# data[].attributes.headline
Include all the steps that customers take part in as part of the service delivery process

# data[].attributes.subject
Include all the steps that customers take part in as part of the service delivery process

# data[].attributes.headline
Tangibles that customers are exposed to that can influence their quality perceptions

# data[].attributes.subject
Tangibles that customers are exposed to that can influence their quality perceptions

# data[].attributes.headline
Those actions of frontline contact employees that occur as part of a service encounter

# data[].attributes.subject
Those actions of frontline contact employees that occur as part of a service encounter

# data[].attributes.headline
Invisible contact employees, below the line of visibility

# data[].attributes.subject
Invisible contact employees, below the line of visibility

# data[].attributes.headline
Activities carried out by individuals and units within the company who are not contact employees, but need to happen for the service to be delivered

# data[].attributes.subject
Activities carried out by individuals and units within the company who are not contact employees, but need to happen for the service to be delivered

# data[].attributes.body
-Customer research
-Customer particulars
-Test driving

# data[].attributes.body
-FAQs
-Contact
-Store locator