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The singer/ artist in the video is able to be both a narrator and character and this ratio can shift from time to time, depending on the relationship between the visuals and lyrics.

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For example, in pop boyband music videos the characteristics include wearing high street clothing. this is in order to set trends resulting in young people aspiring to dress like them. A well known example of this is when Justin Bieber became famous and many young boys choose to get the same hairstyle as him.

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During the music video, the artist is able to break the forth wall, referred to  the notion of looking, as they look directly at the camera in order to create and build both a relationship and link with the audience. This can be an important aspect of the video as the viewer is made to feel involved.

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4. There is a
relationship between the music and the lyrics. 

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4. There is a
relationship between the music and the lyrics. 

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Tone and atmosphere of the visual reflects the music; and this can lead to the atmosphere and mise-en-scene of the music video relating to the melody of the song.
He believed music videos were built around song lyrics and not the traditional narrative structure .

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Disjuncture= where there is little connection between the lyric and video or when the video contradicts the lyrics.

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gnash - i hate u, i love u ft. olivia o'brien (music video)

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Amplification= occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning

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Justin Bieber - Love Yourself (PURPOSE : The Movement)

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Illustration= where the video tells the story of the lyric, visuals depicting the lyric, this would be an example of a narrative video
In this example, the video and lyrics are in very close correlation because when Taylor sings 'You're on the phone to your girlfriend' this is instantly shown through the actors. this video is also an example of the central artist taking the position of a participant.

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2. More often
than not there is a relationship between the visuals and the lyrics. 

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2. More often
than not there is a relationship between the visuals and the lyrics. 

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Andrew explored the idea that there are different types of narrative music videos which can be placed into three categories; Disjuncture, Illustration and Amplification.

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1. All music
videos have certain genre characteristics, depending on the genre of music. 

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1. All music
videos have certain genre characteristics, depending on the genre of music. 

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------->Visuals of the music videos are going to be styled to suit the genre of music.

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It explored four key points, a            series of codes and conventions suitable for music       videos, which included: 

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It explored four key points, a            series of codes and conventions suitable for music       videos, which included: 

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Andrew Goodwin published a book called a distraction in the dancing factory (1993). His theory was that music videos are usually composed using three main elements and these contain the link between visuals, the song and the artist. 

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Andrew Goodwin published a book called a distraction in the dancing factory (1993). His theory was that music videos are usually composed using three main elements and these contain the link between visuals, the song and the artist. 