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Meet all types of exotic cheese and fine wine with The GREAT Cheese and Wine Fest hitting Brisbane City this year! The event will host 50+ vendors of the finest cheese and wine producers from all around Australia. With free entry, come see and taste for yourself from some of Australia's leading cheese and wine producers, as well as plenty of food trucks and live entertainment for the whole family to enjoy. The festival will showcase many of Australia's greatest businesses in the industry which is identified as a "business and trade" event, according to Getz (1994).

The Great Cheese and Wine Festival aspires to make the community aware of the unique, high-quality food and wine experiences in Australia and assist producers in higher product purchases. The Great Cheese and Wine Festival each year will bring a creative appetite with trending and quality cheese and wines from quality partners across Australia.

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The GREAT Cheese and Wine Fest will take place on the 10th of December, 2022. The perfect festive season starter. The event will run between the times 12pm - 8pm where attendees can enter and exit at anytime. Whether you want to come for the whole day, enjoy a glass of wine on the lawn as the sunsets or bring the kids for dinner, we are open all day long!

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For generations, Australia has been known for its world-class nature, increasingly, however, more people are jumping aboard and discovering Australia’s exceptional food and wine experiences as one of its next greatest assets. With a range of quality products, crafted in Australia, combined with rich history, Australia is becoming home to exciting foods and multicultural cuisines. Thus, the creativity of cheese and wine culture is ferociously becoming apart of Australian tradition. The climate invites superb cheese and wine experiences with unique flavours and stunning scenes. The opportunity of The Great Cheese and Wine festival lies in Australia’s gourmet tourism industry and is given a great appeal for the community. The Great Cheese and Wine festival will close your perception gap and offer world-class cheese and wine at your fingertips, without the restaurant price.

Tourism Australia conducted a Consumer Demand Research project in 15 of Australia’s key tourism markets which identified food and wine was a key factor in holiday decision-making. Food and wine also become the most important emotive trigger for decision-making. The research also found that those who had not been to Australia (only 26%), associated the country with ‘good food and wine’. However, that figure dramatically increased to 60% among those who had visited. Australia is ranked number one for food and wine for visitors who have travelled from China, United Kingdom, the USA, France, Indonesia, Italy and South Korea.

With the rise of gourmet tourism being one of the strongest trends currently, The Great Cheese and Wine festival has great potential to have the power to take Australian visitors numbers to great heights.

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Our vendors and stakeholders relationship is reciprocal. With lots of variety to suit any appetite, our well-known vendors are set to impress with diverse tastes, reaching mouth watering new heights. With the incredibly popular and competitive nature of food festivals, The Great Cheese and Wine Festival aims to provide improved quality of life for the region and communities within through the economic and social benefits.
This is a visual representation of the interested people and organisations that are brought together to help design, create and produce the event. Getz and Van Niekerk (2019) suggest the incorporation of both primary and secondary stakeholders. Stakeholder mapping is an essential tool for the success of the event according to  Getz and Van Niekerk (1949).

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Brisbane Showgrounds.
Address: 600 Gregory Terrace, Bowen Hills.

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Event map with local surrounds and roads.

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The event will also include:
- Cheese and Wine Tastings
- Live Entertainment
- Carnival rides.
Fit for the whole family! Come and join us for a fun day out and indulge in some of Australia's finest cheese and wine while the kids enjoy a day of fun activities too.
All of the products and services offered and displayed at the festival will be delivered by Australian owned business professionals. Come along to support locally owned and learn from some of Australia's most experienced and well known businesses with a masterclass, and chat to producers as you make your way through the delicious tastings on offer, all accompanied by live music and DJs.

Our visitors can expect lots to see and do for entertainment purposes and will entail elements of spectacular. We invite all food goers and families to come and socialise, through coming together and celebrating a great day of cheese and wine!

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A range of fun for all ages
Hundreds of cheese and wine stalls and over 15 food trucks!
Sitting lawn with day beds and bean bags
Live music, loud and free
Eating competitions
Win prizes and more!

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- Unique and personal experience from our vendors
- Fuel your hunger with quality food your taste buds will love
- Meet and learn from the masters of the trade for a share-worthy experience
- Vintage talent

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The mouth-watering festival converts the Brisbane Showgrounds location into the best and coolest wine and
cheese delicatessen. The event is brought to life with vibrant entertainment and over 100 of the most delectable vendors – with a strong representation from boutique local producers and select cameos from top Australian purveyors.

Featuring masterclasses, live music and DJs, a kid's zone, and a long list of tantalising exhibitors, there's more to The Wine and Cheese Fest than just the wine and cheese. An all-encompassing experience, guests are encouraged to plan their day in advance to ensure every little thing they want to explore can be jammed into the one unforgettable Saturday!

Stay tuned for the release of the entire The Wine and Cheese Fest program, as well as the exciting full list of well-known and loved exhibitors.

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The sustainability of the event will be linked to achieving goals for long-term success. The festival will also intent to create the perfect contemporary tourist experience.

For future success, the event planning will look to the future and will understand the changing nature of cheese and wine products, understanding drivers of change. Though this, the event will be able to provide products that align with both the internal and external environment, preserving natural resources. The event will continuously work with consumer, industry and partners to showcase and maintain the highest quality of cheese and wine from across Australia. Wigford (2014) affirms understanding the drivers of change that create a product, creates successful food festivals.

The GREAT Cheese and Wine Festival will provide the ultimate expression of a culinary experience beyond typical dining. Joanna Savill says, "Food festivals are increasingly part of Australia's growing food culture". The reinforcement of celebrating good food as part of our lifestyle is our aim with the inclusion of friends, family and the broader community too. Come and experience local excellence as our vendors demonstrate and provide the latest trends of cheese and wine.