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Ariana Grande new song 'no tears left to cry' in linked in her bio in a creative way with the font being upside down. She has also posted a short clip of a part in her music video and cropped posts of her images that end up creating her whole poster

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How could I strengthen my promotional campaign 

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How could I strengthen my promotional campaign 

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I feel that through using different media platforms the artist will gain maximum exposure. This can be through billboards presenting the poster created. On buses and bus stops it will become more universal as people would see it in different areas. On television during advertisement, a snippet of the music video would create a larger response as its channels watched across the world

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I believe that I have successfully combined my music video with my ancillary products in the most effective manner. By using the same fonts and images taken directly from the locations of the music video i feel that i have created familiarity for the audience. Therefore i have directly linked different media platforms together. I would as an artist access all types of social media to promote my product as i feel at this time society is revolved around social media especially my target audience and is therefore universal.

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https://www.youtube.com/watch?v=uWVSDPAEIeA

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This is the cross-media convergence of platforms and products to promote a product. This would be a new music video for me. My task is to complete a music video and two print productions. The music video is uploaded to Youtube and my poster and Digipak is uploaded to my blog, but i have also used different media platforms to promote it. I have added a ‘@‘ sign to Rachel Platten’s name to put at the bottom of my Digipak and Poster and this will allow the audiences to find her across all media platforms. I have also placed the record label she is signed to as this is essential to show she is represented by a label associated with other artists.

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Social media is universal and expands everyday therefore allowing artists to promote their products worldwide with a few sites. As social media is used every day singers post snippets of images from their music video to engage the audience and build up the excitement. I have placed the Instagram logo, Spotify and her name for all social media accounts on my poster, making it clear and easy for someone to type her name in and view her. My combination here is very effective as i also used her social media accounts name on the Digipak.

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The images i have used for my ancillary products are photographed in the same location as the music video. Her outfit in also seen in the video and again creates a sense of familiarity.  This promotes the music video a long with the products as the essence become familiar with her style and the edgy images used will make them want to watch the video.

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The colours I have utilised are there to aid the audience to recognise and see the products are linked together. The colours are back and white for the titles as these are the bold colours standing out against my images used behind. The colours also fit within the background so it looks appealing and edgy.

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I have used the same font for the title of the album “Fight Song” this being Babas Neue with the same colour being black or white as they need to mirror and promote each other. Rachel’s name is written in the font The blacklist across my ancillary products.This targets the audience as it becomes noticeable for the audience to know who it is just by the same font.

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A vital component for a music video is promotion. By having similarities between the main product and ancillary products it creates a sense of familiarity for the audience and advertises it in the most successful manner. The artist through this is establishes herself and attracts the audience. My ancillary products are the Digipak and a music poster a long with my main product being a music video.