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There is a more informal style to the leaflet providing the information but some parts of it are more in an
formal tone. It has various section providing information along with the table to provide the F.A.S.T information.

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The leaflet's text and font is quite friendly and not too harsh as it is trying to help you out and make you feel welcomed and secure whilst getting advice.
I feel as thought the text and font has been quite successful in drawing the attention of its target market and making them feel secure.

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The company logo has been used on the top right corner on the front page so that when you pick up the leaflet you know what company it is for.
The use of the logo on the leaflet has been partly successful as if you picked it up you would probably notice it after a little while but you might not notice it immediately.

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The layout is a large front cover with a picture and bold text, inside is information heavy with some pictures relating to the information presented, overall it is a friendly look to the whole leaflet in order to appeal to potentially worried older persons.

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Most of the images in the leaflet have pictures of the elderly and doctors and nurses.
They are relatable to the target market and seem to be quite gentle and most of the pictures have the elderly looking fairly happy with the help and support they're getting.

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The leaflet's colour scheme is red and white and seems to be very gentle but also jumps out and catches the attention of the target market.
I think the colour scheme of the leaflet has been successful in drawing in the target market and seems to be relevant to the target market.

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Simple on inside and easy to read, but on back too much information

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the leaflet is informal and cartoon like. The style of the leaflet was the right choice as the leaflet was made to target children as their target audience.

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the text used in the leaflet is colourful and in different fonts making the wrighting stand out and easyer to read. the wrighting is also bold and simplistic making it easy to read. the wrighting used is successful becuase it stands out without all coming at you so it's still easy to read.

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The layout of the leaflet sprends the information making it easyer to consume for someone who is younger. the layout has bight colours and image all throught the leaflet to keep the reader interest.

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In the leaflet there are many images of different animals. Some images are cartoon versions of sharks adding diversity. the images use are of high quality and easy to look at.

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They use basic and neutral colours, but haven’t been very successful because it doesn’t attract a lot of attention

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Shapes of food and drink on the front of the leaflet, and on the inside they have pictures of restaurants and their food

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It’s not over worded so it’s gets your attention and you don’t get bored. The use of colours is inviting to get you to read it

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Simple text not over wordy

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Simple, easy to read font with bold and italics used to highlight

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Visit Chester Cheshire and Beyond - Official Tourism Site - Visit Cheshire

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Here to help you plan the perfect city break in Chester or rural escape in Cheshire. Find what's on, places to stay, eat, shop and visit in Chester and Cheshire here.

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The front page is good beacuse it shows you what the anderton boat loft is about,
And simple

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the company logo is used all over the leaflet and can be seen in every page and usually found in the centre if the page making it easy to recognise. the colours of the logo is primarly blue with some some white.