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A mythological reference I know is Nike. Nike is the Greek goddess of victory. Nike is a sports company, so they use the name as an influence. When you think of nike you think victory. So that means if you use Nike products you will win all the time too.

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Amazon is a reference to a race of fierce greek warriors only composed of women. The Amazon race has many connections to the gods.

When you think of the amzons you think of strong, powerful, and most importantly reliable. Amazon is a delivering company so they want their customers to know that they can rely on them to deliver a package safely and quickly.

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Atlases are a connection to the Greek titan Atlas. Atlas is the strongest of the titans. The greek gods punished him for trying to rebel against them. They made him literally hold the world on his shoulders. That is the reason Atlas books are named that. Also, all titans have strong connections with the earth.

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Trident is a reference to a powerful weapon made for Poseidon. Poseidon is the god of water, he is a very powerful god and he is the brother of Zeus. I think the reason they made this connection to Poseidon because when you think of him, you think water, and when you think of water most likely you will think of fresh. Trident is trying to make people think that their gum tastes minty and fresh because their most popular gum is mint.

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The news channel, NBC’s logo is a reference to a  peacock that was created by Hera from one of her loyal servant's Argus i order to remember him. He was believed to have over 100 eyes kind of how it looks like on a peacocks tail. They made this reference in order to symbolize that they perceive everything around them.

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Another titan reference is the Titanic. The was the largest ship that was sailed the time it was made. They made a reference to the titans because of their famous giant.

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The connection they made was to a legendary animal called a pegasus, a pegasus is a very powerful horse with wings to it can fly. The reason they made this connection was that the pegasus is an elegant and hardworking creature. The company tries to symbolize that in the movies they make.

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This next one is a car company called Mercury. Mercury is the Roman name for Hermes. Mercury is a famous car company. The reason they made this connection was that Hermes was the messenger of the gods. That means he needed to be super fast. The company wanted to put in the image that it has fast transportation.

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Olympus is a famous camera company. Olympus is a reference to Mount Olympus, the home of the 12 supreme Greek gods. The reasoning they made this connection is to represent Mount Olympus itself. It represents its strong aspiration to create high-quality products. They want to put the image that their product is as good as if it was made by the gods of Olympus.

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The connection they made with the city of Pheonix is to a legendary bird called a Pheonix. The reason they made this connection was that after a Pheonix died, it rose from ashes and started a new life. Kind of like a Pheonix, the city used to be a barren dessert. But out of the dessert they built a beautiful city.