# data[].attributes.body
You must assess all of these components to understand attitude.

# data[].attributes.body
The emotional component of an attitude

# data[].attributes.body
The intent towards and object or person

# data[].attributes.body
Reflects a person's perceptions and beliefs

# data[].attributes.body
An individual's feeling about something or someone.

"I like this", "I don't like this", I would rather do that", etc.

# data[].attributes.body
Measured by observing behavior or asking a person about behavior intentions

*behavior intent may not actually lead to particular behavior, often it does.

# data[].attributes.body
Evaluative beliefs measured by attitude scales or by asking about thoughts

"I believe my boss plays favorites at work"