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Prendeva delle foto già esistenti e con un FUTURA scriveva frasi e slogan

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Barbara Kruger's art is easily one of the most recognizable on the planet. Characterized by the bold white Futura Oblique and sometimes caps locked sans serif, her artwork forces audiences to take a hard look at the institutions that she satirizes. Both direct and political, her art is designed to question the modern political and democratic process while challenging societal notions of sexism, consumerism and corruption.

Thanks to powerful slogans like "Money can buy you love", as well as " I shop therefore I am ", her artwork can be found all over the globe in famous art spaces and on the surfaces and roofs of certain buildings. Today, her iconoclastic controversies have become so popular with contemporary audiences, much more than they were all those years when she started out. As a result, musicians and brands have replicated her work numerous times, most notably currently being the distinguished skate brand known as Supreme.

As stated earlier, Barbara primarily uses slogans written in oblique Futura bold type or sans serif in caps lock to communicate her messages. The backgrounds against which she embellishes her phrases are legible and usually accompanied by a color palette of reds, blacks and whites.

Most of the slogans are pasted across black and white photographs derived from mid-century magazines. Like other pop artists that were successful before her, such as Andy Warhol, Kruger has managed to develop a style that is distinctly hers. This probably explains why it has been so easy for her style to be recreated beyond galleries to become included in both mainstream and digital culture.

In juxtaposing phrases with black and white photography, Kruger borrows from her experience in advertising and graphic design to disrupt the voice of today's mass media. She delivers her messages directly to her audience as she often uses phrases like 'we' and 'you' to discuss central issues in society. Because of her bold use of fonts and her short but powerful slogans, the audience never ignores her work.

Barbara began making her ground-breaking artwork during the 1970s after a long career in the magazine industry as a designer and picture editor. After her professional experience working in an industry that is all about perfection and consumerism, Kruger was inspired to create art that would question these points of view. Aside from being featured in some of the top art spaces in the world, her work has also been printed on several mediums, including films, tote bags, and interior work.

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What font is used in Barbara Kruger's art?

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Barbara Kruger's art is easily one of the most recognizable on the planet. Characterized by the bold white Futura Oblique and sometimes caps locked sans serif, her artwork forces audiences to take a hard look at the institutions that she satirizes.

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- Usa i CARATTERI in modo seducente per strutturare, focalizzare l'immagine e attirare il lettore verso il testo

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- Slogan preso da DESCARTES "penso quindi sono"

- La persona non è definita da ciò che è ma da CIO' CHE POSSIEDE

- Critica la società dei consumi che sostituisce la propria autostima con elementi materialistici.

- Definisce la società attuale una SOCIETA' DI PLASTICA : società guidata solo dalla fame dei consumi

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E' una delle frasi più famose di Barbara Kruger  che usa le foto e la frasi per dare MESSAGGI:
- FEMMINISTI
- CONTRO IL CONSUMISMO

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- E' stata riprodotta su articoli come:

- Borse della spesa

- T- shirt
prende le IMMAGINI  dai masse media e su di loro incolla le PAROLE

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- Una foto in bianco e nero di una mano protesa in avanti

- Scritta bianca I SHOP THEREFORE I AM disegnata in una scatola rettangolare rossa al centro del ritratto

- La mano è inserita in un'area molto chiara del resto del ritratto, come simbolo del forte desiderio di POSSESSO MATERIALE

-  L'elemento che attira l'attenzione è il quadrato rosso e le parole su di esso

- L'indice DELLA MANO è il più visibile delle dita e indica cosa vedere per primo

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L'ARTE COME STRUMENTO DI RISCATTO E DENUNCIA

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L'ARTE COME STRUMENTO DI RISCATTO E DENUNCIA

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- IL POSSESSO di beni materiali potrebbe distruggere le fondamenta della percezione e della sicurezza di sè

- La DIFFERENZA tra chi sono e che dovrei esser spinge le persone al consumo

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NON ABBASTANZA CRUDELE
l'artista lo critica aspramente perché ha usato l'arte
ANDY considerava il mac donall come qualcosa di belle
lei invece lo criticava