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the decision process and actions of people involved in buying and using products.

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the desicion process and purchasing activities of people who purchase products for personal or household use and not for business purpose.

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a five-stage purchase desicion process that includes problem recognition, information search, evaluation of alternative, purchase, and postpurchase evaluation.

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an information search in which buyers search their memories for information about products that might solve their problem.

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an information search in which buyers seek information from sources other than their memory.

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a group of brands within a product category that a buyer views as alternative for possible purchase.

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objective and subjective product characteristics that are important to a buyer.

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a buyer´s doubts shortly after a purchase about whether the desicion was the right one.

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an individual´s digree of interest in a product and the importance of the product for that person.

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a consumer problem-solving process used when buying frequently purchases, low-cost items that require very little search-and-decision effort.

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a consumer problem-solving process used when purchasing products occasionally or needing information about an unfamiliar brand in a familiar product category.

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a consumer problem-solving process employed when purchasing unfamiliar, expensive, or infrequently bought products.

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an unplanned buying behavior resulting from a powerful urge to buy something immediately.

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influences that results from circumstances, time, and location that affect the consumer buying decision process.

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factors that in part determine people´s general behaviors, thus influencing their behaviors as consumers.