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Intertextuality is effective because it can be humours or serious, they can use it to create different effects and atmospheres in the promo. They can use references from older movies and TV to create a sense of nostalgia and reminding audiences of past popular shows and movies.

In some cases Intertextuality can cause some audiences to feel privileged because they understand something more than others who don’t get it, there can also be a pleasure of recognition. Intertextuality can also be used to blur genres and break conventions which can make the promo more interesting.

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A homage is the third type of intertextuality, this is used to show respect for the original text and use elements of it to honour show of how good the original text was, this is used to remind people of the influences that inspired the band or label. An example of homage is the music promo for Blur’s “The universal” who used elements of the movie Clockwork Orange.

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Pastiche is similar to a parody but not as humours or mocking, It is more of an imitation of another media text used in a respectful way.
It is used to remind people of the original text and draw attention to their media text.

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There are three types of intertextuality. Firstly there is a parody. This is where intertextual references are used in a comedic way in order to create humour and make fun of the original text. An example of this is family guy recreating the running scene from North by northwest.

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Intertextuality is where a music promo uses references form other media texts within the video, this is usually references from popular movies or TV shows. Intertextuality is supported by John Stuart who said that modern media “incorporates, raids and reconstructs” along with Julia Kristeva who said that “any text is the absorption and transformation of another”. Both of these quotes are suggesting that all media texts are influenced by another media text in some way and nothing is one hundred per cent original.

Intertextuality can be used in various ways such as editing and camera work technique, mise-en-scene elements such as costume and props or stereotypical conventions for a particular genre for example narrative.