# data[].attributes.body
I would say I am loyal to Vans. I generally only wear Vans and whenever I'm looking at or need new shoes, I only look at what Vans has to offer. Simply because I like how they feel and their desgin.

# data[].attributes.body
Patronage Purchases are those made when one is loyal to a company or brand. They will always go to them when they need that kind of product or service.

# data[].attributes.body
Recommended RAM requirements for games started to increase. So, in order to surpass them and ensure my games ran as best as they could, I bought a 2nd 8GB RAM stick for my PC.

# data[].attributes.body
Rational Purchases are made simply because the consumer needs them or they have good reason to purchases them. A good amount of thought is put into the purchasing decision.

# data[].attributes.body
At RTX 2015 during a Funhaus panel a joke came about that Matt Peake had the persona of a cult leader. When asked what exactly that cult would be the audience put their hand in a peak and simultaneously said his name. This quickly became a well know running joke in the Funhaus community. I loved it, Matt Peake is one of my favourite Funhaus members; when they released a T-shirt referencing this I instantly bought it.

# data[].attributes.body
Emotional purchases are ones that people buy in the heat of the moment, they see something that instantly resonates with them and they buy it without much further thought.