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Many of their customers in US are of Mexican origin and have family in Mexican. This will help them get started because the brand will benefit from word-of-mouth communication.

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Mexico is a potential market

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there is no similar types of business like lease-to-own in Mexico, thus no competion is a plus

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Lots of options without taking a risk abroad because there are plenty of growth opportunities right here in the U.S.

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Internationalizing Coe’s business is also a good point. Because there is some prediction about the stricter regulatory environment for the lease-to-own business model in the U.S., penetrating Mexico can help the company minimize the risk of depending completely on the U.S. market.

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The company will have advantages in the cost such as lower cost in transportation, labor, real estate,... In addition, there should be great demand and a lack of competition in the Mexican market. Thus, the company is able to increase íts profit due to lower costs and higher revenue

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Coe’s should expand to Mexico. Here’s why: 

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Coe’s should expand to Mexico. Here’s why: 

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First and foremost, the economic situation allows Coe to assist its potential customers with their undue hardship by providing people without access to credit a chance to acquire household items. If at any time leaseholders couldn't make their payments, they could return the items with no penalty and resume the contract where they left off whenever their financial situation improved.

Second, Mexico has a crowded, expensive market. It makes a wide-open field where there's a real need for our business look very appealing, they can help as many people as possible get access to the things they need. An affordable path to ownership while still making a profit.

Third, growth in the United States will eventually become insufficient. When the company isn't reliant on it, Coe's should learn how to make foreign expansion work. Access to the Mexican market isn't the only advantage. What Coe's learns will help the company better prepare for future market entry.

Lastly, Latin America might be a relatively inexpensive place, considering the lower transportation, labor, and real estate costs.

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US growth is not enough, the company should learn to expand to foreign market to catch up with the growing market and be less dependent on only US market

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There are too many cultural differences.

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The chance of success in Mexico is quite low: 35%

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Coe used to have trouble with shrinkage in Puerto Rico, and they couldn't find the right personnel. It’s was a tough market.

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No matter what problem is, you have to face with the challenges that any market bring

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U.S Growth will not be enough. Coe shoud learn how to make international expansion work, when the firm isn't dependent on it.

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They do not have substantial amount of capital to throw at the project.

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Coe's are having good performances in the domestic market. It would be a firm foundation for them to develop their business in the future if they stay focused and see what happens with the economy.

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Latin American might be a relatively inexpensive place

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Plenty of growth opportunities right here in the U.S. have the same customer base

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Coe used to have trouble with shrinkage in Puerto Rico

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Coe should maintain its focus on growth in the U.S

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There are too many cultural differences

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have 35% chance of success in Mexico

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I think they should choose to get access to Mexican market. It is a crowded and potential market: lower transportation, abundant labor, relatively cheap real estate cost.

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Coe's shouldn't expand to Mexico for  several reasons:

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Coe's shouldn't expand to Mexico for  several reasons: