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The Avengers is changing our current film industry by helping Marvel increase audience expectations on post-credit sequences, along with storylines, actor contracts et. al. It's enabling audiences to not only be hungry for more Avengers films next time, but for convincing major studios to change their outlook to satisfy the audiences' needs.

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Perfect Blockbuster, but Could've Done Better with the Hulk

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Perfect Blockbuster, but Could've Done Better with the Hulk

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An IMDB user thought it was a perfect blockbuster with incredible pace and great action sequences. Aside from that, he said it was awful when they depicted the Hulk as dumb and as his usual, always angry self. This shows that the Avengers is popular due to its fight scenes between the heroes and villains, but unpopular when it shows no character development for classics like the Hulk.

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Popular with the Box Office, but  Maybe Not with the Audiences

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Popular with the Box Office, but  Maybe Not with the Audiences

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While he mentioned it was fun when the cat could brag, flirt and bicker, A.O. Scott said "The price for entertainment is obedience." When he puts it that way, it's like producers forced the audiences to watch the film so they could make a huge amount of money.
The Avengers had an epic battle between the team and Chitauri, but it was unpopular when the producers didn't care for the moviegoers' interests.

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The Avengers are the Ultimate Dysfunctional Family, and That's What Keeps Them Together

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The Avengers are the Ultimate Dysfunctional Family, and That's What Keeps Them Together

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Peter Travers said Joss Whedon saw the Avengers as 'the ultimate dysfunctional family'. Even though their "lonely, cranky and emotional", they learn to set aside their differences and work together to save Earth. It's through the Avengers' emotions that they start to evolve and truly become "Earth's mightiest heroes".

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It beat out The Dark Knight Rises' $1.08 billion with $1.51 billion at the box office. More than that, unlike Dark Knight Rises, it had a bigger ensemble to protect an entire city from an explosive destruction, and showed audiences a lighter, more empowering way to stand back up after someone's murder.

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Best Superhero Film Because of Character Development 

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Best Superhero Film Because of Character Development 

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An IMDB user said it was the best superhero film ever made because each of the heroes had character development in the form of stand-alone movies.
Audiences understood what happened to each hero (decoded), which raised their excitement when they came to battle Loki.

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While a Deadline post about The Avengers' audience demographics states that half its audience was over 25 years old, one user from IMDB stated that the film was 'childish' to combine all superheroes into one movie. She thought it was for younger children who grow up with seeing those kinds of superhero team-ups on TV.

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Comparison between Justice League and The Avengers

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Comparison between Justice League and The Avengers

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A Fandom article says that Avengers is better than Justice League (2017) because the Avengers were a stronger team in the final battle, but Justice League couldn't show a true friendship throughout the film.

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In Roger Ebert's review of the film for The Chicago Sun-Times, one thing that stood out to him was how Hawkeye and Black Widow couldn't be seen as superheroes because they lack superpowers, yet they both put up an excellent fight against the Chitauri, with Hawkeye's arrows and Black Widow's martial arts.
The film works when it reaffirms to audiences that you don't always need powers to be a superhero.

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Audiences Need 'The Avengers' to Give Them Some Excitement in Life. Dressing Like Avengers Helps Them Live Out That Excitement

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Audiences Need 'The Avengers' to Give Them Some Excitement in Life. Dressing Like Avengers Helps Them Live Out That Excitement

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This is a symbol of social reproduction. People are dressing like the Avengers because they're taking its story to heart, and they want to live like their favorite heroes.

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Through the reviews of online audiences and film critics, and the communication models/theories of Stuart Hall, we can find many reasons that make Marvel's The Avengers popular or unpopular.