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Trailers tend to start with a fast paced succession of shots that outline and hint what the movie is about. Initially the pace of the trailer starts slow, as characters are introduced and the narrative is being set up.

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Trailers normally start by saying which audiences the trailer is appropriate for, whether it's for all audiences or restricted to people of a certain age. This also gives the audience an idea of what kind of film it is. For example, a film with a restricted rating is probably going darker content or more mature themes.

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Production Company logos are used to show who was involved in producing and backing the film. Sometimes the logos are edited in a certain way so it fits the genre of the trailer.

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All trailers have a soundtrack that fits with the genre of film, for example, a trailer for a thriller film would have a soundtrack that builds tension and creates atmosphere. The music is normally instrumental so the song lyrics don't distract from any dialogue in the trailer.

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The title of the film appears in every trailer, either at the start or end, the design of the title also hint at the genre of film.

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At the end of the trailer, people and companies involved in making the film are credited. The text is normally edited to fit the theme and genre of the film.

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Any other information about the film goes at the end. It normally has a release date so audiences know when to see the film. Any social media accounts the film has, normally on Facebook, Twitter, Instagram. It also might say if the film is being released in a particular format like 3D or IMAX, these normally go at the end of the trailer.