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Some music videos contain other artists or something relating to them it might be done by artist recording song with them or some sort of theme such as cloths used in the video. it works in the way that both artists are making a song and are visible on the music video or the artist is saying in the song the name of the other artist.

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it means that there might be some changes to contained ideas and themes. it is when the music video contains some sort of different idea that is not clear straight away.

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Extending or consolidating song’s meaning

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Extending or consolidating song’s meaning

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Music videos need to reflect on the meaning of the song in total this is what extending songs means. It is telling the story by editing the image so it show the story with or with out the song in the background.

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Lyrics interpretation is very important for the music videos because it needs to reflect on the words and meaning of the lyrics to show the story line the way that artist is performing it.

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Camera movement is when the camera is following the main action in the music video for example Micheal Jackson video is starting on him and follow him to the doors and the pub full of people where then they start dancing and the camera is always following Michael to show what is he doing.

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Cutaways are the moment of the footage that shows something related to the main topic but it is away form the main place where the action is taking place.

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Montage is when the editor edits the music video in the specific way by placing some sequence of images or action created form the footage.

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Continuity editing is when the footage is edited in the chronological order and shows the story of the song in the specific way from the begging to the end and keep the flow of the action.

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Michael Jackson, Janet Jackson - Scream (Official Video)

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Effects are usually special effects used in the music video for example cgi which creates the illusion that make the artist to be in the random places. The example shows the Michael Jackson's music video that looks like it is done in space. To do this there was many CGI done there to make it look that it is in space. In fact it was done in studio.

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Chroma key is when the image is modified by using green screen to make it look like the action of the music video is going on in the different place than it actually is usually it is done in studio and makes the artist look like they are in the totally different place. for example Michael Jackson music video which you can see on the right hand side.

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Multi image is the editing technique that allows the editor to show more than one image on the screen in the music video. This technique is often used in to create the rhythm and multiple story lines. In case of the example it works well as it shows the story line of more than one person. It just drags peoples attention better and makes them think about the lyrics of the song which combines with the images cutting to the beat on the screen. It gives a depth and more information to the song.

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Play beck is when the artist plays the song in the background and act like it is singed live. Play beck is the technique used to make a music videos by playing the song and make the artist pretend to sing it. This way the lips of the artist and the song are synchronised when editing the video. It is used in most of the music videos produced. In the example we may see Eminem singing his song. This is looking good as it used the play beck while recording the video. That allowed perfectly synchronise the visual moving image with the song.

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Lip synchronization is very important as it is making sure that the artist and the song is perfectly synchronized together. It is done when editing the footage and the song track together. the image needs to match the song.

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Cutting to the beat is when the image on the screen is changing as soon as the beat in the song is changing. it makes it look more interesting and combined together.