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Critical Theory : Chomsky, 1997
Media Artifact: https://www.nytimes.com/2020/11/05/business/media/trump-tv.html

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Artifact - Lara Croft: Tomb Raider
Reading - Rise of Enlightened Sexism, Susan J Douglas

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Pallav Srivastava Critical Response 1 MLDP

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Reading: Culture Industry Enlightenment as Mass Deception by T Adorno and M Horkheimer.

Artefact: American TV series H  House (M.D.)

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Title: Sut Jhally's Image Based Culture in the Marlboro Man.

Reading: Jhally, Sut. "Image-based culture: Advertising and popular culture." Gender, race, and class in media (1995): 77-87.

Artefact: The Marlboro Man in Marlboro Country - Wild Stallion Advertisement 1998 [Video file].

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link to video : https://www.youtube.com/watch?v=QcjlzSod0CE
Reading : Enlightened sexism by Susan J. Douglas.

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Artefact: Brooke Bond Red Label: #unstereotype campaign [Video]

Reading: Image-Based Culture: Advertising and Popular Culture [Sut Jhally]

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Reading- Elizabeth Thoman's "Breaking The Stereotype"

Artefact- Kalki Koechlin's Leni from Anurag Kashyap's film Dev. D

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Advertising the Good Life: The Progressive Woman

Reading: Sut Jhally, “Image Based Culture: Advertising and Popular Culture”

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Artefact: Project Body Hair by Billie (link)

Reading: The Rise of Enlightened Sexism | Susan J. Douglas

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"Identifying Enlightened Sexism in Seagram’s Imperial Blue Advertisement"

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Reading: Antara Dev Sen, "News watch: In search of a national culture"
Artifact: Republic TV coverage of Bandra migrant gathering. (link)

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Title:
The '800' letter: When a public was created indirectly

Reading:
Warner, M. (2002). Publics and Counterpublics. Public Culture 14(1), 49-90. Duke University Press

Artefact:
https://www.instagram.com/p/CGhU3FLJiSf/?utm_source=ig_web_copy_link

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Reading: Douglas, S. J. (n.d.). On The Issues Magazine The Progressive
Woman&#39;s Magazine Winter 2011: The Rise of Enlightened Sexism by
Susan J. Douglas.

Artifact: The Guardian's reporting on the "Veere DI Wedding" Controversy.

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Artifact: No Time To Die: the trailer (link)
Framework: The Culture Industry - Enlightenment as Mass Deception

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Coding makes you successful. Or does it?

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Coding makes you successful. Or does it?

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Pamona Deva 2018IPM074

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Artefact: Peepli Live
Theory: What Makes Mainstream Media Mainstream

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Artefact: Airtel TVC
Theory: Enlightened Sexism, by S. Douglas

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Artefact: Positions, Ariana Grande (2020)
Reading: The Rise of Enlightened Sexism by Susan Douglas

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Artefact: Score ya Bore: Head and Shoulders India
Reading: The Rise of Enlightened Sexism by Susan J. Douglas

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Artefact: Fair n Lovely Consumer Forum Commercial (2005)
Reading: The Rise of Enlightened Sexism by Susan J. Douglas

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2018IPM103

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Title: Plato’s Cave Allegory Explained Via The Man From Earth Series

Reading: Plato: The Allegory of the Cave, from The Republic. (n.d.). Retrieved December 25, 2016, from http://www.public.wsu.edu/~brians/world_civ/worldcivreader/world_civ_reader_1/plato.html

Artifact: The Man from Earth Film Series

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Reading- how to break the stereotype by Sister Elizabeth Thomas

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Artifact: https://youtu.be/JeN77EHdpIw
Volkswagen e-golf commercial | 2019

The advert from Volkswagen has the strapline 'when we learn to adapt, we can achieve anything'. It includes scenes of two men in a spacecraft, a male athlete with a prosthetic leg doing the long jump and a woman sitting next to a pram. The Advertising Standards Authority (ASA) said the ad showed a woman "engaged in a stereotypical care-giving role". This was perhaps made more apparent when contrasted with the 'adventurous' activities of the men.

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Are My Breasts OK?
The casual conversation about Gal Gadot's breasts between Gal Gadot and Jimmy Kimmel is commented upon using Susan J. Dougla's "The Rise of Enlightened Sexism."

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Reading: Noam Chomsky, What Makes Mainstream Media Mainstream.

Artefact: A banner put up by The New York Times

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The Commodification of Romance - From Diamonds to Chocolate

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The Commodification of Romance - From Diamonds to Chocolate

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Reading - Jhally, S. (1995). Image-based culture: Advertising and popular culture.
Artefact - Cadbury Silk (#HowFarWillYouGoForLove) Ad
[https://www.youtube.com/watch?v=p7WIeItYmRw]

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Title: Diwali Apne Ghar Wali
Reading: Jhally, S. (1995). Image-based culture: Advertising and popular culture.
Artefact:

Signature Global | DiwalI Apne Ghar Wali | https://www.youtube.com/watch?v=ECDzKS08imI

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Title: GoDaddy-Sexy vs Smart
Artefact: GoDaddy Perfect Match
Reading: "The Rise of Enlightened Sexism" by Susan J. Douglas

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CR_1

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Critical Theory: Hegemonic Masculinity in Media Contents by Peter J. Kareithi

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B Sai Sushma_2018IPM027_Critical Response 2

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Reading: Katz, J. (1999). Tough Guise: Violence, Media & the Crisis in Masculinity
Artefact: Gillette (2019). We Believe: The Best Men Can Be  (link)

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Artefact - The Sith from Star Wars
Reading -  Hegemonic Masculinity in Media

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Artefact - Barack Obama : The Biography
Reading - The social power of algorithms

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Artifact: After (A book series by Anna Todd)

Reading: Kareithi, P. (n.d.). Hegemonic masculinity in media contents.

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Reading: Sen, A. (2002). News Watch: In search of a national culture.

Artefact: Why Antitrust Suits Against Facebook Face Hurdles

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Reading: Sut Jhally: What's Wrong with a Little Objectification

Artefact: Audi's ad for second-hand car scheme (link)

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Artifact : Chhalaang
Framework : Bollywood's India - Hindi Cinema as a guide to modern India

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Redefining Mass Hero Hegemonic Masculinity

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Redefining Mass Hero Hegemonic Masculinity

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Artifact: Soorarai Pottru (2020)
Reading: Kareithi, P. (n.d.). Hegemonic masculinity in media contents.

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ML2_ REDEFINING CLASSICAL HEGEMONIC MACULINITY

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Big Other: Surveillance Capitalism and the Prospects of an Information Civilization,  Zuboff and Shoshana

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Reading: Bollywood’s India: Hindi Cinema as a Guide to Modern India

Artefact: Bajirao Mastani, directed by Sanjay Leela Bhansali

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-Title : To Err is Human, To Terminate is Algorithmic
-Reading : The Social Power of Algorithms (Beer D.)
-Artefact : Sundar Pichai apologizes for handling of departure of prominent AI researcher (The Print)

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Title: Stepping into the Shoes of the Korean Oppa - Yet another Burden for the Hegemonic Male

Reading: Hegemonic Masculinity in Media Contents, Peter J. Karethi

Artefact: Heirs (Korean Drama)

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Title: The Fearless Indians

Media Artefact: https://www.youtube.com/watch?v=GKjQ30vqXas

Reading: Weapons of Mass Instruction: Terrorism, Propaganda Film, Politics, and Us: New Media, New Meanings by Sean Huston

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Title: The Social Power of the Social Network -- Doing 'More Together'

Reading: David Beer (2017) The social power of algorithms, Information, Communication & Society, 20:1, 1-13

Artefact: Facebook App. (2020, September 19). Facebook: Jersey [Video file].

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Reading: Hegemonic masculinity in media contents

Artefact: 'Swole Doge vs. Cheems' (meme format)

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Reading: Manufacturing consent
Artifact: Whitehat Jr ad

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Reading: Hegemonic masculinity in media contents

Artefact : How I Met Your Mother, Season 1 Episode 22

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Artefact: F.R.I.E.N.D.S. | Season 9 | Episode 6

Reading: Tough Guise: Violence, Media & the Crisis in Masculinity | Jackson Katz

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Artefact: Mr. Leggs Advertisement (1970)
Reading: Advertising, Gender and Sex: What's Wrong with a Little Objectification? - Sut Jhally (2009)

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2018IPM109
Reading: Features of Hegemonic Masculinity
Artifact: Song "Prince Ali" from Aladdin

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Artefact: QAnon Pages on Facebook.

Reading: David Beer (2017) The social power of algorithms, Information, Communication & Society.

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Artefact: Thappad | Directed by Anubhav Sinha
Reading: Hegemonic Masculinity in Media Contents (P. J. Kareithi)

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Artefact: WildStone Commercial
Reading: Hegemonic Masculinity in Media Contents (P. J. Kareithi)

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Reading: Hegemonic Masculinity in Media Contents

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Rutuja Nagpure | 2018IPM089               Reading: Weapons of Mass Instruction: Terrorism, Propaganda Film, Politics, and Us: New Media, New Meanings. Studies in Popular Culture

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Rutuja Nagpure | 2018IPM089               Reading: Weapons of Mass Instruction: Terrorism, Propaganda Film, Politics, and Us: New Media, New Meanings. Studies in Popular Culture

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Artefact: Thackeray

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Artefact: Paytm ad after demonetization
Reading: Manufacturing Consent in India: Mass Media and the Political Elites.

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Artefact : Carl’s Jr. | Bacon 3-Way Burger “Fantasy”

Reading - Advertising, Gender and Sex: What's Wrong with a Little Objectification?

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Artifact - Axe Dark temptation ad
Reading - Whats wrong with a little objectification

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Artefact: SuitSupply 2010 Shameless ad Campaign
Reading: Hegemonic Masculinity in Media Contents

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Reading: What's wrong with a little objectification?
Media artifact: Wild stone classics ad.

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Artefact: Understanding Hegemonic Masculinity from the Trump vs. Rapinoe Spat (link - https://www.vox.com/identities/2019/7/3/20680073/megan-rapinoe-trump-world-cup-soccer)

Reading: Hegemonic masculinity in media contents.

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Reading:Whats wrong with a Little Objectification?

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Reading:Whats wrong with a Little Objectification?

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AdityaPatra_MLDP2020_cr2

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Artifact :

Student of the Year 2

Framework : Bollywood's India - Hindi Cinema as a guide to modern India

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Artefact: Main Hoon Na
Reading: Hegemonic Masculinity in Media Contents by Peter J. Kareithi

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Reading: Hegemonic Masculanity in Media Contents

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Reading: Kareithi, P. J. (2014). Hegemonic masculinity in media.

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Will The Era of Facebook Finally End? | Yashasvi Grover, 2018IPM121

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Will The Era of Facebook Finally End? | Yashasvi Grover, 2018IPM121

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Associated Reading : Tim Berners Lee's "Long Live the Web"

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Artifact :

Student of the Year 2

Framework : Bollywood's India - Hindi Cinema as a guide to modern India