# data[].attributes.body
Acquisition cost–Total amount of money site spends drawing one visitor to site (average)

Conversion -Convert first-time visitor into a customer

-Total amount of money site spends (average) to induce one visitor to make a
purchase, sign up for a subscription, or register

Retention costs - Costs of convincing customers to return and buy again

Funnel model

-          Is a Conceptual tool - Provides understanding of overall nature of marketing strategy / Clear structure for evaluating specific strategy elements

-          Very similar to customer life-cycle model - Less abstract / Better at showing effectiveness of two or more specific strategies

-          Provides good analogy for the operation of marketing strategy

# data[].attributes.body
Acquisition cost –Total amount of money site spends drawing one visitor to site (average)

Conversion – Convert first-time visitor into a customer.

Conversion cost  –Total amount of money site spends (average) to induce one visitor to make a purchase, sign up for a subscription, or register

Funnel model
- needs identification (500 000 ads are shown on web pages)
- search for and gather information about alternative products or service (10 000 ad viewers become web site visitors)
- evaluate alternatives and make selections (900 web site visitors become shoppers)
- purchase occur (500 web site shoppers complete their purchases)
- conversion of choppers into loyal supporters of products, service and brand (80 purchasers become loyal, repeat customer.)

# data[].attributes.body
Acquisition cost
-Money a site spends to draw one visitor to the site
Conversion
-Converting a first-time visitor into a customer
Conversion cost
-Cost of inducing one visitor to make a purchase, sign up for a subscription, or register
Retained customers
-Customers who return to the site one or more times after making their first purchases
Funnel model
-Used as a conceptual tool to understand the overall nature of a marketing strategy
-Very similar to the customer life-cycle model

# data[].attributes.body
Acquisition cost of customer on the web is the total amount of money site spends drawing one visitor to site (average).
Conversion cost of customer on the web is  the total amount of money site spends (average) to induce one visitor to make a purchase, sign up for a subscription, or register.
Retention cost of customer on web is refer to costs of convincing customers to return and buy again.

The funnel model of customer acquisition, conversion, and retention:

a. Conceptual tool

•Provides understanding of overall nature of marketing strategy

•Clear structure for evaluating specific strategy elements

b.Very similar to customer life-cycle model

•Less abstract

•Better at showing effectiveness of two or more specific strategies

# data[].attributes.body
• Acquisition cost

–Total amount of money site spends drawing one visitor to site (average)

•Conversion

–Convert first-time visitor into a customer
–Conversion cost

~Total amount of money site spends (average) to induce one visitor to make a purchase, sign up for a subscription, or register.

•  Retained customers

–Return one or more times after making first purchases

–Retention costs
•Costs of convincing customers to return and buy again

Funnel model

–Conceptual tool

•Provides understanding of overall nature of marketing strategy

•Clear structure for evaluating specific strategy elements

–Very similar to customer life-cycle model

•Less abstract

•Better at showing effectiveness of two or more specific strategies

# data[].attributes.body
- Acquisition cost- Total amount of money site spends drawing one visitor to site (average)
- Conversion- Convert first-time visitor into a customer
Conversion cost- Total amount of money site spends (average) to induce one visitor to make a purchase, sign up for a subscription, or register
- Retention cost- Costs of inducing customers to return and buy again

Funnel model:
- conceptual tool- provides understanding of overall nature of marketing strategy
- Clear structure for evaluating specific strategy elements
- Very similar to customer life-cycle model-
a.) Less abstract
b.) Better at showing effectiveness of two or more specific strategies
-Provides good analogy for the operation of marketing strategy

# data[].attributes.body
Acquisition cost- total amount of Drawing customers to the site
conversion - total amount of money site spends to induce one visitor to make a purchase, sign up for a subscription, or register.convert first time visitor into customer
rentention cost- costs of inducing customers to return and buy again.

Funnel model is a conceptual tool that provides understanding of overall nature of marketing strategy. It provides a clear structure for evaluating specific strategy elements. It is very similar to customer life-cycle model, but it is less abstract and better at showing effectiveness of two or more specific strategies. It also provides good analogy for the operation of marketing strategy

# data[].attributes.body
Acquisition cost is the total amount of money site spends drawing one visitor to site.
Conversion cost is the total amount of money site spends to induce one visitor to make a purchase, sign up for a subscription, or register.
Retention costs is the costs of inducing customers to return and buy again.
Funnel model conceptual tool provides understanding of overall nature of marketing strategy. It has clear structure for evaluating specific strategy elements. Very similar to customer life-cycle model, less abstract, better at showing effectiveness of two or more specific strategies, provides good analogy for the operation of marketing strategy