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SWOT analysis of Lakme.....
Lakme Strength...... 1. Lakme was the major beauty brand over 60 years in India.
2. Has a strong market share across India.
3. Huge rang of products and services offered.
4.Brand extension to beauty services through Lakme beauty salon.
Lakme Weakness...... 1. People with sensitive skin avoid skincare products.
2.Higher rate of competition.
Lakme Opportunities...... 1. Improving its bond with beauty and fashion through lakme fashion week.
2. Lakme beauty training academies can boost the brand's presence.
Lakme Threats...... 1. Availability of cheap local brands.
2. International brand coming into market.

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Navjot Kaur (2126334)
important role of information in marketing and marketing planning.How changes in marketing practice influence the perceived importance of various types of information.

SWOT Analysis is a simple but useful framework for analyzing your organization's strengths, weaknesses, opportunities, and threats. It helps you to build on what you do well, to address what you're lacking, to minimize risks, and to take the greatest possible advantage of chances for success. Case firm attempted to use Porter's five forces analysis to formulate its competitive strategy, but
the important change in the industry bearing an impact to firm was not identified. Hence, this study
offers a guide for the firm to evaluate its strategy to face the challenge .

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 manjeet singh 2564039                               The important role of information in marketing and marketing planning.How changes in marketing practice influence the perceived importance of various types of information.   

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 manjeet singh 2564039                               The important role of information in marketing and marketing planning.How changes in marketing practice influence the perceived importance of various types of information.   

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SWOT Analysis is a simple but useful framework for analyzing your organization's strengths, weaknesses, opportunities, and threats. It helps you to build on what you do well, to address what you're lacking, to minimize risks, and to take the greatest possible advantage of chances for success. Case firm attempted to use Porter's five forces analysis to formulate its competitive strategy, but
the important change in the industry bearing an impact to firm was not identified. Hence, this study
offers a guide for the firm to evaluate its strategy to face the challenge .

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 M.WAQAR ABDUL MOMIN JUNAID                    compay name ; NIKE       

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 M.WAQAR ABDUL MOMIN JUNAID                    compay name ; NIKE       

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strengths
> Nike thinks leterally instead of sponsorship the olympics they spend less on sponsoring some of the athletes and gained valuable coverage.
> nike has no factories. it does not tie up casg in building and manufacturing workers. this makes a very lean organization.
nike is a global brand. its famous swoosh is instantly recognizeable.

weaknesses
>heavily dependent upon footwear sales.
> it does not have control over its manufacturing process
> its purchasing stratagy leaves it open to ethical questions.

opportunities

> nike is a youth fashion brand. this provides an opportunity to encourage people to buy new shoes for each season.
> develop products such as sport wear , sunglasses and jewellery.
> Emerging markets such as china and india  have a new middle class with disposable income.

THREATS
>it buys and sells in different currencies and so cost and margins are not stable over long periods of time. such an exposure could mean that NIKE may be manufacturing and/or selling at a loss.
> competitors are developing alternative brands to take away nike market share.
> the retail sector is becoming price competitive . this ultimately means that

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(case study) Nivea _Developing a Marketing Plan

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strengths- strong financial status.
friendly environment
all the food on menue is healthy as its cooked on a fire and not fried.

WEAKNESS
high turn over of staff therefore need to spend alot on training.
limited dished on the menue meaning its not exciting., cost is too high for quality of food. employee of the week doesn't get mentioned.
OPPORTUNITY
new products for development like breakfast menue. launching new burgers om promo. increase market share for competitors.

THREATS
Competing with kfc and other fast food chains

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Krispy Kreme (Artem Fedorov, Khubab Irfan, lovepreet dhariwal) 

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Krispy Kreme (Artem Fedorov, Khubab Irfan, lovepreet dhariwal) 

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strengths
Fundraising
Longevity in the market
Recognizable logo

Weakness
Lack of  continuity in advertising
Limited menu
Loss of creativity

Opportunities
Internet media advertising
Menu expansion

Threats
Small salaries
Competition due to common basic product

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Armani

strengths
prestige reputation
quality of products
wide range of customers

Threat
fake copies of the original products

weakness
operates in niche market so cannot increase market share

Opportunity
Follow up on business trends and keep innovating