# data[].attributes.body
The key takeaway for me is that sustainable marketing can also be profitable. Before the guest speaker session, I thought that sustainability adds costs and thus our competitors have advantage over us with respect to pricing. But with proper costs management and good relations with manufacturer can help us to grow the business.

# data[].attributes.body
I learned that for businesses its always about profits and they don’t really care about the environment. A new concept green washing where companies mislead us into thinking products are environmentally friendly! We should all priotize our environment sustainability and our future well being for our generation and the coming generations.

# data[].attributes.body
I learnt I  have the power to make a difference by changing the direction of flow to more sustainable business that is adding to planet destruction,but a business that is more planet oriented.However business that have a of green washing or creating an illusion such as having an eco premium a line that is not eco-friendly.

# data[].attributes.body
Kumana Activewear is very great business which promote sustainability by their products. I really love her business model of selling activewears online rather than in- person store by which she can easily handle all things what she can do from home only. Marketing approach to educate people by their products and develop customers interest can be consider pull strategy of marketing.

# data[].attributes.body
I learned so much about Chyloe's session, about how she transformed her education knowledge into business and how she extrapolated her business knowledge to be co-relevant to Hawaiian culture and environment

# data[].attributes.body
Thanks to guest speakers, I learned a lot more about our responsibility of using materials to protect the environment. When we use some material or any product, we should think about affects in future. Overconsuming will have bad affect in our future's nature and environment. We also should educate more about this to people we know so everyone will understand its importance.

# data[].attributes.body
Ethics and sustainability create a long term positive impact on the society and environment that can't be compared to profits made by the business in the short term.

# data[].attributes.body
I like Cheryl's approach to how consuming, breathing, and influencing marketing plays an important role. Educating the public, inspiring action, and influencing behavior change (to reduce shark fin consumption) were really helpful. I also learned a lot of positivity is required in doing business. Creating boundaries between personal life and professional life is necessary. Over-consumption of resources is harmful, there will be a time when there will be no resources and sustainability is the only option for surviving.

# data[].attributes.body
how sustainability can be used in marketing in doing business is imapactful. As a person what are my ways I can contribute in sustainability of nature and product. It is really thought provoking that how we are destroying nature and environment with mass production and consumption.

# data[].attributes.body
The idea that greenwashing is the new climate denial really stuck out to me. It interested me because I realized how true it is--businesses have shifted from denying climate change to pretending they care about it.

Something Chyloe said also reminded me of our Patagonia discussion yesterday. She said that she'll always focus on sustainability over profits, and that customers should wait until they have holes in their clothes before they buy her activewear. It reminded me of the "Don't Buy this Jacket" campaign.

# data[].attributes.body
One thing I learned from guest speakers is that ethical is a key feature to develop a sustainable business. Both of them mentioned that their firms aims to protect environment. Not only for their business, but also try to share their environmental friendly techniques with other competitors to spread their concepts and help others protect our environment together.

# data[].attributes.body
It's very commendable that Chyloe chooses to ignore resources from companies that do not fit her honor code of sustainability. Sustainability in itself is already so hard to achieve because of the extra costs and slim margins, so rejecting additional resources is very respectable.

# data[].attributes.body
Key takeaway for me was about learning new aspect of customers psychology. Before this session I did not realize that there exist market segment of customers who are waiting to get educated and knowledge. I thinks that's the main reason for adopting sustainable marketing approach.
Thanks a lot for today's session and educating us about your business abd your approach.

# data[].attributes.body
I learn't a lot about how our fashion choices affect the environment and ways in which I can use my voice to contribute to preserving our environment.