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A graduate of Towson State University, Kendal A. Daiger holds a bachelor’s degree in business administration with a focus on marketing. She has been working in the marketing industry for over 20 years and divides her time between serving as owner of OneL Marketing and director of market for Spruce Peak Realty. In the latter capacity, Kendal A. Daiger handles everything from advertising to public relations (PR).

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A graduate of Towson State University, Kendal A. Daiger holds a bachelor's degree in business administration with a focus on marketing. She has been working in the marketing industry for over 20 years and divides her time between serving as owner of OneL Marketing and director of market for Spruce Peak Realty. In the latter capacity, Kendal A. Daiger handles everything from advertising to public relations (PR).

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A graduate of Towson State University, Kendal A. Daiger holds a bachelor's degree in business administration with a focus on marketing. She has been working in the marketing industry for over 20 years and divides her time between serving as owner of OneL Marketing and director of market for Spruce Peak Realty.

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The director of marketing at resort developer Spruce Peak Realty, Kendal A. Daiger leads a marketing team with a budget of over $1 million. Kendal A. Daiger is also responsible for all marketing aspects of the firm’s new $80 million residential development project known as One Spruce Peak.

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Spruce Peak Photo from sprucepeak.com

The director of marketing at resort developer Spruce Peak Realty, Kendal A. Daiger leads a marketing team with a budget of over $1 million. Kendal A. Daiger is also responsible for all marketing aspects of the firm's new $80 million residential development project known as One Spruce Peak.

Located in Stowe, Vermont, Spruce Peak is an establis hed mountainside resort destination offering over 300 guest accommodations and year-round recreation including, alpine skiing, snowboarding, mountain biking, golf, and fly fishing. The Spruce Peak community was designed with sustainability in mind. There is a resort-wide composting initiative that last year composted over 342,600 pounds of scrap food.

The landscaping only uses native New England plant varieties, eliminating the need for irrigation. All the buildings at Spruce are highly energy-efficient, and their construction was reviewed by Vermont's energy conservation utility. Community-wide energy-efficient endeavors result in annual average electricity use savings of over 6 million kWh. Additionally, renewable energy supplies over half of the community's electrical needs.

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The director of marketing at resort developer Spruce Peak Realty, Kendal A. Daiger leads a marketing team with a budget of over $1 million. Kendal A. Daiger is also responsible for all marketing aspects of the firm's new $80 million residential development project known as One Spruce Peak.

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Based in Stowe, Vermont, Kendal A. Daiger is the director of marketing at Spruce Peak Realty. In this position she manages a marketing budget of more than $1 million. Outside her work at Spruce Peak Realty, Kendal A. Daiger enjoys leading an active lifestyle. Her interests range from barrel racing to skiing.

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Based in Stowe, Vermont, Kendal A. Daiger is the director of marketing at Spruce Peak Realty. In this position she manages a marketing budget of more than $1 million. Outside her work at Spruce Peak Realty, Kendal A. Daiger enjoys leading an active lifestyle. Her interests range from barrel racing to skiing.

Ski resorts in the United States uses an internaionally recognized difficulty rating system for ski and snowboard trails that involves signs of different shapes and colors. The difficulty level associated with each symbol is well known to avid skiers, but what even the most experienced individuals may be unaware of is that trail ratings are based on the mountain and surrounding area, not on all trails in the nation or the world.

With this in mind, it is advisable to take things slowly when skiing in a new location. Green circles, for example, are used to denote the simplest trails on a mountain, with the exception of bunny trails used for teaching beginners to ski. If an intermediate or advanced skier finds a green circle trail surprisingly challenging at the start of the day, it may be indicative of a mountain that is overall much more difficult than those the individual is accustomed to.

Of course, the opposite can also be true. Blue squares symbolize intermediate trails, for instance. However, if an intermediate skier finds himself or herself cruising through these runs on a new mountain, he or she might consider stepping up to a black diamond trail, those reserved for advanced skiers.

The most challenging runs in the world are denoted by a pair of black diamonds. While these ratings are also relative, it is safe to assume that only highly experienced skiers or snowboarders should attempt these runs, no matter where they are found.

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Based in Stowe, Vermont, Kendal A. Daiger is the director of marketing at Spruce Peak Realty. In this position she manages a marketing budget of more than $1 million. Outside her work at Spruce Peak Realty, Kendal A. Daiger enjoys leading an active lifestyle. Her interests range from barrel racing to skiing .

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A marketing professional with more than two decades of marketing experience, Kendal A. Daiger serves as the director of marketing at Vermont-based Spruce Peak Realty. Kendal A. Daiger is an innovative team leader and marketing strategist and has extensive experience in various areas, including project management and sales and marketing initiatives.

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A marketing professional with more than two decades of marketing experience, Kendal A. Daiger serves as the director of marketing at Vermont-based Spruce Peak Realty. Kendal A. Daiger is an innovative team leader and marketing strategist and has extensive experience in various areas, including project management and sales and marketing initiatives.

In product marketing, understanding of marketing mix of 4 P's can improve resourcefulness. The marketing mix includes critical factors involved in the marketing of a product or service. They include price, product, place, and promotion:

1. Product - i its simplest definition, a product refers to an item or service tailored to satisfy customers' needs and wants. To market a product effectively, it is important to define what makes the product different or better than the competition.

2. Place - the area of distribution of a product is influenced by the product type. For example, everyday items for everyday consumers are often places at shops that are accessible. Meanwhile, premium or luxury products may only be available at a few exclusive stores.

3. Price - the amount consumers are willing to pay for an item or service, the sales price is majorly determined by costs related to the product's research and development, production, marketing, and distribution.

4. Promotion - personal selling, advertising, and sales promotion are some elements of promotion. An ideal promotion strategy should consider the marketing budget.

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A marketing professional with more than two decades of marketing experience, Kendal A. Daiger serves as the director of marketing at Vermont-based Spruce Peak Realty. Kendal A. Daiger is an innovative team leader and marketing strategist and has extensive experience in various areas, including project management and sales and marketing initiatives.