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interview questions for dad - primary research

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interview questions for dad - primary research

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What trading policies impact business?

What taxes must you follow, and how does it affect your service offerings (if at all)?

Is the economy stable, unstable, or growing for your industry?

What technology is critical for your day-to-day operations?

What new technology is available that could streamline decision-making and product development?

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using real life imagery so the consumer can see what the product looks like in a more realistic sense. You can see how big the hat is and how it fits.

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Somewhat similar to the brand's website already, this green gives it a more fresh and more up to date feel

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A store Locator can be used for both potential local customers and global customers for everyone to see. Creating as much customer reach as possible so they have access to the online store as well as the physical store. If the launch was to do well, more locations could possibly be added to the map.

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I have decided to use the bag as it has been consistent throughout other design elements. This has a more Tsunami feel to it and more representative of the brand. Having a brief description of the hat and related items next to it.

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I have decided to go with this green as it has been resembled throughout previous digital elements.

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All tasks ticked off the list! deadlines were not exactly met when they were proposed at first and certain elements couldn't happen - overall everything is handed in and I will be using this experience, the problems I have faced and solved will be carried into the future.

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From feedback from my tutor, I solved a problem with my perspective on how my elements would fit all together inside the window. This method has helped me place the items into the correct size, angles and overall appearence.

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work from triangle window-Recovered - use of pyramid

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From feedback from my tutor, I solved a problem with my perspective on how my elements would fit all together inside the window. This method has helped me place the items into the correct size, angles and overall appearence.

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work from triangle window-Recovered - use of pyramid

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My tutor's comment made me realise that the wave looked better as a more realistic prop. I also changed the sign to appear more legible and contrast better with the back wall.

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I decided to try a different method of making the wave look more animated. This seemed to look clearer but alternatively does not clearly show what the wave is made of.

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I have used the Mannequin from Genesis Mannequins and the wave will be made from plastic bags and bottles from a local art college.

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Using tutorials online helped me achieve a reflective state on the window which makes the window appear more realistic.

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wINDOW DESIGN FOR FINAL WORK - for feedback

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Bottom ha;f

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Top half

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I decided to get clearer imagery for my clothing and added the background.

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I decided to get clearer imagery for my clothing and added the background.

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My floor fixture now has a background and a more in- store look to it.

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My floor fixture now has a background and a more in- store look to it.

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My feedback was to change the clothing as they were blurry. I went back to Tsunami's retail site and donwloaded clearer imagery that best represents the brands image.

I have also added accessories such as the bags as an eye catching point.

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new floor fixture - second draft - with accessories

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I scrapped my old digital design as the perspective was off and it was better to get a more accurate depiction on what angles could be seen properly. Using imagery of wooden planks to create a more realistic wooden structure effect.

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new floor fixture first development with clothing + floor

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fixture layout + Key - worked on from feedback

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fixture layout + Key - worked on from feedback

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I have asked for feedback and I put the window within the broders which shows as it is floor to ceiling. This leaves space for the window and shows a more accurate representation of the layout.

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As Tsunami have no direct competition, I visited two stores which I have gathered for inpiration.

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As Tsunami have no direct competition, I visited two stores which I have gathered for inpiration.

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Tsunami provide team kits to professional sports teams and to smaller businesses such as colles and schools

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Tsunami's products aare all made from recycled plastic including bottles, lids, bags etc.. all in order to protect the planet from plastic pollution.

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Making a product adjacency for my store layout will help show the in - store VM team where all product will be laid out around the store.

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Bottom ha;f

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Top half

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I have decided from feedback to make my emal more on brand my dimming the colour scheme so it matches my black, white and neutrals. There was too much colour which was distracting and didnt feel on brand.

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fixture layout + Key - worked on from feedback

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fixture layout + Key - worked on from feedback

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I have asked for feedback and I put the window within the broders which shows as it is floor to ceiling. This leaves space for the window and shows a more accurate representation of the layout.

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As there was no reply from the company, I will have to have overheads from Tsunami HQ to train new staff in visual display and safety meassures. This will be cost effective and this will mean new staff will have gained key industry experience.

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I must also remember to upload all of my developed work I have made throughout my digital work development from feedback.

I have highlighted areas in yellow I feel as though are most important. Once these are corrected and completed, I can finish the rest of my tasks.

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Once again, I have hand written my reflective journal this week as it feels more personal and more expressive of my truer thoughts.

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Small and medium-sized enterprises or small and medium-sized businesses are businesses whose personnel numbers fall below certain limits. The abbreviation "SME" is used by international organizations such as the World Bank, the European Union, the United Nations and the World Trade Organization.

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the amount of carbon dioxide released into the atmosphere as a result of the activities of a particular individual, organization, or community.

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Drawing out my fixture allows me to get a better perspective before scanning it into a digital format. My dimensions will allow customers to take clothes  off the rails but will not be able to reach the shelves on top which is where accessories will be displayed.

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Sunak's opening remarks

The chancellor says he would do "whatever it takes" during the pandemic, and that he has done and will continue to do so. He says there has been acute damage to the economy, with more than 700,000 people losing their jobs, the economy shrinking by 10% - the largest fall in 300 years, and borrowing is highest it has been outside of wartime. "It's going to take this country, and the whole world, a long time to recover from this extraordinary situation," he says.

Sunak also says he wants to be honest about the government's plans for fixing the public finances, and set out plans for the future.
Peter Walker, political correspondent: Two likely repeated tropes make an early appearance. First, Sunak stresses the "acute" damage that coronavirus has done to the economy, a not-very-coded warning of difficult decisions to come. There is also an outing for a Brand Sunak buzz phrase - that he will do "whatever it takes" to protect people from the economic impact of Covid.
Growth

The chancellor says the economy will recover more quickly from the pandemic than previously thought, with the economy returning to its pre-pandemic size six months earlier, by the middle of next year.

He says that in five years' time the economy will still be 3% smaller than it otherwise would have been without Covid.

GDP will grow by 4% this year, according to official forecasts made by the Office for Budget Responsibility (OBR).

GDP will grow by 7.3% next year.

In November, the OBR said its "central scenario" was for GDP growth of 5.5% in 2021.

It comes after the economy shrank by 9.9% in 2020, the biggest fall since 1709.

PW: Yet more caution-and-context from Sunak, who stresses that coronavirus has done "profound damage" to the UK economy. Again, this is a warning to MPs and the public to expect tax rises, if not immediately then in the near future.

The chancellor says unemployment will peak at 6.5%, down from a forecasted peak of 11.9% last July. That means 1.8 million fewer people are expected to be out of work than previously thought, he says.

Sunak confirms the extension of the furlough scheme until the end of September, as previously announced late on Tuesday.

Employees will continue to receive 80% of their wages until the scheme ends, but firms will be asked to contribute 10% in July and 20% in August and September as the scheme is gradually phased out.

Sunak also confirms the self-employment income support scheme has also been extended. The fourth grant will cover February to April, worth 80% of average trading profits up to £7,500.

The £20-a-week increase in universal credit is extended for six months.

PW: The extension of furlough and the extension of support to self-employed people are among the many pre-trailed elements of this budget, and none of this is a surprise. Similarly, the six-month extension of the universal credit increase was also briefed in advance. Politically, this is still the (relatively) easy part of Sunak's job. By the time of the next

The chancellor confirms the £5bn restart grant for businesses to help companies get going after lockdown.

He says total direct cash support to businesses has reached £25bn.

As the government-backed bounce back loan (BBL) and coronavirus business interruption loan scheme (CBILS) come to an end, the Treasury is launching a new loan scheme to run until the end of the year. Loans can be between £25,000 and £10m.

Hospitality and leisure businesses pay no business rates for three months, then rates will be discounted for the remaining nine months of the year by two-thirds, in a £6bn tax cut.

5% reduced rate of VAT will be extended until the end of September. Then it will be gradually increased, at 12.5% for six months, before returning to the standard rate from April 2022. Sunak says this is a cut worth £5bn.

PW: Yet more money being sprayed around to support businesses recovering from Covid. Once more, a fair bit of this was known in advance. We are almost 15 minutes into the speech, without any

Sunak announces the stamp duty holiday will be extended.

As expected, stamp duty holiday on properties up to £500,000 continues until the end of June. It will be kept at double its standard level until the end of September, and then return to usual levels from 1 October.

The chancellor confirms a mortgage guarantee to help first-time buyers access 95% mortgages.

PW: Without wishing to sound like a broken record, the extension of stamp duty cut and help for 95% mortgages were both widely trailed. It is more or less an annual feature of recent budgets that they promise to extend the ability of people to buy properties, but very little seems to change, as prices rise ever more. big surprises. We are a long way from the era when every detail in a budget was kept locked away until announced in the Commons.

Total Covid support package this year and next is £352bn, the chancellor says.

Sunak says the response to the pandemic has been one of the largest and most sustained the country has ever seen.

PW: It is not the norm for Conservative chancellors to boast about how much money they have spent. But these are very much not normal times.

Sunak says the budget deficit will be £355bn this year, or 17% of GDP - the highest level in peacetime.

He says that without corrective action, borrowing would continue at very high levels, leaving underlying debt rising indefinitely.

Because of the actions he is taking, he says borrowing will fall to 4.5% of GDP in 2022-23, then to 3.5% in 2023-24, then 2.9 and 2.8% in the following two years.

The national debt - the sum total of every budget deficit - will rise from 88.8% of GDP this year to 93.8% next year, it will peak at 97.1% in 2023-24, before stabilising and falling slightly to 97% and 96.8% in the final two years of the forecast.

In November, the OBR estimated a budget deficit - the gap between spending and receipts - of £394bn for 2020-21.

The chancellor says this matters because the amount borrowed is only comparable to the two world wars. "It's going to be the work of many governments over many decades to pay it back, just as it would be irresponsible to withdraw support too soon, it would also be irresponsible to allow our future borrowing and debt to rise unchecked," he says.

PW: If anyone listening might have briefly forgotten that Sunak is in fact a Tory chancellor, the grave tone he takes in talking about borrowing serves as a reminder. We are still, politically, some way from the Cameron/Osborne austerity era, but Sunak gives this an approving shout-out - something more for the Conservative backbenchers than the watching public.

The chancellor says the government will take a "fair" approach to "fixing the public finances".

The government will not raise national insurance, income tax or VAT, but will freeze personal tax thresholds - as anticipated.

The personal allowance will remain at £12,750 until 2026. The higher-rate threshold will increase to £50,270 next year, and also remain at that level.

The inheritance tax threshold, pensions lifetime allowance, annual exempt allowance from capital gains tax and VAT exemption threshold will also be frozen.

budget, he - or another chancellor - could be facing a significant jobs crisis.

In April 2023, the rate of corporation tax will increase to 25%. Sunak says this will be the lowest rate in the G7.

Sunak says businesses will only be impacted if they are making profits, and the change will only come in once the OBR forecasts the economy will be recovering.

The rate will be tapered so that only businesses with profits of more than £250,000 will be taxed at the full 25% rate; that means only 10% of companies will pay the full higher rate. Companies with profits of less than £50,000 will remain at 19%.

"It's a tax rise on company profits, but only on the larger more profitable companies, and only in two years' time," Sunak says.

The government is investing £25bn by allowing a 130% super-deduction on tax for investments made by companies. This means firms can cut their taxes by up to 25p for every pound they invest.

PW: This is In Brand Sunak terms, "super-deduction" isn't quite as snappy as "eat out to help out", and the chancellor has to use an example to better explain exactly what he means, but it will be seen as a countermeasure to the corporation tax increase, and wins some cheers from his MPs. a pretty big PW: The freeze to fuel duty was, once again, widely expected, and is a testament to the astonishingly strong lobbying efforts by Tory backbenchers on this front, which continue to reap success, year after year, whatever other green measures or targets. rise, but the deferment to 2023 and other measures are calculated to muffle business protests. Labour - which has only said it will oppose immediate tax increases - will now have to decide whether it will back it. For the other measure, in political terms, freezing personal tax thresholds is something of a stealth tax - it's a benefit deferred, not a penalty imposed, even if Sunak says he is being very open about this.

The chancellor announces the new national infrastructure bank will open in Leeds with £12bn capitalisation from the government.

Green projects will be supported through a green recovery bond.

The chancellor says the Treasury will reform the Bank of England's mandate to include targeting net zero emissions, in addition to the existing 2% inflation target.

PW: The green announcements - also now more or less obligatory in budgets - are fairly modest, and you can expect Labour, especially the shadow business secretary, Ed Miliband, to argue this is an opportunity missed for a post-Covid green revolution.
Furlough

The chancellor confirms the Treasury will establish an economic campus in Darlington, alongside the business, international trade, and housing and communities departments among others.

Sunak announces more than £1bn funding for 45 new "town deals" across the UK.

Freeports - special economic zones with different rules to make it easier and cheaper to do business - will be launched. They will include infrastructure planning, customs and favourable duties and taxes.

Sunak announces eight locations in England: East Midlands airport, Felixstowe and Harwich, Humber, Liverpool city region, Plymouth, Solent, Thames and Teesside.

PW: The idea of shunting government departments to non-London locations has long been a popular one, but can seem symbolic, and as ever, the idea of "levelling up" still feels slightly nebulous. Much of the Conservatives' 2024 election chances will depend on being able to make it feel to voters like it is something genuine.

Business support

Housing

Spending

Borrowing

Fixing the public finances

Corporation tax

Duties

Low-carbon investment

Levelling up

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The chancellor says he would do "whatever it takes" during the pandemic, and that he has done and will continue to do so. He says there has been acute damage to the economy, with more than 700,000 people losing their jobs, the economy shrinking by 10% - the largest fall in 300 years, and borrowing is highest it has been outside of wartime.

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This is a mock up of what the wall would appear like in store as shoppers inside would view it.

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From before, I feel as though the writing is clearer and more on brand. Bold and imapctful.

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new nostalgia wall development - SECOND ROUND (FEEDBACK NEEDED)

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Turning my photos into a grid layour so it is neater and clearer to see. The overlayed from before made it feel a little too rushed and busy so this has allowed me to make space for neater work and clearer writing.

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The placement of the images are not piled on top of each other but put next to each other with text in the blank boxes.

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By working from feedback, I decided to use some
Of the same images from the previous design but thrown in pops of colour through the clothing, instead of editing splashes of green. This pops more and is easier on the eyes, I have made sure you can still read the #WINNERSWEARTHEWAVE

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Here I can show the process of turning images black and white but keeping the key colours within the clothing by using PicsArt.

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By working from feedback, I decided to use some
Of the same images from the previous design but thrown in pops of colour through the clothing, instead of editing splashes of green. This pops more and is easier on the eyes, I have made sure you can still read the #WINNERSWEARTHEWAVE

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As Tsunami are still relatively a smaller brand, they support small businesses and provide products for them. This example shows a family who are all adverting the use of Tsunami’s unique mask design. This family appear to live an active lifestyle by doing water sports, we can see Tsunami supports a variety of sports through their customer profiles.  Another point to mention is the brands slogan “#WINNERSWEARTHEWAVE”

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From Tsunami’s social media, we can see that they’re mentioned in a variety of people’s stories. This photo indicates a man looking around late 30s encouraging a healthy lifestyle by going vegan and plays for a professional rugby team. Has an inspiration for a healthy lifestyle and supports a community who live sustainably.

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We take a look at how works of art are being used to highlight the alarming plastic waste pandemic. Art has long been used as a powerful tool for political and social activism- from Picasso's Guernica to Banksy; Childish Gambino's This is America to Beyonce's Lemonade, art is frequently used to creatively address political or social issues and inspire action.

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Creating  fake window reflection on photoshop tutorial 

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Creating  fake window reflection on photoshop tutorial 

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Using this tutorial I can make my store window appear like a real life window.

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Easily Create Fake Window Reflections with Photoshop

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The great plastic debate is never far from my mind (perhaps for many), with the UN's World Oceans Day, seeing the Clean Waves Project "Advertising" display by Old Street Roundabout in London and speaking with the documentary makers of Uma Gota when on holiday in Brazil. It feels like you'd have to be under a rock to have missed the growing media around ocean plastic, and our overuse of plastic in more general.

This wave of plastic in the city, is an engagement stunt designed to draw attention to the average amount of marine plastic pollution that is found washed up on every 2 miles of Beach in the UK. Pretty shocking right? Alongside this, it's a collaboration between Parley and Corona (yes the glass bottled beer that likes to be drunk on a beach). Digging more into the collaboration, they are also making luxury designer sunglasses and for every 100 sold will save an Island.

I have to say I did get slightly lost in the whole story, but overall I think it's a great way and eyecatching way in engaging many on the issue, beginning to physically display how big the problem is, confronting people with the scale, to spark awareness and interest and hopefully take action on ocean plastics.

Anyway, it got me thinking about the increasing current around this issue over the last years.The systems, products, policies and people, businesses and campaigns at work and arise to come together to make change happen. When the deep science and research, begins to filter and connect to citizens and so-called "influencers" (if you've read the Tipping Point by Malcolm Gladwell). How new technology, the rise of social media and platforms, business models and thinking is beginning to create not just ripples, but hopefully waves of change that can not be ignored.

1. Creating a swell of media attention

Ever since the discovery of the "plastic soup" in the middle of the of the Pacific Ocean, there's been a growing swell of media attention on the issue. More recent organisations such as the Ellen Macarthur Foundation with their New Plastics Economy report highlighted that almost 8 million tonnes of plastic makes its' way into the ocean every year.

Are we beginning to realise that it's happening closer to home and is directly affecting us, not a remote island on the other side of the world but that the plastic is in the fish of our coast or in our local rivers which have been found to be teaming with micro-plastics.

The " Blue Planet II" documentary and the adjoining dedication by the BBC of huge amounts of air time and follow-up on the issues highlighted, on their News, Breakfast shows and in particular, follow-up and discussion on the weeknight One Show. This seems to have moved the issue of ocean plastic to a wider audience. Journalist, presenter and Eco expert Lucy Siegel has also been championing the growing awareness of this, moving items covered in her eco guide columns and read in selected circles into the wider general public's consciousness.

Alongside this the National Geographics recent eye catching " Planet of Plastic Issue, has been getting critical acclaim, graphically exemplifying the tip of the plastic iceberg that we're becoming aware of. Will it go deeper?

2. Surfing the wave of citizen awareness

As media coverage grows, so does the stronger call and recognition by the general public of some of the issues faced. When combined with other groups and growing communities such as those around Zero Waste living, conscious consumption, ecoliving, the voice becomes even stronger and difficult for policy makers and businesses to ignore, recognising that they need to cater for our demand for action on plastics and pollution.

Now different plastic products are being targeted one by one and action taken on the likes of microbeads in face washes, single use plastic bags, taxes on coffee cups, to plastic straws in drinks and a general call for reducing plastics used in packaging for a whole range of products.

Hopefully these single actions will begin to be linked, combined into much bigger picture and lasting sustainability, economic, system changing strategies.

3. An Ocean of Plastic to make products from

As a product designer with a particular interest in materials and resource use, recycled plastics have always been something that I've considered or used. Even in University, I designed a concept pedal powered craft, sort of like a hybrid surf board and pedalo and I found out that I could use recycled plastic from kayaks to make it. A kind of closed loop kayak concept.

Working as an ecodesigner of Vacuum cleaners I came across the Electrolux Vac from the Sea initiative. The ambition was to create a range that was made from plastics collected from different parts of the Worlds oceans. As it developed however, they realised the collected plastic was difficult to trace back to its origins. This made the plastic difficult to separate and test for potential toxicity to satisfy health and safety product standards. Instead the outcome became a set of concept vacuum cleaners to highlight the issue. Using recycled ocean plastic is not easy.

Alongside all those plastic bottles and straws escaping into the ocean, one of the big areas of plastic and wider pollution in the seas and oceans, is from the fishing industry. Here a range of their everyday tools end up getting lost or discarded into the ocean, their fishing nets becoming Ghost Nets or Ghost Gear. Spooky!

This particular type of marine litter has been tacked by a range of organisation and products. One of the reasons being that most fishing nets are made of Nylon and saw that the material can be fairly easily distinguished and separated, getting over the issue that Electrolux faced years ago.

Probably one of the most notable organisations here is Aquafil, a leading manufacturer of Nylon 6 fibres and polymers, who invented and commercialised the Econyl fibre made from recycled fishing nets. This material has now gone on to become a base fabric for many of the ocean plastic fashion and home style brands.

Sustainability pioneering businesses, such as the carpet manufacturer Interface have collaborated to form projects, such as Net - works with ZSL to build and scale collection and supply chains of waste fishing nets with communities around the world. Their video with the National Geographic covers the project in the Philippines where they convert plastic fishing nets to carpet.

An EU collaborative project called Circular Ocean, has a great overview of organisations working in the area of design with ocean plastic and businesses developing products. They've also launched an open source platform to collaborate on potential concepts and solutions further.

Some of the businesses already using ocean plastic include:

One of my favourite fishing net based products is from sea2see Eyewear. I actually Kickstarter funded them in 2016, attracted by their great circular economy storytelling and clever naming. The sunglasses are also great and a useful practical example to hand of a sustainable business model connected with it's mission, values and customers. They work with local fishermen to collect the nets, recycle them and then make sunglasses and glasses using traditional methods in Italy. Stay tuned Javier Bardem is now also an ambassador!

Artists and campaigners are also creatively drawing awareness to plastic in the ocean and seas, making and creating such as Kittie Kipper who specialises in re-purposing fibre found from the ghost gear or ropes she finds, looking to "weave the seas clean" in collaboration with Catchplastics.

While Sea Stuff artist, Kate Blair makes everything out of solid broken pieces of marine plastic that she finds washed up on beaches near her home.

4. Getting On the Beach and In the Waves

Around the world thousands of community based and worldwide NGO's, volunteers and concerned citizens get out and clean up beaches and floating plastics and litter on their local seas and oceans, out of their own initiative.

The Marine Conservation Society has done amazing work for years on campaigning for the sea and our oceans, also contributing to UK and EU policy recommendations on the issues faced. A particular useful insight they've gained is on the types of litter and plastics found from their Beach Cleans. Using citizen science and reporting from volunteers, they've been able to give a clearer picture of the products that are polluting and where they probably come from.

Similarly Surfers Against Sewage and #2minutebeachclean engage people in action while also raising awareness and campaigning . If you're looking for eco-living goodies to support shifting to a more plastic free lifestyles the SAS shop has some great products that will also support funding the cause.

A particularly great initiative I've seen (remember that Kayak I talked about at the beginning) comes from a collaboration between Fathoms Free and Keep Britain Tidy's BeachCare programme. Here the plastics collected during beach cleans have been sorted, cleaned, recycled and then made into HDPE pellets to be remolded to make ocean kayaks that can then be used to do clear ups!

Thinking on a big scale and cleaning the ocean, The Ocean Clean Up is a startup that aims to attract and clean up the plastic using a large device floating in the ocean. It's currently going through larger scale trials now, so will be interesting to see how this approach develops and if there may be any other potential consequences.

5. Thinking and Swimming Upstream

One way of dealing with Ocean Plastic is to stop or reduce the chance of it getting there in the first place, looking at the systems, leakage points, and root causes. Products designed to stop it getting there, products perhaps redesigned without plastic and policies, regulations, campaigns that support reducing and rethink our plastic use and disposal. Alongside recognising that much of it comes from the land and floats down our rivers. So can we start thinking and acting more upstream?

Two products that specifically look at micro plastics are the Guppy Friend & Cora Ball. These both target stopping the micro plastics from synthetic clothing fibres escaping down the drain from washing machines. Ones' a bag that you would put the relevant clothing items in, and the other, a type of ball inspired by corals design and absorbing capacity, that attract the particles and cleans the water.

The Big Ocean Plastic Dream?

Ultimately, like a lot of products made out of ocean plastic waste, and campaigns activities against it, the big dream? Well that they don't need to exist!

That there isn't plastic in our oceans or washing up on to our beaches. That the plastic that we do use, and when it's used, is carefully considered for a real purpose throughout it's lifecycle.

Because shh (for many purposes it's a brilliant material).

But we're a long way from the shore on that still and there's still a backlog of plastic in our oceans to deal with and clean up. So let's hope this current wave of plastic awareness and action doesn't retreat like the tides but really begins to swell into something much much bigger and deeper.

A combination of Products, People and Policies for creating a sustainable approach and positive change on Ocean Plastic Plastic is needed

So what are you waiting for? It's time to get on board.

Interested in more sustainable design tips and methods then check out:
5 Everyday Tips for Supporting Sustainable Change Everyday
And let me know if you've got any other great examples (or ocean based plastic puns)

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Surfing A Plastic Wave of Change - 5 Ways We Are Tackling Ocean Plastic

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The great plastic debate is never far from my mind (perhaps for many), with the UN's World Oceans Day, seeing the Clean Waves Project "Advertising" display by Old Street Roundabout in London and speaking with the documentary makers of Uma Gota when on holiday in Brazil.

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We are the first truly global brand services provider, supporting your brand effort from design inception, installation, logistics and build out, through to the ongoing maintenance required to keep your space looking like it did the day it opened. Your space is our space. So let's make it Dynamic. Together.

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I have contacted a company called Dynamic who are a well known Retail Service Provider. They set up big and small industries including window displays and installations. By using a professional Company to install fixtures, it will create a suppliers bond between them and Tsunami for future use. These can also be installed without the need of training staff in store if there is any inexperience with heavier items therefore safer for staff.

On the downside, this may not be cost effective for my budget and will have to get overheads from Tsunami to train new staff.

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Window's dynamics:

230cm (H) x 340cm (W). The fixtures would be installed 60cm away from the window as the overall depth would be 120cm.

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Creating an Excel sheet will show my Planning and budgeting skills for my project in particular my window.

Using my skills and helpful tutorials on how to make queries, I can now process prices through my chart to see whether I go over budget therefore having to fix certain items that may not be needed. So far, I am in budget with the items I have collated information from my primary research - I now have £302.61 left in my budget to spend.

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AXN

"AXN is a mannequin range comprised of powerful poses that embody an athletic lifestyle. The semi-abstract design is an instant eye-catcher, while stylishly carved muscle groups enhance the look of high-end sportswear. AXN poses will help bring your brand’s story to life whether shown individually or in a group." - Genesis Mannequins

This description of the AXN range is a reason behind my choosing of the product. As it enhances a fitness lifestyle and "enhances the look of high - end sportwear" which Tsuanmi do produce, ot only makes sense to use a mannequin that shows the quality of the work that goes into making it. I also like the term

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Now I have my quote from Custom Neon. I have the full price of how much the sign will cost me + delivery.

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Mannequin
Cost - £516.08 (from 20% discount)
Delivery - £152.31
Extras

Neon Sign
Cost - £498
Delivery - £19
Extras - £12 (wall fittings)

Art Sculpture (Recycled plastic wave)
Will be created by local art students (Free)

Installation

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Now I have the information for the mannequin, I can start to input this into my costing sheet

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Swing tag development after new resolution

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Swing tag development after new resolution

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After fixing the resolution on my photoshop, making digital elemnts means they now have a higher quality finish. I have also decided not to have a green edge around the QR code as it felt a bit cheap looking.

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Renting Retail Space - Billericay High st

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Renting Retail Space - Billericay High st

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Property Under Offer Unit 5, The Walk, Billericay, Essex | Propertylink

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Commercial Property for Sale, to Rent or Auction in the UK | Propertylink

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As a much higher percentage of the demogrpahics says around more than half (54%) of the total are very healthy and fit, another bonus to Tsunami as this fits their consumer audience. This is more likely to increase sales if the majority like to stay fit and would be morelikely to buy from the store with the sustainable benefits too.

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As we can see of the 104 households, 41 of them appear to be in the AB status. The overall effect seem s as though Billericay is situated by wealther incomes. Wealtheir incmoes mean more money to spend in Tsunami's store. Not only will this increase profits but attract a much wider audience with possible free advertising towards their new store i.e word of mouth and social media.

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Gender does not neccassirly effect Tsunami. A greater advantage to a more even outlay is that Tsunami are inclusive to all genders, they provide for both, not more than the other sex. This also balances Tsunami's footfall of men and women who enter the store, anyone who walks by the store who sees it advertised online will see that they cater for anyone, morelikely to shop in - store.

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Billericay High street demographics: AGE

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Billericay High street demographics: AGE

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These Demographics show the ages of people living in/ around Billericay highstreet. Accorsing to this research, 30-44 is the mode age, this means they at at the age where they are more likely to have younger kids or are likely to be parents. As Tsunami have a variety of cutomers, parents are more likely to have their kids in schools where they are going to spend money for their children's sportwear.

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Problem: My work throughout my project has been worked hard on but has lacked due to minor mistakes in choosing the quality of my document on photoshop.

With help, we managed to fix the problem by changing the size of pixels I am working with from 800 x 500 to a much bigger 1800 x 1200. This instantly minimises the problem of pixelated imagery when shrunk on the screen resulting in poorer quality.

I have learnt patience through this and by using my feedback properly, my problem has been solved and the pressure now building up I can work faster with more determination to get a grade I am proud of.

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Week 8. (1 week before hand in) reflection 

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Week 8. (1 week before hand in) reflection 

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Time to reflect on how I feel 1 week before the project is handed in. Resolving a major problem and how it has helped me develop my work.

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By creating 3D sketches of the floor fixture will help me with my 3D aspect for my digital version