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Due to the increase of social media, produces distribute the radio sites by having twitter accounts and receiving feedback from the audiences.

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Broadcasting is the distribution of audio or video content to a dispersed audience and any electronic mass communications medium, but typically one using the radio waves, in a one-to-many model.

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Addressing radio’s digital distribution dilemma, analyst Fred Jacobs told Radio World: “You don’t just compete against other radio stations anymore. You compete with everybody. Expanding the strategic lens to study the larger competitive challenge is key to surviving and thriving in an accelerated media and technology environment.”

These audience and technology trends are impacting radio’s bottom line, which is experiencing alarming declines in advertising revenue. Davis Hebert, an analyst with Wells Fargo Securities, reported that radio’s share of ad spending is just 7% and is projected to decline to 5% by 2020.

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spotify and soudclo have taken over the music listening time. Spotify and Soundcloud are the most popular platforms.

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people are now preferring to listen to podcasts than radio. this is because podcasts are available to listen to at anytime and are more specific to the topic you want to hear about.

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the merging of previously distinct media technologies and media forms.

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OVER THE DECADES, RADIOS HAVE CHANGED FROM ANALOGUE RADIOS THE DIGITAL ONES. HIS IS BECAUSE IN THIS ERA EVERYTHING HA MOVED ONLINE. , WHICH MAKES RADIO STATINS HAVE TO CREATE WEBSITES AND DOWNLOAD SERVICES.