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What makes Kampong Glam a tourist attraction? We hope to find out the reasons in which tourists are attracted to visiting Kampong Glam as a place of destination while touring in Singapore.

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After consulting secondary research, which is by looking up on the internet of reviews of previous tourists whom visited Kampong Glam, our group has come up with a hypothesis stating that:

Popular tourist attraction in Kampong G lam includes the Sultan Mosque located on Muscat Street and the Malay Heritage Centre located on Bussorah Street.

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Before heading out to the site investigation site, our team decided on a few data collection data to collect information from the tourist to aid our primary research.

We made use of land use and bi-polar survey, traffic/observation count and to conduct interviews so as to get the personal opinion of those tourist who visited Kampong Glam on that day.

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Our team has decided to conduct interviews with foreigner, that seem to be on a holiday to Singapore. By doing so, we chose to use stratified sampling, which is the sampling done when there is a subgroup to the survey, in this case, we are targeting to interview foreign tourists.

Our purpose of the interview is to collect the views and opinion of tourists of Kampong Glam. We hope to be able to get information, such as the reasons for which why they would choose Kampong Glam as their spot to visit in Singapore and whether they like coming here.

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A varied choice of instruments were used to collect the data, they were

Land use survey: This would help us to get a view on the types of shop that each street in Kampong Glam has to offer to the tourists.

Bi-polar survey,environmental perception: By doing this survey, we are able to know the features of each street and what condition are they in.

Traffic count: It is important to know the pedestrian/ traffic count of each street as it gives a overall popularity of the street. This would reflect whether Kampong Glam is a hot attraction tourism spot.

Interviews: This allow tourist to express their thoughts about Kampong Glam, and give us the information required to conclude the report.

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The interview helped us to obtain primary data , from the tourists themselves.

1. Firstly, by finding out the age groups of the tourists that visited Kampong Glam, we are able to conclude, people of which type of age group prefered going to visit this place. We are able to narrow down, reasons for Kampong Glam be a tourist attraction to foreigners.

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2. By finding out how other tourists get to know Kampong Glam, we are able to find out how does others around the world gets to know about this place in Singapore.

From the result shown below, I am able to tell that most tourists found Kampong Glam due to the surfing the net and through their other family members. This would suggest that Kampong Glam has been visited by others before, and the visit have left an impression to them. Therefore, they would recommend to their other family members.

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3. By knowing the mode of transports of tourists, it can reflect how accessible Kampong Glam.

As seen below, the data suggests that many tourist come via walking to Kampong Glam. Based on the interview, many said that they lived around Kampong Glam and have decided to walk to places around their hotel to find out more about Singapore's culture.

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4. Based on the interviews conducted, many tourists voiced that they came to Kampong Glam due to its extraordinary sightseeing sites and multi-diverse cultural experiences.

Hence based on this information displayed below, i am able to tell that tourists came to Kampong Glam for its aesthetics beauty, many wanted to experience the Malay culture in Singapore.

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5. Based on this question, we are able to analyse the reason why Kampong Glam is such a popular tourism spot in Singapore for tourists.

As seen, shopping and the architecture of Kampong Glam has been the main reasons for the tourists that was interviewed on the day of the investigation. Although Sultan mosque was a popular choice among the tourists, however majority has choosen shopping and architecture of Kampong Glam to be the main highlight of their visit. Hence, this set of data would enable my group to form the conclusion at the end of the report.

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Tourist's opinions when asked whether they would come to Singapore/ Kampong Glam for a holiday.

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Our group has compiled a list of all the data that has been collected during the site investigation.

This power point slides contain all the information regarding each and every individual sites.

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The Hypothesis is REJECTED

On 30th October, our fieldwork showed that tourists who went to tour at Kampong Glam were because of the places’ amazing sightseeing spots and well enriched cultural experience that it provided.

Hence, tourists did not come to Kampong Glam due to the iconic Sultan Mosque.

It is known to be a tourists attraction due to it being known as a place that people can experience the diverse Muslim culture.

Additional, the safeness and cleanliness of the place make it a enjoyable tourists attraction that would make them come again.

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On that day of the investigation, it happened to be a hazy day, hence, many tourist may not have visited Kampong Glam for that reason, resulting in lowered traffic count for some sites.

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During the investigation, not all the tourist were keen on taking the interview and many reject when we approached, this lead to an insufficient data collection as we are not able to interview everyone. However we stayed positive and carried on despite the rejection from them.

Unfortunately, on that day one of my group mate was not feeling very well, therefore he was not able to conduct any interview at that site, Fortunately, extras interview copies were given to everyone, therefore sufficient data was collected among the rest of the site.

The time for the fieldwork investigation was short, and we were not able to obtain all the information that we required to make our hypothesis. Hence, we have to make do with the data they have collected in that time frame we spent on the sites. Despite that, there were not too many contrasting results, therefore the hypothesis was made without too much anomalies in the data