# data[].attributes.body
- Mind games (misunderstanding)
- Misunderstanding by showing the car bouncing, to show some vigorous activity
- Space is big enough to hold a concert, etc

# data[].attributes.attachment_link.title
_Seduction_  - Fiat 500 Abarth Advertising SuperBowl XLVI 2012

# data[].attributes.body
Showing the features of Stavic which allow Stavic to stand out as being a better car

(Yuen May)

# data[].attributes.body
Showing negative points(e.g. bad ESP causing the family to be in an accident) of the current car the family owned

(Yuen May)

# data[].attributes.body
(Fatin)

# data[].attributes.body
(Shawn)

# data[].attributes.body
(Shawn)

# data[].attributes.body
Worthless car transforming into a new spacious Stavic

Splitting the video into 3 parts, 10 seconds each

# data[].attributes.body
(Yuen May)

# data[].attributes.attachment_link.title
SOUND EFFECT: COFFEE TO CUP IS FALLING TO FLOOR-

# data[].attributes.attachment_link.metadata.title
SOUND EFFECT: COFFEE TO CUP IS FALLING TO FLOOR-

# data[].attributes.body
(Yuen May)

# data[].attributes.body
(Yuen May)
(Fatin)

# data[].attributes.body
(Yuen May)

# data[].attributes.body
(Shawn)

# data[].attributes.body
(Shawn)

# data[].attributes.body
(Fatin)

# data[].attributes.body
(Yuen May)
- Composition & drawings
(Shawn)
- Drawings

# data[].attributes.body
(Fatin)
(Shawn)

# data[].attributes.body
(Yuen May)

# data[].attributes.body
(Yuen May)

# data[].attributes.body
(Yuen May)

# data[].attributes.body
(Shawn)

# data[].attributes.body
(Yuen May)

# data[].attributes.body
(Fatin)

# data[].attributes.body
(Fatin)

# data[].attributes.body
(Yuen May)

# data[].attributes.body
(Fatin)

# data[].attributes.body
(Yuen May)

# data[].attributes.body
(Yuen May)

# data[].attributes.body
(Shawn)

# data[].attributes.body
(Yuen May)

# data[].attributes.body
(Yuen May)

# data[].attributes.body
(Yuen May)

# data[].attributes.body
Pages tearing to indicate that the sad past will be torn away starting a page with Stavic showing how Stavic can change their lives

(Yuen May)

# data[].attributes.body
(Yuen May)
- Sound effects
(Shawn)
- Song choice

# data[].attributes.body
(Fatin)
- Drawing

# data[].attributes.headline
                                                                                             WEEK 6            

# data[].attributes.subject
                                                                                             WEEK 6            

# data[].attributes.body
(Yuen may)
(Fatin)
(Shawn)

# data[].attributes.body
(Shawn)

# data[].attributes.body
"I Wish"

(Yuen May)
(Fatin)
(Shawn)

# data[].attributes.body
(Fatin)
(Shawn)

# data[].attributes.body
(Fatin)
- Drawing

# data[].attributes.headline
                                                                                             WEEK 5                

# data[].attributes.subject
                                                                                             WEEK 5                

# data[].attributes.body
TrueView in-stream ads
- Appears before a video is played

- Skippable after 5 seconds

-Advertisers only pay if viewers watch 80% of ad

# data[].attributes.body
TrueView discovery ads
-Appears at the top of search results

-Appear with a yellow “Ad” label

-Advertisers pay by Cost Per Click (CPC) basis

# data[].attributes.body
(Yuen May)
- Composition & drawings
(Shawn)
- Drawings

# data[].attributes.body
(Fatin)

# data[].attributes.body
“We Get It”
A journal of a boy, describing his bad experiences with his current car, then having it all solved with SsangYong’s innovation through the Stavic.

(Yuen May)
(Fatin)
(Shawn)

# data[].attributes.body
- Ad shows up disguised as a normal post

-Ability to have a button for instant response

-Allows targeting of specific audiences

# data[].attributes.body
(Yuen May)
(Fatin)
(Shawn)

# data[].attributes.body
- 40-50 year old adults

- Families with 3 kids or more

# data[].attributes.headline
                                                                                             WEEK 4                   

# data[].attributes.subject
                                                                                             WEEK 4                   

# data[].attributes.body
TrueView discovery ads
-Appears at the top of search results

-Appear with a yellow “Ad” label

-Advertisers pay by Cost Per Click (CPC) basis

# data[].attributes.body
TrueView in-stream ads
- Appears before a video is played

- Skippable after 5 seconds

-Advertisers only pay if viewers watch 80% of ad

# data[].attributes.body
Total users: 721k (13.24%)
Aged: 40-55 (31.2%)

# data[].attributes.body
Total users: 4.1m (75.23%)
Aged: 40-55 (34%)
Male: 52%
Female: 48%