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Pavlina Pavlova
LON171002018

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9. Revenue Streams
J.W Civil Holdings revenue stream includes contract & bids, service work,  passive income and wealth building.

1.       Contract & Bids : Revenue generation occurs from  contract with  contract & bids with government, individual & organization.

1.1  Public Construction

i.            Hospital

ii.            Offices

iii.            Schools

iv.            Sewer & water projects

v.            Storm drain systems

vi.            Road & Highways

vii.            Manufacturing plants

viii.            Facilities

1.2  Private Construction

i.            National Chain Stores

ii.            Office Buildings

iii.            Retail Shopping Centers

iv.            Industrial Buildings

v.            Banks

vi.            Manufacturing and factories

vii.            Hospitals

viii.            Medical Buildings
ix.            Renovation

x.            Utility Company Project

xi.            Custom Homes

xii.            Housing Tracts

xiii.            Site Improvement

xiv.            Residential upgrade

xv.            Residential Remodelin
xvi.            Residential Replacement Work

2.       Service Work / Ongoing accounts : It is the type of revenue generated from service work provided to government and private clients.

i.            HVAC Maintenance

ii.            Property Management
iii.          Plumbing Maintenance
iv.            Electrical Maintenance

v.            Site service Management

vi.            Roof service
vii.          Light bulb replacement
viii.          Road and drainage repair work
ix.           Energy Management & Control

x.            Building Damage repair

xi.            Tenant Improvement
xii.           Window Replacement
xiii.          Carpet and flooring service
xiv.          Clean-up & debris removal

3.       Wealth Building & Passive Income

3.1   Income – Producing Real Estate : It occurs from production of real estate.

i.            Apartments

ii.            Rental Homes
iii.            Offices

iv.            Industrial Buildings

v.            Shops and yards

vi.            Shopping center

3.2   Own Income – Producing Businesses: It arises from utilization of income producing businesses within the company.

i.            Suppliers

ii.            Rental equipment companies

iii.            Services

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Sivil Group, (2021). Sivil Group – Building Your Vision Since 1933. [online] Sivilgroup.co.uk. Available at: https://sivilgroup.co.uk/ [Accessed 25 March 2021].

Ovans, A., (2015). What is a business model. Harvard business review, 23 (January), pp. 1-10.

Veríssimo, J.M. and Lacerda, T.M., (2015). Does integrity matter for CSR practice in organizations? The mediating role of transformational leadership. Business Ethics: A European Review, 24(1), pp.34-51.

Yeşim, K.U.R.T. and Gerede, E., (2017). Evaluation of safety management systems in the Turkish ground handling and airport terminal companies. Elektronik Sosyal Bilimler Dergisi, 16(61), pp.369-384.

Adeneye, Y.B. and Ahmed, M., (2015). Corporate social responsibility and company performance. Journal of Business Studies Quarterly, 7(1), p.151.

Perry Ford Super Store Chesterfield, 2021. Perry Ford Super Store Chesterfield. [Online]
Available at: https://sivilgroup.co.uk/perry-ford-super-store-chesterfield/
[Accessed 31 March 2021].

Sivil Design & Build, 2021. Sivil Design & Build. [Online]
Available at: https://sivilgroup.co.uk/about-the-sivil-group/#designbuild
[Accessed 31 March 2021].

Sivil Enterprise, 2021. Sivil Enterprise. [Online]
Available at: https://sivilgroup.co.uk/about-the-sivil-group/#enterprise
[Accessed 31 March 2021].

Sivil Projects, 2021. Sivil Projects. [Online]
Available at: https://sivilgroup.co.uk/about-the-sivil-group/#projects
[Accessed 31 March 2021].

South Grove Farm Development, 2021. South Grove Farm Development. [Online]
Available at: https://sivilgroup.co.uk/south-grove-farm-development/
[Accessed 31 March 2021].
Catalina Strimbopol LON180102005

Reference List of Pavlina pavlova Lon171002018:

Perry Ford Super Store Chesterfield, 2021. Perry Ford Super Store Chesterfield. [Online]
Available at: https://sivilgroup.co.uk/perry-ford-super-store-chesterfield/
[Accessed 31 March 2021].

Sivil Design & Build, 2021. Sivil Design & Build. [Online]
Available at: https://sivilgroup.co.uk/about-the-sivil-group/#designbuild
[Accessed 31 March 2021].

Sivil Enterprise, 2021. Sivil Enterprise. [Online]
Available at: https://sivilgroup.co.uk/about-the-sivil-group/#enterprise
[Accessed 31 March 2021].

Sivil Projects, 2021. Sivil Projects. [Online]
Available at: https://sivilgroup.co.uk/about-the-sivil-group/#projects
[Accessed 31 March 2021].

South Grove Farm Development, 2021. South Grove Farm Development. [Online]
Available at: https://sivilgroup.co.uk/south-grove-farm-development/
[Accessed 31 March 2021].

Reference List of Eugenia Drobot LON1809250214
Endole, 2021. J. W. Sivil Holdings Limited Key Data. [Online]
Available at: https://suite.endole.co.uk/insight/company/09280192-j-w-sivil-holdings-limited
[Accessed 05 04 2021].

SEOBILITY, 2021. SEObility of Sivil Group web site. [Online]
Available at: https://freetools.seobility.net/en/seocheck/check?url=https%3A%2F%2Fsivilgroup.co.uk%2F&crawltype=1
[Accessed 04 04 2021].

Sivil Group, -. Clients of the Sivil Group of companies. [Online]
Available at: https://sivilgroup.co.uk/clients/
[Accessed 30 03 2021].

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8. Cost Structure
J.W Civil Holdings major cost involves capital cost, operational cost, whole-life cost, life cycle cost, hard cost, soft cost and front-loaded cost.

1.       Capital cost: It is the cost associated with one-off expenditure on construction or acquisition. It is a cost related with bringing project into an operation.

i.            Labor

ii.            Material
iii.            Plants & equipment

iv.            Fixture & fittings

v.            Statutory fees

vi.            Commissions

vii.            Consultant fees

viii.            Project insurance

ix.            Finance

2.       Operational Cost: It is a cost incurred in day to day operation. It is a cost used to maintain an existence of construction project.

i.            Rent

ii.            Wages

iii.            Utilities

iv.            General & administrative expense

v.            Maintenance and repairs

3.       Whole-life cost:  It involves all types of cost associated with life of a construction project from inception to construction, operation & ultimate disposal.

i.            Purchase

ii.            Design

iii.            Repair & maintenance

iv.            Depreciation

v.            Disposal cost

4.       Life cycle cost: It is a cost for evaluation of capital, operating &end of life costs of a construction project.

i.            Initial investment

ii.            Additional investment

iii.            Recurring cost

5.       Hard Cost : It is the tangible cost involved in construction . In construction project, hard cost accounts for 70% of total construction cost.

i.            Site costs

ii.            Landscape cost

iii.            Labor
iv.            Material

6.       Soft Cost: It is a cost that is not tangible and is directly related to labor or materials. It is a type of cost which is not related with direct construction cost.

i.            Off-site cost

ii.            Land costs

iii.            Fees

iv.            Insurance and taxes

v.            Advertising cost

vi.            Loans and interest

vii.            Accounting fees

7.       Front-loaded cost: It is a cost related with element of construction work taking place early during a project.

i.            Service diversion

ii.            Groundwork

iii.            Piling
iv.            Demolition

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7. Customer Segments
S.W. Sivil Holdings focusses on a wide range of customer segments. The firm has created multiple entities in order to focus on multiple customer segments (South Grove Farm Development, 2021) . These segments can be categorised broadly into the following three categories:

a.       Category 1: The first category focusses on the customer segments of Car dealership, Large Commercial Units and Housing Development. Clients such as Ford, Rolls Royce, GKL Leasing, BMW and so forth are part of this customer segment. The entity, Sivil Design & Build caters to these consumer segments.

b.       Category 2: The second category focusses on specialisation in housing development. Customers for South Grove Farm Development project are part of this customer segment.  The entity, Sivil Enterprises caters to these customer segments

c.       Category 3: The third category focusses on shop fitting, restaurants and diners, retail outlets, gymnasiums and spas. Spruce Moose project, PureGym and so forth are part of this customer segment. The entity, Sivil Projects caters to these customer segments.

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6. Channels
There are a lot of different approaches which a business may use to get the potential client. The J.W. Sivil Holdings Limited (Incorporated in 2014), is part of family Business known as Sivil Group, first company was founded in 1933. Over the years the family business it been growing and reaching more and biggest customers. “The Sivil Group has worked with many types of businesses, from small businesses to large cooperate enterprises” (Sivil Group, -). This will explain that the main customers which they have, are reached thanks to other services which they provided through Sivil Group.
In the case of small business, J.W. Sivil Holdings may not reach eponym status, but they are working on that. Customers prefer a Sivil Holdings service specifically over others, even if there are cheaper options, because is it known, liked for qualitative work through other services in Sivil Group where customer trust and business reputation was reached since 1933. The J. W. Sivil Holding is making aware its service to potential leads through online platforms and its well-designed website. Focus is to acquire customers through their Portfolio of previous works which is shared on its website and on some online platforms.
Channels in a Business Model changed over time. Today the main used channels are online platforms. For J.W. Sivil Holding, Trust is reached through their ads on Twiter, Linkedin and its websites where is shared its contractors and work which they have done with big name brands. After Sivil Holdings are contacting or are contacted by potential leads, they do everything to make the product to share same vision which their customer wont to have it.

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5. Unfair Advantage
The J. W. Sivil Holding have a couple of unnfair advantages which cannot be easily copied or bought.
1. It doesn't need to struggle for funding or loan to launch it. As it was mentioned, this company is part of family business Group which exist over 50 years. They have a promising profit, annual revenue is "less than 10 employees with under £2 million turnover". (Endole, 2021).
2. A dream team members- Five Directors, all family members. A Good indoor management model is proven with its success in decades and through its annual revenue.
3. Existing customers- they created community of loyal customers taken from other Sivil Group companies. Being part of Sivil Group, The J.W. Sivil Holding have access to its loyal customers and to more leads through common web site. Even if is new launched business (24 oct. 2017), was much easier to gain the trust of new customers through same name with history since 1933.
4. Satisfactory level SEO of 67% score (SEOBILITY, 2021).
Sivil Holdings company have roots from an old business which survive decades of changes. Sivil Group by extended its number of different companies that are active for years and years and keep to grow, have to build a strong trust with co-workers, clients and prospective clients much easier than a new small business may do.

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Pavlina Pavlova                                     LON1710020181

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Pavlina Pavlova                                     LON1710020181

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4. USP
a.       Market Diversification Strategies: In an industry that is rife with challenges of low margins, J.W. Sivil Holdings Limited has effectively used market diversification to increase sources of revenues.
i.      Business Customers: J.W. Sivil Holdings Limited finds sites and builds properties for other businesses. This is a major source of revenue for the firm.

ii.      Individual Customers: J.W. Sivil Holdings Limited builds develops housing plots and builds detached and semi-detached houses for sale to individual wannabe house owners.

iii.      J.W. Sivil Holdings Limited has different entities to cater to different market segments

b.       New projects with established clients: J.W. Sivil Holdings Limited carries out intensive market penetration by finding newer opportunities from the existing group of customers. For example, the construction firm has been carrying out the development of various spaces for its client, Pure Gym. When Pure Gym launched the Spruce Moose business concept that provides discounts on spa treatment instead of its usual access to gym equipment, J.W. Sivil Holdings Limited carried out the development of Spruce Moose spaces in the UK (Sivil Design & Build, 2021)
.

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3. Key activities
The current company is a construction company building upon large developmental projects. The main process of its operation involves the weekly signing of a newsletter, by which the extent of growth of the company is established to the public regarding its financials and various new updates and changes in policies and recommendations. It also includes other activities such as weekly generation of new leads by cold calling new clients or through references and speaking to old clients by resolving their queries and providing them updates about the new development (Ovans, 2015). The company should also take into consideration the various offers received in the form of new clients who is in need, and which require the development of a project. The customer service team should also identify a good prospect and should try to convert the offers into a valid sale. This will ensure a better conversion rate and lead to the generation of greater profits in the company. They should also check the rate of exposure of the projects to various clients, which will increase the visibility of the company to the clients. In following the key activities, the company will be able to improve its capability in providing valued service to its customers, which will increase its potential towards better profitable ventures. Thus, the company’s strength is increased utilising better promotion and visibility of the company to the clients. This activity will increase better growth of the company and lead to acquiring of new and varied customers in the development of the projects (Ovans, 2015).

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2. Solution
The J.W. Sivil Holdings Limited is a small company that was set up to streamline various large projects consisting of taking over car dealerships, large commercial units, and housing developments (Sivil Group, 2021). In this process, they need to try to modify themselves to try to overcome problems in their regular process of building up the projects. They have developed certain solutions to overcome the issues in the end. One of the solutions to the problems will require constant analysis of financial data. It will also require budgetary controls and forecasting methods to confirm that they do not over-extend their financial parameters (Yeşim et al., 2017). To build up a project in a financially sound environment, more caution should be taken of the development part of the project. The company should know how to build the project and the parameters, by which the project can be developed. The company should be able to portray the retirement benefits, which a person would be obtaining on investment in the current and various multi-owner properties. This will provide them a greater competitive edge in the market and will be able to provide them with higher benefits in terms of profits and customer retention capability and higher growth. This will ensure the better reputation for the company and help them to achieve greater share value in the market. Thus, it will ensure better scalability of operations will lead to the generation of greater avenues of the company, which will put them in a better position as against the other companies (Yeşim et al., 2017).

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1. Problem
a.       Shortage of skilled workers:

The construction industry is booming with many opportunities. There is a rising demand for construction of commercial real estate, public houses, residential houses and projects for public works and institutional buildings. But, the skilled workforce has decreased due to recession of 2008-09, growing preference of white collar jobs and four-year degree programs over vocational courses, aging and retirement of existing work force (Sivil Group Client, 2021)
.

b.       Low profitability:

Profit margins in the UK construction industry is at an all-time low. Even the twenty-five largest construction companies in the UK are operating at margins as low as one point two percent. Most players are using a high volume, low margin business model. According to insolvency adviser Begbies Trayno, more than fifty thousand construction firms are under financial distress (Sivil Design & Build, 2021)

c.       Difficulty in adopting new technologies especially Information Technology:

High cost of investment and maintenance costs, risks of system malfunctioning, high cost of professionals, poor implementation strategy are barriers to successful adoption of information technology in the construction industry.