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Vox Pops, Focus Groups and Questionnaires.

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Vox Pops, Focus Groups and Questionnaires.

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- I think the open questions were much more effective than the closed questions.

- The layout of our questionnaire was organised and looked very professional, although there could have been more writing on the page.

- The vox pops and the focus groups were effective but I feel as though the vox pops worked better as it was 1 to 1.

- My confidence has slightly improved throughout today's exercises, mainly down to the fact i took part in another groups vox pop, but I still need to work on it.

- I think the team worked quite effectively but a couple of the group members didn't have much input.

- I still need to improve my confidence as at times I can be quite camera shy. also I need to improve my organisation skill as it can cause problems for the other group members.

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My magazine of choice is a Rugby magazine. My magazine will cover the events in the rugby world (e.g. six nations, world cup, etc.). The magazine will also give some tips and tricks from the pro’s to help the rugby enthusiasts improve their ability in their games. There will also be a section for the news on the results and injuries for the people who can’t always watch the games. For the cover I will use a very bold font and contrasting colours to grab the attention of the potential customers, also a bigger font is much easier to read. The pages inside the magazine will be set out in a way that people can easily read it, this is so I can fit in more information without using too much space. Some of the pages will be dedicated to advertisements. These advertisements will be either fitness products like weights and cardio machines or rugby products like talking pads and scrum caps. This is to keep a theme running through the magazine, for example an advertisement of wheelchairs or care homes wouldn’t have any relevance to a magazine about rugby. The cost of my magazine would be roughly £1.80 - £2.80 and the magazine would be monthly unless there was a large event on at the time.

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Magazines for men: car/motorbike magazines, playboy, FHM, comics?

Magazines for women: beauty/cosmetics, fashion.

Magazines for both: fitness, empire film.

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15 years and younger: Cartoons, action figures.

16 - 24 years: Magazines, twitter, Facebook, snapchat.

25 - 44 years: T.V. dramas, T.V. soaps.

45 - 64 years: Dating sites, anti - wrinkle cream.

65 years or older: Life insurance adverts.

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1.1 Primary research is information that is taken 1st hand. secondary research is information taken from a source.

1.2

1.3 researchers may struggle with gathering information due to unreliable sources or dated information.

1.4 research will benefit companies as market research may improve sales or audience research may increase how many people enjoy the product.

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2.1 finding multiple reliable sources -(3/5)

creativity - (4/5)

motivation - (2/5)

2.2 I'm not always motivated, to improve this I need to become more active.