auction with the pieces that were in the fashion show, the money will also be going to a good cause.

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Mind Works and the City of Perth are putting on the inaugural Winter Wonderland Festival at Forest Chase, in the heart of the city for Christmas in July (25th July). This event will foster a greater sense of community and inclusion.

Good relationships with others can change communities. Social connection makes us feel better, it helps prevent loneliness, isolation and depression. The aim of the festival is to bring people and organisations together allowing members of our community to re-connect, meet new people and make new connections.

There will be loads of entertainment at Winter Wonderland including:

·       Live music

·       A winter fashion show

·       Street art face-off
·       Creative Workshops

·       Photography competition

·       Games and rides for the kids and young at heart

If you need a bit of a break from all the excitement, grab something to eat from one of the food stalls and head on over to the the chill-out zone.

This is a gold coin donation event with entry and all other proceeds going to BeyondBlue (https://www.beyondblue.org.au/), an organistion which provides information and support to help everyone in Australia achieve their best possible mental health, whatever their age and wherever they live.

So come along and celebrate our diverse and wonderful community!

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Discipline: fashion
Role: fashion show and fashion auction

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According to the 2011 Census (http://www.censusdata.abs.gov.au/census_services/getproduct/census/2011/quickstat/0) the top 5 non-english spoken languages in Australia are Mandarin (1.6% of population), Italian (1.4% of population), Arabic (1.3%), Cantonese (1.2%) and Greek (1.2%).
"People of all cultures, background and faith have contributed to the development of the cultural and religious landscape of Australia. As a nation we embraced this diversity and recognised the economic and social benefits that come this brings. As a nation we recognise that the expansion of labour markets, skills and capital gives us the necessary competitive edge to compete in an increasingly globalised world." (https://www.humanrights.gov.au/news/speeches/social-cohesion-multicultural-australia-importance-human-rights) - Why it's important our festival is multicultural.
Census:

http://www.lotemarketing.com.au/top-10-languages-aus/
Western Australian Institute of Translators and Interpreters - http://www.waiti.org.au/find_translator_interpreter.php
WA Interpreters  - http://www.wainterpreters.com.au/#/home/
Translator Perth - http://www.translatorperth.com/
Translators International - http://www.translators-international.com.au/

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In order to support multiculturalism we need to include others, and in a means to achieve this we need to be able properly communicate to others who are not fluent in English.  Make the event friendly for a lot more people.

I plan to go around to multiple translator & interpretation companies in order to source the correct peoples to suit our needs. As we will need several interpreters at the help desks in order to provide a friendly experience. As well as this we will need translators to allow subtitles for any live scripted events and any pamphlets, and posters. Finally, interpreters should be stationed at any raffles/auctions.

A language booth should be set up as a means of providing the safe place, with a seats allowing peoples to communicate in their language of choice with others in the same language.

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I will be responsible for trying to include others whom speak languages other than English. Based upon the 2011 Census, I will take the top 5 languages spoken in Australia (other than English). And organise safe spaces where they can feel included, by use of translators & interpreters

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Discipline: Advertising and graphic design

Role:
Running of social media advertisement, hashtags and
Instagram competitions

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Discipline: International Relations & Japanese

Project Role: Multiculturalism - Translators & Interpreters

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Promotional design plays a massive role in a festival fundraising events to create awareness within the public so that they not only know about the event but so they know that it supports a good cause. This event will hopefully raise a lot of money for BeyondBlue and really help people with mental health issues.

In order to show what I would do for the event, I will compile a mood board about mental health and the 'Winter Wonderland' theme showcasing the design style that I would go in for the event.