# data[].attributes.body
Plans and oversees advertising campaigns, social media strategies, and promotional activities to attract audiences and increase sales or brand awareness.

2. Market Analyst

Studies media trends, audience behavior, and competitors to help companies choose the right media platforms and messages for their campaigns.

3. Director of Public Relations (PR Director)

Manages a company’s image in the media, handles press releases, and builds good relationships with journalists to maintain a positive public reputation.

4. Press Office Manager

Coordinates all communication with the media — organizes press conferences, prepares news materials, and responds to media inquiries on behalf of the organization.

anoud , naema , makarim , Shamma

# data[].attributes.body
Marketing Manager

Definition:

A marketing manager plans and leads strategies to promote a company’s products, services, or brand.

Role in Media:

• Designs and manages advertising campaigns across different media (TV, radio, print, online).

• Chooses the best media platforms to reach the target audience.

• Works with creative and media agencies to produce content.

• Tracks audience engagement and performance of media campaigns.

• Ensures that all media messages reflect the brand’s image consistently.

⸻

2. Market Analyst

Definition:

A market analyst studies data and market trends to help businesses understand audience behavior and make informed decisions.

Role in Media:

• Researches audience preferences and media consumption habits.

• Analyzes ratings, viewership, and social media data to identify what content works best.

• Provides insights that guide marketing and advertising strategies.

• Helps media companies or advertisers predict trends and plan future campaigns effectively.

Director of Public Relations (PR Director)

Definition:

A PR director oversees communication between an organization and the public to build and protect the brand’s reputation.

Role in Media:

Manages the company’s public image through media coverage and press releases.

Builds strong relationships with journalists and media outlets.

Handles media interviews, crisis communication, and public statements.

Ensures that all media communications reflect positive and consistent messages about the organization.

Oversees social media and public events to maintain good public engagement.

4. Press Office Manager

Definition:

A press office manager coordinates all communication between an organization and the media.

Role in Media:

Writes and distributes press releases and media statements.

Organizes press conferences, interviews, and media events.

Serves as the main contact person for journalists and news agencies.

Monitors media coverage and ensures accurate representation of the company.

Supports the PR team in maintaining a strong and professional media presence.

# data[].attributes.body
1. Marketing Manager:

Plans and promotes media content to attract audiences and advertisers.

2. Market Analyst:

Studies audience data and trends to guide media strategies.

3. Director of Public Relations:

Manages the company’s public image and media communications.

4. Press Office Manager:

Handles press releases, media requests, and news coverage for the organization.

eenas hazem

amenah sameer

# data[].attributes.body
💼

Marketing Manager

They plan how to advertise the company’s products.

They choose what to show on TV, social media, or posters to attract people.

📊

Market Analyst

They study the market and people’s needs.

They find out which media (like TikTok, TV, or Instagram) is best for advertising.

🗣️

Director of Public Relations

They take care of the company’s image.

They talk to the media and make sure people see the company in a good way.

📰

Press Office Manager

They send news and information to journalists.

They organize interviews and make sure the media has correct news about the company.

# data[].attributes.body
Marketing means promoting and selling products or services.

It includes things like advertising, social media, and understanding what people want to buy.

Example:

• Marketing helps companies reach more customers.

Relationship

Relationship means a connection or link between people.

It can be a friendship, family connection, love, or a work relationship.

Example:

• They have a good relationship

anood saif , naema mohammed , Shamma Ahmed

# data[].attributes.body
In general:

Marketing = promoting products/services to increase sales.

Public Relations = managing reputation and relationships to gain trust and goodwill.

In media:

Marketing in media = promoting content and increasing audience engagement.

PR in media = shaping public perception and maintaining a positive reputation.

eenas hazem

amenah sameer

# data[].attributes.body
🎯

Marketing

Main goal: Promote products or services and make people want to buy them.

What they do:

Study what people like and need.

Create ads and campaigns.

Decide prices and promotions.

Build a brand image and attract customers.

🧠 Example: Marketing is the team that makes you want to try a new drink after seeing a cool ad.

🗣️

Public Relations (PR)

Main goal: Build and protect a good reputation for a person, company, or brand.

What they do:

Communicate with the public and the media.

Write press releases and handle interviews.

Manage crises or negative news.

Keep a positive image and trust.

🧠 Example: PR is the team that explains things nicely if the company makes a mistake so people still trust it.

📺

Media

Main goal: Share information and messages with the public.

What they do:

Use TV, radio, newspapers, or social media to spread news or ads.

Help marketing and PR reach audiences.

Create content that attracts attention.

🧠 Example: Media is the platform where you see the marketing ad or read the PR story.

# data[].attributes.body
Define these phrases:

# data[].attributes.body
Define these people and what are their roles in terms of media?

1. marketing manager

2. market analyst

3. director of public relations

4.press office manager.

# data[].attributes.body
article 1 and 2

# data[].attributes.body
Main Ideas

1. Shift from Traditional to Digital Media

Companies now rely more on online marketing channels rather than traditional advertising methods.

This change allows for faster and broader audience reach.

3. Key Advantages of Digital Marketing

Targeting: Businesses can focus on specific demographics (age, interests, location).

Measurability: Companies can track engagement metrics—such as clicks, views, or likes—allowing them to measure performance and ROI (return on investment).

5. Challenges of Digital Marketing

The online market is crowded, with consumers constantly exposed to advertisements.

To capture attention, brands must create creative, authentic, and trustworthy content.

7. Need for Adaptation

As technology and online trends evolve rapidly, marketers must continuously adjust their strategies to maintain visibility and credibility.

Bayan , Shamma , Jala

# data[].attributes.headline
1.	I learned that influencers help companies attract audiences more effectively. leen 

# data[].attributes.subject
1.	I learned that influencers help companies attract audiences more effectively. leen 

# data[].attributes.body
2. Trust and transparency are essential in influencer marketing..

3. Promoting too many products can make followers lose trust.

# data[].attributes.body
202110915

1. What is the main idea of the passage?

b) The benefits and challenges of digital marketing

2. Which of the following is NOT mentioned as a traditional marketing method?

d) Podcasts

3. What makes digital marketing measurable?

b) It provides data on user engagement

4. Why must brands be creative in digital marketing?

a) Because consumers ignore boring or repetitive ads

5. What do marketers need to do to stay successful online?

c) Adapt quickly to new trends

True / False

6. Digital marketing allows companies to reach their target audiences more precisely. True

7. Traditional marketing is easier to measure than digital marketing. False

8. Online competition makes it difficult for brands to stand out. True

9. Consumers see only a few ads per day online. False

10. Marketers can use data to make better advertising decisions. True

2

B/

B/

F/ T/T/T/T

# data[].attributes.body
2-Creativity is the Key to Success

Raghad Alshamari 202110795

# data[].attributes.headline
The answer    ( eman jassim , lamiya karam ) 

# data[].attributes.subject
The answer    ( eman jassim , lamiya karam ) 

# data[].attributes.body
b) The benefits and challenges of digital marketing

d) Podcasts

b) It provides data on user engagement

a) Because consumers ignore boring or repetitive ads

c) Adapt quickly to new trends

6 True

7 False

8 True

9 False

10 True

b) Online trust and personal connections

b) Consumers trust influencers opinions

c) Promoting too many products

b) Hiding that content is sponsored

b) To maintain audience trust and brand reputation

6 False

7 True

8 True

9 True

10 True

# data[].attributes.body
eenas hazem

amenah sameer

1b

2.d

3.b

4.a

5.c

6.t

7.f

8.t

9.f

10.t

1.b Online trust and personal connections

2.c Consumers trust influencers’ opinion

3.c promoting too many products

4.b

5.b

T

F

T

T

T

T

# data[].attributes.body
1)b

2)d

3)b

4)a

5)c

6)T

7)F

8)c

9)F

10)T

Jala , Shamma, Bayan

# data[].attributes.body
Leen fayez 202310376

1-b

2-d

3-b

4-a

5-c

6-T

7-F

8-T

9-F

10-T

2

b) Online trust and personal connections

b) Consumers trust influencers’ opinions

c) Promoting too many products

b) Hiding that content is sponsored

b) To maintain audience trust and brand reputation

True / False

False

True

True

True

True

# data[].attributes.body
Summarize the main ideas of both passages.

# data[].attributes.body
The Need for Fixers

In every organization, community, or creative project, there comes a time when things go wrong — miscommunication, technical failures, or unexpected crises. This is where fixers become essential.

🔍 Who Are Fixers?

Fixers are problem-solvers. They are individuals who step in during difficult situations to restore order, resolve conflicts, and find practical solutions. They can be technicians, negotiators, consultants, or even trusted team members who know how to get things done.

💡 Why Are Fixers Important?

Crisis Management: Fixers help manage emergencies calmly and efficiently.

Bridging Gaps: They connect people, ideas, and resources to overcome obstacles.

Creative Solutions: Fixers often think outside the box, offering innovative ways to solve problems.

Trust Builders: Their reliability earns them respect and trust from others.

🌍 Real-Life Examples

In journalism, fixers help foreign reporters navigate local cultures and access information.

In business, fixers resolve internal conflicts or repair damaged client relationships.

In film production, fixers handle logistics, permits, and unexpected challenges on set.

🧠 Conclusion

Fixers are the unsung heroes behind success stories. Their ability to adapt, communicate, and solve problems makes them invaluable in any field. In a world full of challenges, the need for fixers is greater than ever.

Shamma Ahmed - Bayan

# data[].attributes.body
The Changing Climate

1.

Length of time needed for shooting:

About 3 to 4 weeks.

One week for interviews with experts.

Two weeks for nature and general view (GV) shots.

One week for editing and final production.

2.

Number of crew members involved and their tasks:

Director: Leads the project and guides the creative vision.

Camera operator: Films the interviews and nature scenes.

Sound technician: Records high-quality sound and natural audio.

Researcher: Collects facts, statistics, and background information.

Editor: Edits and assembles the final version of the documentary.

Presenter/Narrator: Explains key points and connects the story.

3.

Need for fixers:

Yes. Fixers will help arrange local access, get filming permissions, and coordinate with people or organizations in different locations (for example, coastal or desert areas).

4.

Need for GVs (General Views):

Yes, many GVs are needed, such as:

Shots of nature: oceans, forests, mountains.

Pollution and factory smoke.

Droughts, floods, and melting ice.

Renewable energy scenes like solar panels and electric cars.

Anoud Saif

# data[].attributes.body
Documentary Topic:

Global Water Scarcity and the Fight for Clean Water

⸻

🕐 Length of Time Needed for Shooting

The documentary would take around 3 to 4 weeks to shoot.

Filming will include different countries facing water shortages — for example, regions in Africa, South Asia, and the Middle East.

Extra time will be needed for travel, interviews, and capturing environmental scenes like dry rivers and water treatment plants.

⸻

👥 Number of Crew Members Involved and Their Tasks

1. Director – oversees the creative vision and story.

2. Producer – manages budget, schedule, and logistics.

3. Cameraperson – films interviews, locations, and B-roll footage.

4. Sound Engineer – records high-quality sound and ambient audio.

5. Editor – edits the footage and adds visuals and music.

6. Researcher/Writer – gathers facts, prepares interview questions, and writes the narration.

7. Local Assistant / Translator – helps communicate with local communities.

→ Total: around 6–7 crew members.

⸻

🧭 Need for Fixers

Yes, fixers are needed in each country.

They will help arrange permits, interviews, transportation, and ensure the team can safely reach areas affected by drought.

Fixers are essential, especially in remote or rural regions.

⸻

🎥 Need for GVs (General Views)

Yes, many GVs are needed to show the global impact.

These include:

• Dry landscapes and empty water wells

• People carrying water over long distances

• Rivers and lakes shrinking

• Water treatment facilities and solutions being developed

• Aerial shots of deserts and drought-affected areas

These GVs will help tell the story visually and emotionally.

Students:

1-Ibrahim Mohammed /

202311259

2- Abdullah Abduljabar /202311377

3-Khalid Ghulam /202311315

4- yousef Nour /202311303

# data[].attributes.headline
🎥 Documentary Topic: Cristiano Ronaldo The Relentless Journey to Greatness

# data[].attributes.subject
🎥 Documentary Topic: Cristiano Ronaldo The Relentless Journey to Greatness

# data[].attributes.body
Length of time needed for shooting:

The documentary would take around 3 to 4 weeks to shoot. This includes interviews, training footage match highlights, and scenes from his personal life and charity work. Additional time would be needed for editing and voice-over recording

Number of crew members involved and their tasks:

• Director: Oversees the creative vision and ensures the story is told clearly.

• Producer: Manages the budget, schedule, and permissions for filming.

• Camera Operators (2): Capture interviews, training sessions, and live footage.

• Sound Technician: Ensures high-quality audio for interviews and background sounds.

• Editor: Assembles and polishes the final documentary.

• Researcher: Gathers background information, facts, and old clips of Ronaldo’s career.

Need for fixers:

Yes, we would need local fixers in countries like Portugal, Spain, Italy, and Saudi Arabia to arrange access to training grounds, stadiums, and interviews with people close to Ronaldo.

Need for GVs (General Views):

We would film GVs of stadiums, fans cheering, city streets where he played, training fields, and close-up shots of football gear. These shots will be used as transitions and to build atmosphere throughout the film

Bader saleh

Mohammed Ayoub

# data[].attributes.body
The evolution of media: from television to social media

⸻

Length of time needed for shooting:

Around 4 to 5 days of filming — including interviews, street shots, and B-roll footage from different media environments (TV studios, people using phones, etc.).

⸻

Number of crew members involved and their tasks:

• Director: Supervises the whole production and decides the visual style.

• Camera operator: Responsible for filming the interviews and B-roll.

• Sound technician: Handles microphones and audio quality.

• Editor: Edits the footage and adds music or effects.

• Presenter/Interviewer: Conducts the interviews and guides the story.

⸻

Need for fixers:

Not really necessary, unless filming inside a TV station or public place where special permission is required.

⸻

Need for GVs (General Views):

Yes — GVs are very important. They include shots of:

• People scrolling on phones

• Old televisions showing news broadcasts

• Social media screens (Instagram, TikTok, YouTube)

• City streets with billboards and digital screens

raghad

leen

lamiya

eman

# data[].attributes.body
Q1: What inspired you to start Microsoft?

I loved computers from a young age. I believed software could change the world, so I started Microsoft with that dream.

Q2: What challenges did you face in the beginning?

We worked long hours with very little money. Convincing people that personal computers were the future was not easy.

Q3: What makes Microsoft unique?

Innovation and accessibility. We wanted to bring technology into every home and office to make life easier.

Q4: How do you see the role of technology in the future?

Technology will solve big problems like education, health, and climate change. It can improve lives everywhere.

Q5: What advice would you give to young entrepreneurs?

Be curious, keep learning, and don’t be afraid to take risks. Success comes from passion and persistence.

Student Name : Humaid Hamad Obaid Alshamsi

Student Id : 202310100

# data[].attributes.body
🎤 Interview with Muhammad Ali Clay

Q1: What inspired you to start boxing?

A1 (Ali): When I was 12, my bike was stolen. I told a police officer I wanted to beat up the thief, and he told me I should first learn how to box. That’s how it all began.

Q2: You often called yourself “The Greatest.” Why?

A2 (Ali): Because I believed it. Confidence is power. If you don’t believe you’re the best, you’ll never reach your full potential.

Q3: What was your toughest fight?

A3 (Ali): Every fight was tough in its own way, but battles with Joe Frazier and George Foreman pushed me to my limits. The “Rumble in the Jungle” against Foreman was unforgettable.

Q4: How did you deal with setbacks or defeats?

A4 (Ali): I never saw defeat as failure. It was a lesson, a chance to come back stronger. Champions are made when they rise after being knocked down.

Q5: What message did you try to spread outside the boxing ring?

A5 (Ali): I wanted to inspire people to stand up for what they believe in, fight against injustice, and always be proud of who they are.

# data[].attributes.body
Interview with cristiano ronaldo

1: What was the first team you played for?

A: Lisbon was the first team I played for.

2: How do you handle pressure?

A:Cristiano: I turn pressure into focus and motivation.

3: What advice do you give young players?

A: Cristiano: Work hard, stay focused , and believe in yourself.

4: How do you stay fit at your age?

A:Cristiano: Training, good sleep, and healthy eating.

5: Do you have any fears?

Cristiano: One of my biggest fears is not being able to perform at the level I expect from myself.

6:How do you balance football and family?

A:Cristiano: Time management. Family always comes first when I’m off the field.

7: What’s your favorite food?

A:Cristiano: I love grilled fish and a good salad.

Names

Yahya abukssawi 202211285

Mumin mohammed 202110657

# data[].attributes.body
Interview with cristiano ronaldo

1: What was the first team you played for?

A: Lisbon was the first team I played for.

2: How do you handle pressure?

A:Cristiano: I turn pressure into focus and motivation.

3: What advice do you give young players?

A: Cristiano: Work hard, stay focused , and believe in yourself.

4: How do you stay fit at your age?

A:Cristiano: Training, good sleep, and healthy eating.

5: Do you have any fears?

Cristiano: One of my biggest fears is not being able to perform at the level I expect from myself.

6:How do you balance football and family?

A:Cristiano: Time management. Family always comes first when I’m off the field.

7: What’s your favorite food?

A:Cristiano: I love grilled fish and a good salad.

Names

Yahya abukssawi 202211285

Mumin mohammed 202110657

# data[].attributes.body
interviewer: Hello Paul, thank you for joining us today.

Paul Walker: Hi, thank you for having me. It's great to be here.

Interviewer: What was your favorite part about working on the Fast & Furious movies?

Paul Walker: I loved working with the team. We were like a family.

Interviewer: How did your love for cars start?

Paul Walker: I liked cars since I was a kid. My dad loved cars too, so I learned from him.

Interviewer: What do you think made Fast & Furious so popular around the world?

Paul Walker: People love action, cars, and family. The movies had all of that.

Interviewer: Did you have a strong friendship with your co-stars, like Vin Diesel?

Paul Walker: Yes, Vin is like a brother to me. We were very close.

Interviewer: What message would you like to leave for your fans?

Paul Walker: Thank you for your love

Maryam alkhateri

Anoud saif

# data[].attributes.body
interviewer : What advice would you give young entrepreneurs starting with very limited resources?

Trump:Think big, start smart, work harder than anyone, make great deals, and never give up — that’s how you win.

Interviewer:What do you consider your biggest accomplishment as President?

Trump:As President, my biggest accomplishment was building the strongest economy in history — record jobs, record markets, lowest unemployment for everybody. We made America respected again, rebuilt the military, secured the border, and cut taxes. Nobody’s done what we did.

interviewer: how do you handle criticism or opposition ?

Trump: .I handle criticism by winning. People can say whatever they want — I stay focused, I fight back, and I prove them wrong. At the end of the day, results speak louder than critics.

Interviewer: What do you believe are the most important qualities of a leader?

Trump:The most important qualities of a leader are strength, vision, and the ability to make tough decisions. You’ve got to inspire people, get results, and never be afraid to lead when others won’t.

Interviewer: How do you make difficult decisions?

Trump:I make difficult decisions by looking at the facts, trusting my instincts, and doing what’s best for the country. You have to be decisive — if you wait too long, you lose.

Interviewer: Why did you decide to run for President again?

Trump:Because America deserves strong leadership, jobs, security, and respect. I know how to get results, and I won’t let our country fall behind.

Eenas Hazem

Amenah Jaljawi

# data[].attributes.body
Raghad: Hello Leen, I’m fine thank you, how are you?

Leen : fine

Leen :Why did you choose Ajman University?

Raghad: I chose Ajman University because it is accredited and well-recognized.

Leen :Why did you choose your major?

Raghad: I chose my major because I enjoy dealing and communicating with people.

Leen :What difficulties have you faced in your academic journey?

Raghad :the main difficulty I have faced is balancing between work, university, and family responsibilities.

Leen :How do you usually overcome challenges in your studies?

Raghad: I usually overcome challenges by managing my time well and staying motivated.

Leen :What is your goal from studying and where do you want to reach in the future?

Raghad: My goal from studying is to build a strong career and achieve personal and professional success in the future.

# data[].attributes.body
Elon Musk with Lex Fridman

Lex Fridman (Interviewer): Can you explain what Neuralink is?

Elon Musk: Neuralink is a company I started. We’re building a way to connect the brain with computers. At first, it’s meant to help people with medical problems, like those who can’t move or can’t see. Later, it could let humans communicate with machines or even each other directly.

Lex: Why do you think this is important?

Elon: Because AI is becoming smarter and smarter. One day it might be much more intelligent than humans. If that happens, humans might fall behind. With Neuralink, people could “merge” with AI and stay part of the future instead of being left out.

Lex: That sounds like science fiction. Do you really think AI could be dangerous?

Elon: Yes. AI can be extremely powerful. If it’s not controlled or guided well, it could create risks for humanity. That’s why we should be careful.

Lex: You often talk about the future of humanity. What do you see?

Elon: I think we should dream big. Humans should go to Mars, use clean energy, and build technologies that make life better. The goal should be survival and progress — making sure humans have a long, positive future.

Lex: You work very hard. Why do you push yourself so much?

Elon: I feel like I have a duty to solve big problems — like climate change, safe AI, and space travel. I don’t sleep much because I want to make progress as fast as possible.

Lex: What message would you give to people about technology?

Elon: Technology should serve humans, not control them. We should be brave in creating new things, but also wise in how we use them.

Mohammad Alayoubi

Bader saleh