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Follow terms of service

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Interact with customers

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Use the correct tone of voice

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Address all demographics equally

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Using compelling call to actions

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Check your grammar

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Show mutual respect

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Understand customers needs

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Don't spam

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Respectful Relatable

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make sure you listen to the customer

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consistency in interaction

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Humanise your connections

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Don't get in arguments

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Add in links where appropriate

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Follow community guidelines

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Keep it PG

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stay proffesional

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Respect Diversity

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always conversational (open ended questions)

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Alt text?

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Humanise the conversion process - don't leave bots to do the work

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Follow the customer journey

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Make customers interact with post via link/share

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Don't be misleading (transparency)

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Try to be empathetic

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Being Transparent

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Keep up to date with current events

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engaging with others with similar posts/interests

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give more value than you receive

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Keep the tone of the business while communicating with customers

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Address customer concerns

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dont support or share links to illegal or harmfull sites

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Remember the original purpose of the company

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Keep out of controversial topics

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Remember C.A.T.S