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I had taken inspiration for my music video by looking at many other music videos online for inspiration, i had noticed that other music videos had used a lot of different shots in the cinematography such as close ups, mid shots and even some long shots, i attempted to include all of these different types of shots in my own music video in order to better follow those conventions.

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I tried to include some key factors from Andrew Goodwin's theory such as trying to create a video which associates the lyrics to what is happening on the screen, Throughout the music video i was mainly thinking about different ways to associate the lyrics and as a result i pretty much followed the lyrics and tried to replicate what they were saying such as the coke and mento's scene, lion king scene and the jelly bean scene, however there were some parts i couldn't follow mainly due to the difficulty of setting it up, lack of time or mainly the lack of funds to buy all of the props needed.

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As for the convention of Laura Mulvey, i did not really follow it or try to implement it as the lyrics and song itself had nothing to do with the different types of genders and sex appeal and instead was mostly to do with having fun and remembering your childhood, so i would say that i did not really agree with this theory and instead went against it and did not want to include it in my video at all.

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We had used many different locations throughout the filming of our music video and when choosing these locations to film we had to take into account many different things such as peoples availability, weather and most importantly , if the location fits in with the type of song or not. The main types of locations which i chose to film in was parks as i figured the song was very upbeat and had a lot to do with being a child and as a child myself one of my favorite things to do was to go to the park and play on the swings and jungle gym set and so this is where a lot of the video is set, the rest of the video however is mainly set in a home or outside my house and of course in a band room for the band sequences.

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Throughout the music video there were many different conventions which i had used and i am going to be posting some examples of these conventions here along with a explanation