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Strengths
1) Known for its uncompromising taste and quality
2) Menu is well-known and consistent
3) Has a recognizable marketing campaign "Be Your Way" which is similar to "Have it Your Way"
4) Irreverent image plays well to their target audience

Weakness
1) Menu may not be seen as keeping up with the times
2) Latest slogan is not as catchy as the previous one, even though it's targeted at Millennials
3) Doesn't have any memorable campaigns in Singapore
4) Does not have a strong attraction to families

Opportunities
1) Explore more engaging social media content
2) Have more localized and seasonal menu items to attract country specific customers
3) Needs to be more creative in their digital campaigns

Threats
1) Traditionally slower to adopt new technology
2) More and more brands are embracing digital marketing in a bigger way
3) Needs to shake off image of playing second fiddle to their main competitor

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Strengths:

1. Affordability & Comfort

2. Also known for its Innovations for Heat Tech fabric & AIRism.

3. Unlike other Japanese organizations' culture, they conduct all the businesses in the firm in English.

Weakness:

1. Although Uniqlo calls itself a global brand, the popularity of its apparel is primarily in Asia and the rest of the world is still to accept it.

2. Their known innovation, Heat Tech Fabric lacks of global adaptability as it is designed for Asian Weather Condition.

Opportunities:

1. Fashion is an evolving business and new segments come up on a regular basis.

2. There were similar brands in Europe and USA, Founder of UNIQLO, Tadashi Yanai took ideas from brands like United Colors of Benetton and GAP expanding his own portfolio as well as foraying into foreign markets.

Threats:

1. Comparing Gap & Uniqlo, they are both brands selling affordable apparel to people from all walks of life.

2. Imitation of the counterfeit and low quality product is a threat to UNIQLO’s product

3. No regular supply of innovative products – Over the years the company has developed numerous products but those are often response to the development by other players

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Strengths
1) The automaker has always had an innovative organizational culture, being the first to introduce now widely practiced management systems, including Total Quality Management (TQM), Kaizen, lean manufacturing and Kanban, which have all been proven to improve operations and performance.

2) The company is considered an innovator, being the first company to mass produce hybrid vehicles. Toyota's level of green vehicle technology is unsurpassed, which also gives it a significant competitive advantage as more consumers migrate towards these vehicles due to the price of petrol and concern over the environment.

3) It is a highly recognizable brand with significant brand equity with attributes that include environmental friendliness, social responsibility, durability, value and safety.

4) Toyota continues to be an industry leader in terms of output and revenues tied to its management systems. Although the competition has tried to replicate these systems, Toyota still excels as one of the most profitable automakers in the world.

Weakness
1) Toyota has undertaken numerous vehicle recalls in the last few years, which has hurt its financial performance and tarnished its brand. Along with the recalls, there have been lawsuits tied to vehicle failure, which have also caused the same financial and brand damage.

2) The company does not have a strong presence in emerging markets despite the opportunity for growth here, including China or India where fuel-efficient, green vehicles would be welcomed. As such, other vehicle companies have gained a foothold and left Toyota at a disadvantage.

Opportunities
1) Toyota will be able to continue to grow its green vehicle focus as consumers around the world are showing a greater interest in hybrid and electric vehicles due to the rising cost of petrol and emissions concerns.

2) In staying attuned to consumer needs and changing tastes as well as specific local needs, Toyota could continue to introduce models that satisfy these needs.

3) There is an opportunity to grow and expand into these emerging markets through acquiring other vehicle companies, which will add market share, market intelligence, sills and assets.

Threats
1) New emissions standards will continue to be introduced around the world without any standardisation, so this could challenge Toyota in terms of continuing to make more investments in new technology to meet these emissions standards. This would most likely mean less profit for Toyota in the short term.

2) There is the threat of the rise in raw material costs, which has been happening over the last few years and pushing Toyota and other vehicle manufacturers to find more innovative ways to construct the vehicles as well as to search for ways to expand the supplier network.

3) The threat of increasing competition is happening already for Toyota as more vehicle manufacturers are making hybrid and electric vehicles whilst other manufacturers have reorganised and are becoming more competitive in terms of models and pricing.

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Strengths
1) One of the best selling tech brands out there (Known Identity Globally around the world)

2) Apple puts dedication into its product's design by doing immense research and improving their products with each new product

3) Brand of choice, i would dare to say more then half of the world's population would choose Apple at their brand of choice

4) Top Technology, apple's technology is undeniable one of the best in the world

Weakness
1) Very expensive in terms of price wise

2) Incompatible with other products, for eg: Apple has its own iCloud function and if you want to change into an android phone in the future you can't retrieve your data and stuff etc.

Opportunities
1) Consistent customer growth, Apple's customer growth is always increasing for many years now

2) Smart Wearable Technology, with apple coming out with many other products such as the wearable Apple Watch and AirPods,  their sales will only keep on increasing

Threats
1) Due to its price point being so heavy, Apple is facing threats with other cheaper brands that can be on par in terms of specs with their products and counterfeits apple products that you can purchase online which users can act like they own the 'real stuff' like fake AirPods

2) Many competitors, with other successful brands such as SAMSUNG and China's Xiaomi advancing quickly in the industry alongside Apple is a threat to Apple

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Strengths
1)The more affordable cpu company in the market, bang for your buck.

2)Offers really snappy performance in lightly-threaded scenarios and applications that don't scale well with core and thread counts. That includes the majority of games

3)All the cpu's are unlocked for overclocking

4)Majority of the CPU family is supported by the same mobo

Weakness
1)High power consumption

2) Initially didn't start with providing integrated graphics with the CPU

Opportunities
1) started adding integrated graphics to the 4000 series CPUs

Threats
1)Due to sometimes the cluster threading (paired cores) has an internal conflict with data wait time, resulting in less than optimal cluster performance

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Grab

Strengths
1) It has an unlimited fleet of vehicles. The regular taxi service policy are not relevant for Grab.

2) The operational cost is frugal as it actually relies on customer-to-driver interaction which lead to zero number of dispatcher needed.

3) Many people are ready to invest on it because it has a high valuation of Grab.

4) This system is convenient for the drivers as they are able to work in with a flexible time and way and even can choose to become a part-time employee or not. Besides, the drivers have the option whether they want to reject the unwanted clients or not.

Weakness
1) Costs of operating vehicles actually high in amount and this may lead the drivers from earning high number of money.

2) It is an unpredictable business model.

3) There are privacy concerns such as the Grab records on how the customer are actually manageable to get the taxi. It is also notes where he goes with it.

4) Hated by governments and drivers. Also, the Grab's company and its customers have no bonding at all due to the lack of number of incentive among them to keep in touch.

Opportunities
1) The high amount of the Grab drivers actually can reduce the ETA. This will attract the people attraction to choose Grab as their main option. The startup of the Grab will get more revenue and the drivers will be profited as well.

2) Grab can increase that might appeal more investors. As a result, Grab will have more money to operate in the future.

3) Grab can use a cheaper electric cars. This is because it will reduce the cost and increase the driver's profit margin from days to days.

4) Grab can also instils some additional services such as transporting older patients to hospital, transporting children to school and transporting pets to the vet.

Threats
1) A lot of problems with local authorities can lead to fines. It will also earn a bad PR.

2) Increasing competition will ultimately decrease prices. This will discourage drivers from joining the startup in new markets. This will result in loss of customers. Grab's revenues will decline.

3) As new markets and drivers are joining, problems or criminals like fraud and scandals may also increase. It is damaging the brand of this company.

4) The drivers are miserable with the low-profit margins. This might lead to the bad publicity and in result it can discourage the new drivers from joining Grab.

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Strengths

Strong distribution network – Over the years Rolex has built a reliable distribution network that can reach majority of its potential market.

Highly skilled workforce through successful training and learning programs

Successful track record of developing new products – product innovation.

Weakness

more capital to invest in the channel

Weaker in Research and development. Not being able to compete with the leading players in the industry in terms of innovation

Opportunities

Stable and free cash flows which provide opportunities to invest in adjacent product segments

Invest in online platform - Throughout the year, Rolex had spent huge amount of money trying to boost their online sales on their platform

Entering of new market

Threats

exposed to currency fluctuations due to many different countries globally

Shortage of skilled workforce in certain global market (weakened of portfolio)

Imitation of the counterfeit and low quality product

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Strengths
1. One of, if not the top video game distributor in the world.
2. Top seller of video game consoles
3. One of the top producers of big movies
4. Large variety of products that mostly sell well

Weaknesses
1. Lack of popular mobile devices
2. Vulnerable networks, unreliable

Opportunities
1. Able to rapidly innovate
2. Many opportunities in the fast growing industry of video games
3. Able to put out high quality products at a fast rate

Threats
1. Competition (Microsoft ,etc..)
2. Might get hacked
3. Piracy

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Strengths
1) Wide variety of products including breakfast cereals, coffee, tea, and ice cream.

2) Regular celebrity (athletes) endorsement to promote that they are a healthy brand.

3) Affordable and readily available. Widely distributed and commonly consumed.

4) World recognition. They won many awards including commitment to environment sustainability, top food and beverages business, and more.

Weaknesses
1) Many controversies, including child labour, production/promotion of bottled water and deforestation.

2) Food safety. Occasionally there are dangerous ingredients in their products (for example,  melamine in a Chinese-made Nestlé milk product which caused six deaths and 860 infants hospitalised).

Opportunities
1) More interesting advertisements.

Threats
1) Controversies that damage their reputation.

2) Many different brands that produce the same products.

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STRENGTHS
1) One of the largest music company in Singapore that sells a huge variety of instruments which makes it easier to find and purchase music instruments and music related products
2) One of the most notable features of Yamaha pianos is their exceptional quality that ensures great longevity. In fact, when it comes to the quality aspects of a piano, no other brands can actually beat Yamaha.
3) The brand manufactures an outstanding variety of piano models that fit the requirements of all players (including the amateur players and professional pianists).
4) Yamaha stringently adheres to their high-quality standards and measures. That’s why their range of pianos offer excellent value in terms of quality, design, and musical range.

WEAKNESSES
1) Yamaha does not specialize in making specific instruments, and it's musical instruments variety is super wide. Some people prefer companies that specializes in a specific instrument
2) Yamaha has a lack of advertising and sales is dropping, not much collaborations
3) People usually thinks yamaha products are expensive due to its wide variety, they might think its an average instrument that sells at a similar price as companies that specializes in certain instruments
4) Poor brand recall

OPPORTUNITIES
1) They are constantly improving their products and coming up with new music technologies so they can target the new groups of people and young patrons.
2) Yamaha is trying to advertise more and also in the form of television advertisements.
3) They distribute their products to many third party resellers (Marketing intermediaries)

THREATS
1) Other companies that specializes in a specific instrument have a higher chances of selling their products compared to yamaha, because yamaha's has too wide of a variety
2) Yamaha has competitions with other music stores and also music classes.

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Strengths:
1. Starbucks Corporation is the most popular and strongest brand in the food and beverage industry. Its size, volume, and the number of loyal customers have kept growing over time.

2. Starbucks has a strong financial position in the market.

3. It treats its employees very well which eventually leads to happier employees serving customers well.

4. Due to its premium blends and delicious coffees, Starbucks has extended globally. It offers excellent quality and consistently standardized products in all the locations.

Weaknesses:
1. Its high prices reduce affordability for the consumers.

2. Starbucks doesn’t own the most unique products in the market. Other coffee shops can offer almost the same products.

Opportunities:
1. Starbucks can offer regular coffee that is priced lower to capture the middle-class while serving its expensive variety as premium.

2. Introducing new products under its name would be profitable and welcomed in the markets.

Threats:
1. Many coffeehouses offer products at an affordable rate. This can threaten the future’s stability of Starbucks which offers higher prices.

2. Products can be imitated by both new and old rivals.

3. Aggressive competition with multinational companies like Dunkin Donuts and McDonald’s can also pose a threat to its market position.

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Strengths
1) Has a very rich heritage and legacy

2) Extremely strong presence in the racing world

3) Extremely capable design and R&D department of Ferrari

4) Limited advertising and marketing, the brand is one of the most sought after inspirational brands (don't need ads to promote)
Weakness
1) Limited distribution and service network across the world for Ferrari cars

2) Lack of experienced service professionals in many countries
Opportunities
1) Entering in hybrid and future car segment

2) Increasing pride in owning Ferrari
Threats
1) Increasing expectation from customers might not be met

2) increase in competition within the industry putting downward pressure on prices.

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Strengths

Celebrity Endorsements. Adidas has strived to maintain and enhance its recognition as a youthful and urban brand through endorsements from celebrities.

Strong Financial Position. Adidas is among the most financially stable companies globally and utilizes its financial superiority to fend-off competition from other global companies such as Nike and Puma.

Young Customers prefer Adidas. Adidas has strived to maintain and enhance its recognition as a youthful and urban brand through endorsements from celebrities

Weakness

Limited Product Line.
Adidas Group has only Adidas brand and Reebok brand under its portfolio, which has restricted the company within sports footwear

Expensive Products. Adidas charges a premium or high prices for its products, which has alienated low-income consumers

Opportunities

E-commerce. In recent years, the number of consumers who shop online or use e-commerce sites has increased significantly. Adidas incorporated Instagram's checkout feature into its distribution network, leading to a 40% increase in online sales

Growing Sportswear Industry. Consistent increase in demand for sportswear products and assortments.

Global expansion. The rapid growth of emerging markets in Africa, Asia, and South America provides Adidas with lucrative opportunities for expansion

Threats

Competition. The main threat facing Adidas is increased competition due to globalization and technological advancements, which has enabled entry and penetration of small and medium companies.

Fake Products. The number and quality of fake products for premium shoe brands have increased significantly in the recent past, which poses a threat to shoe-manufacturing companies.

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Strengths
-Having high-quality products that are certified by THX

-A strong supply chain helps Razer obtain the right resources from suppliers and delivery the right product to customers in a timely manner and will have a long-term positive impact on the this entity, which adds to its value.

-Unique products help distinguish Razer from competitors

-Technology is also a key strength as superior technology allows Razer to better meet the needs of their customers in ways that competitors cannot imitate or copy.

Weakness
-Cost is a weakness in Razer as their products are slightly costlier than their competitors.

-Customer service is also a weakness at Razer’s due to their minimal personnel of 700 employees.

Opportunities
Online market offers Razer the ability to greatly expand their business. Razer can reach out to a much wider audience for relatively little expense.

Newer technology for their products may be developed quicker and that sets them ahead of their competitors as well.

New markets to reach out to the needs of the new markets. This allows Razer to expand further and venture further into new businesses using their technology. An example could be using augmented reality or virtual reality to attract non-gamers as well.

Threats
Ever-changing and volatile costs of production- means that Razer has to plan for scenarios where costs skyrocket. Cautious planning leads to development delays that can negatively affect on Razer.

Substitute products - availability of substitute products hurts Razer’s ability to raise prices, because customers can easily switch to another product or service. This will in turn, have a significant impact on Razer as it has to overcome this qualitative factor.

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Strength
-  Huge market share
-  Excellent advertising and marketing
-  Strong Position in Domestic Market in Singapore (rated the first)

Weakness
- Majorly independent on Singapore Market
- Focuses more on working adults or household

Opportunities
-  Asia pacific regions still to be harvested
-  Mobile data and broadband services
- Tremendous growth potential in related markets

Threats
-  Highly Competitive Market causing margin pressures
-  Saturated Market in home regions
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Strengths
1) Advertisements with David Beckham and Kevin Hart

2) Attracts middle class which is a wider market

3) Place people would think of when in need of clothes fast

4) Seen as modern essentials

Weaknesses

1) Affordable prices may affect
quality of clothes

2) Not really clothes people would be proud to wear unlike Fila or Nike

3) They pick up after more expensive brands (could be seen as fake branded clothes)

4) H&M gain a reputation of being racist when they released an image with a black child model wearing a hoodie with the text "coolest monkey in the jungle" which was perceived as racist.

Opportunities:

1) Can go into e-commerce and sell to larger markets

2) Produce more celebrity merchandise

Threats:

1) E-commerce can also be risky as competitors are also selling online

2) People's lifestyles are improving so they would start to prefer better quality brands like Pull & Bear

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Strengths
1) PepsiCo has a massive portfolio. PepsiCo has a steady portfolio of more than 100 different brands.

2) PepsiCo is a very recognizable brand known globally.

3) PepsiCo also uses brand endorsements to push their products. The company is strongly tied to music concerts and sporting events. Major sports teams are currently sponsored with Pepsi products. This makes it easier for PepsiCo to reach younger audiences, which also happen to be PepsiCo’s target market.

4) PepsiCo uses direct store delivery (DSD) for its supply chain and distribution network, which ensures that independent bottlers and distributors deliver beverages, snacks, and foods directly to retails stores. DSD ensures faster restock better in-store promotion and maximum visibility.

Weakness
1) PepsiCo has always had a rivalry with Coca-Cola products. In many cases, they’re each other’s only competition. It leaves little room for other companies to come in.

2)However, PepsiCo faces problems in the health community. Many of the products offered are high in sugar and calories. The soda beverages are connected to the growing obesity rates and related health conditions, like type 2 diabetes. Although there are healthier Pepsi products, such as diet Pepsi and Pepsi zero, the company continues to push their unhealthy food formulas more often to the public.

3) PepsiCo offers 100 brands of products. However, they’re only in the food industry. It’s smart to offer so many choices in one industry. But it’s still basically putting all their eggs in one basket. If competitors like Coca-Cola decide to move into other industries, PepsiCo will find themselves scrambling to keep up.

4) You also can’t reach the size and revenue of PepsiCo without a few failed products along the way. If those failed products harm the company’s brand image, then there’s a problem. This is exactly what happened with the Crystal Pepsi product.

Opportunities
1) he company can easily work on alternatives to make the health-conscious crowd happy. It’s also another way for the brand to diversify itself in the food and beverage industry. For instance, they have flavored 7UP with Stevia, a sugar replacement. The company should look at ways to incorporate healthier substitutes in their food, drinks, and snacks. As well as make fully new healthy products, similar to diet Pepsi.

2) PepsiCo should also work to move out of this industry, and into others. Diversity is how brands thrive. It’s an opportunity for PepsiCo to make headway in industries that their competition hasn’t yet. PepsiCo has the funds, clients, and talent to achieve it.

3) PepsiCo doesn’t focus too much on the flavors of their drinks. For Pepsi, that’s to be expected. The original flavor is iconic. And they have done renditions of this flavor, like Pepsi Wild Cherry and Pepsi Blue. However, these are just slight changes to the original taste — not a complete overhaul.

Threats
1) Obviously, PepsiCo’s main competitors are their biggest weakness. This includes Nestle and Coca-Cola. These two brands have the buying power and brand recognition to compete head-to-head with PepsiCo.

2) PepsiCo has trouble standing against the health industry. As said earlier, many of PepsiCo’s brands are relatively unhealthy. Either they’re high in calories, sugar, or both. These days, people are more likely to reach for something sweet but lower calorie than a soda.

3)  The economy and the possibility of recessions will always be a threat to PepsiCo. When the economy dips, people are more likely to save their dollars for necessary purchases. Unfortunately for PepsiCo, most (if not all) of their products fall into the “not necessary” label. And since PepsiCo hasn’t branched out of the beverage and food industries, there’s little they can do in this situation.

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Strengths
1) Strong brand identity – Coca-Cola is a highly popular brand with a unique brand identity.
2) Highest brand equity – Coca-Cola is undoubtedly one of the most renowned brands with the highest brand equity. It was also awarded the highest brand equity award’ in 2011 by Interbrand.
3) Extended global reach – It is sold in more than 200 countries with 9 billion servings per day of Company products. It has introduced more than 500 new products globally.
4) Dominant Market Share – Out of Coca-Cola and Pepsi, the only two largest manufacturers of soft drinks in the beverage segment, Coca-Cola has the largest market share. Coke, Sprite, Diet Coke, Fanta, Limca, and Maaza are the highest growth drivers for Coca-Cola.

Weakness
1) Aggressive competition with Pepsi – Pepsi is the biggest rival of Coca-Cola. Had it not been Pepsi, Coca-Cola would have been the clear market leader in the beverage.
2) Product diversification – Coca-Cola has low product diversification. Where Pepsi has launched many snack items like Lays and Kurkure, Coca-Cola is lagging in this segment. It gives Pepsi leverage over Coca-Cola.
3) Health concerns – Carbonated drinks are one of the major sources of  sugar intake. It results in two grave health issues, obesity and diabetes. Coca-Cola is the biggest manufacturer of carbonated beverages.

Opportunities
1) Introduce new products and diversify its segments – Coca-Cola has the opportunity to introduce new offerings in health and food segments. It can contribute to their revenue, and they can branch out from carbonated drinks.
2) Increase presence in developing nations – Many regions with hot climate have the highest consumption of cold drinks. Thus, increasing presence in such locations can be excellent – Middle Eastern and African countries are a good example.
3) Bring an advanced supply chain system – Coca-Cola's business is entirely dependent upon logistics and supply chain. Transportation costs and fuel prices are always on the rise. Thus, coming up with some advanced and improved systems for distribution can be an opportunity.
4) Packaged drinking water – Coca-Cola owns several packaged drinking water brands like Kinley. There is a great potential for expansion in this segment for Coca-Cola.

Threats
1) Water usage controversy – Coca-Cola has faced many criticisms over its water management issue. Many social and environmental groups have claimed that the company has a vast consumption of water in water-scarce regions. Besides, people have alleged that Coca-Cola is polluting water and mixing pesticides in water to clear contaminants.
2) Packaging controversy – Greenpeace censured Coca-Cola in its published report in 2017 for its use of single-use plastic bottles. It has also been criticized over its recycling and renewable sources.