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Terminal design influences passenger spending

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Terminal design influences passenger spending

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The terminal layout, design and colours have an impact of passengers spending. It is common that passengers have responded positively to great detailed designs in airports. Passengers tend to spend more time, money and socially interact with others when there is a well designed retail environment.

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The airport is known to be a lifestyle airport. With many features the airport can create a  calm relaxed environment. Also  with the big windows and high roofs it individua's to overcome their fear of feeling claustrophobic.

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Inside Singapore Changi Airport's New $1.3 Billion Lifestyle Hub

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Amsterdam is known to be the home to tulips. Therefore to create a sense of place for their passengers in the terminal there is a shop for individuals to purchase tulips. This can change a persons mood or how they feel about their experience at the airport.

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© Image Sichuan Airlines
Sichuan Airlines has officially released the company's seventh-generation flight attendant uniform. The new uniform adopts the classic red and black color scheme, which combines the enthusiasm and calmness of the performance. The interpretation of the classics of the Sichuan Airlines shows the elegance and the beauty of the agility. It is understood that this dress-up is part of the "Panda Routes" program of Sichuan Airlines, which aims to show the international image of the beautiful Sichuan Airlines.
Inspired by the theme color of Sichuan Airlines, Sichuan Airlines Red, the main style is a red seven-point sleeve dress, black belt, shallow collar, red and black "pleat" folds on the chest. The overall line of the red dress is simple and smooth, showing the professional manner of the Chuanhang flight attendants. The erect collar sets off the elegant temperament of the flight attendants; the black lines inject a rational and calm trait into the garment; the "pleats" folds naturally move when walking, conveying the beauty of the agility. Taking into account the professional characteristics of the flight attendant, the sleeves are designed with the slender sleeves and the hem of the skirt is slightly closed, leaving enough activity margin for the flight attendants to carry out service operations in the cabin.

The designer chose the black hat as the accessory, the black is generous and calm, the red is warm and the classic color combination is bright and steady, and it echoes the black belt. The shape of the hat has a soft curvature, which makes the facial lines beautiful and delicate; the golden edge of the cap is buckled on the brim, which illuminates the overall shape with luster and color.

© Image Sichuan Airlines

The uniform jacket is a suit style, with two types of red and black. The hem is warm and soft with a ruffled waist, which highlights the waist curve. The winter coat is a black long wool coat that is warm and comfortable. It is worth mentioning that as an airline famous for its on-board cuisine, Sichuan Airlines has also spent a lot of thoughts on the design of the flight attendant apron, breaking through the traditional apron style, incorporating lively and playful panda shape and pattern design, with great affinity and rich Sichuan.

The men's uniform design is dominated by elegant gentleman style, the shirt is white lapels, red striped style, capable and energetic; suit vest is designed for the slanting waist, a touch of red on the blazer pocket echoes the dress of the female flight attendant.

The design concept of the new uniform is "Movements, Sichuan, between Sichuan and Chongqing". The red is like the hospitality of Sichuanese, and it also represents Sichuan-style spicy food. It is the first of the "Chinese elements and Sichuan taste" brought by Sichuan Airlines.

The designer expresses the professionalism and truthful service of the flight attendants from the inside out through the lines, colors and ornaments of the clothes.

© Image Sichuan Airlines

All along, Sichuan Airlines has a lot of unique thoughts on the design of flight attendants. The early spotted shirts with white lace skirts have been popular in Rongcheng, leading the uniform trend of the window units of all walks of life; the sixth generation uniform "red roses" "With "Sapphire", the waist is decorated with a bow, and since the launch in 2008, it has been highly praised. Not only that, but Sichuan Airlines is also one of the first airlines in the industry to design cheongsam as a flight attendant uniform to showcase Chinese culture to the world.

The airline's uniform renewal period is generally 5-10 years. The evolution of uniforms is the external image display of airlines at different stages of development. In the 30 years since its inception, Sichuan Airlines has owned 135 aircraft of the largest Airbus fleet in China, and more than 270 "Panda routes" have reached Asia, Europe, Oceania and North America, and furthered to "full service, network and internationalization". Transforming and upgrading, paving the way for the "Panda Road" along the "One Belt, One Road" journey. The launch of a new generation of flight attendants and the introduction of the next A350 aircraft means that Sichuan Airlines will start a new voyage with a new attitude.

© Image Sichuan Airlines

© Image Sichuan Airlines

© Image Sichuan Airlines

© Image Sichuan Airlines

© Image Sichuan Airlines

Source: a350.sichuanair.com/news

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Sichuan Airlines new Stylish Uniform Prior To Brand New A350 Arrival -

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© Image Sichuan Airlines Sichuan Airlines has officially released the company's seventh-generation flight attendant uniform. The new uniform adopts the classic red and black color scheme, which combines the enthusiasm and calmness of the performance. The interpretation of the classics of the Sichuan Airlines shows the elegance and the beauty of the agility.

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While the airline industry has evolved past the harsh beauty standards once placed on female flight attendants, the profession still requires employees to dress the part. Though there is no doubt that aircraft safety is the primary (and extremely demanding) job responsibility of a flight attendant, there is also a deeply rooted, historical style element amongst cabin crews, especially when it comes to their uniforms.

For Emirates Airlines, which boasts some of the most sophisticated and luxurious planes in the world, that traditional style element is still highly valued.

We sat down with flight attendants Maria Pedersen and Laura Kellam, two members of the elite, diverse crew (which is made up of people from 130 different countries!) to learn more about the uniform guidelines involved when working 36,000 feet above the ground.

HuffPost Style: Your crew always looks so well put together. How much of your training program is about image? What are some of the rules?

Maria Pedersen: Our service training program is two weeks, but we do have one full day of training on grooming that focuses on image and uniform. It's pretty important to the airline. The red lipstick is pretty signature, in whichever shade suits your skin tone (it also must match the hat). They had a bunch of different Clarins shades for us to try on when we first got our uniforms.

Laura Kellam: There is a list of things we have to wear (like foundation), but we actually get a little manual with all the rules in it. Nails have to be clear, french or the same red as the lipstick and hat. If your hair touches your collar you have to put it up, but there is some flexibility based on texture. We can do a French roll or twist, and we just got braids approved... so bohemian [laughs].

HPS: And what about uniform? Any guidelines there?

LK: Yes, there are a bunch. For example, we're not allowed to wear pieces of the uniform if we're off duty... that would be pretty taboo. You must wear the hat during specific parts of the trip: anytime you're in public, when you're going through the airport and during boarding and landing. They also tell us exactly how to fold the scarf so it is tucked in a certain way.

MP: There are even rules for the hat: it has to be worn two finger widths above your eyebrows. Everything is very specific.

HPS: Wow! That's a lot to keep track of. Do you think having these guidelines sets you apart from other airlines?

MP: Absolutely. I'm pretty proud of the way we look. People are really impressed by it. I think it makes us stand out, look professional and well put together.

LK: It's a very unique uniform. People look at it and automatically know where we're from, which makes me proud.

HPS: So, aside from the rigorous beauty routine, what are some of the more challenging aspects of the job?

LK: The schedule can definitely be a bit challenging sometimes. Sleeping in the afternoon or waking up for a flight at 3:00 AM when it's the middle of the night in Australia, for example, can be tough.

MP: We're not supposed to use sleeping pills or anything to help us sleep, so you kind of just have to figure out what works for you when it comes to getting a good night's rest. You come up with strategies like drinking herbal tea: I have big packets of chamomile in my cabin bag to knock myself out.

HPS: What else do you do to stay refreshed on say, a 13-hour flight?

MP: Hydrating is KEY. I buy a liter of water and force myself to drink it. I use wet towels a lot and a spray that hydrates. Before a flight I put pure argan oil all over my face which is nice because it's not super greasy but also doesn't dry out my skin. I do that before I put on foundation.

HPS: What do you think is the coolest feature on board?

MP: Definitely the shower spas [which are available in first class on the A380 airbus]. They are spacious and stocked with Bvlgari products. Passengers are asked as soon as they get on board when they would like to take a shower. They space it out so that everyone has a good amount of time in there. They also get pajamas to change into after they are done. It's a really luxurious experience.

HPS: OK, be honest. How long does it take you to get ready before a flight?

LK: I usually give myself about an hour and fifteen minutes. I could do it in less time, but I don't like to be rushed. I like to feel fresh and totally ready for work.

To learn more about Emirates Airlines, click here.

This interview has been condensed and edited for clarity.

In her interview with HuffPost, Pederson explains the length of the service training as two weeks: however, the length of the training program in total, which focuses mainly on learning safety procedures and protocol, is 7.5 weeks.

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Emirates Airlines Flight Attendants Reveal Just How Much Goes Into Their In-Flight Look

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While the airline industry has evolved past the harsh beauty standards once placed on female flight attendants, the profession still requires employees to dress the part.

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Each airlines has their own uniform which may have different meanings to each airline. Some airlines may base their uniform of the country the airline originated from, to create a sense of place by showing culture through uniform.

For example Emirates takes pride in their uniform. There are certain guidelines that their flight attendants must follow such as having the right shade of red lipstick or wearing their hats at specific times. Emirates uniform reflects local culture of Dubai, Islam.

Also Sichuan Airline has created a new uniform for their staff. They have now recreated a red and black uniform to portray the beauty and elegance of the airline and the panda route.

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Beijing Daxing International Airport (PKX)

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Beijing Daxing International Airport (PKX)

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PKX is the largest airport in the world with the architectures of the building. the terminals were designed to get passengers security to their bordering gate within 8 minutes.

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Some years ago Copenhagen airport came up with augmented reality which allowed passengers to use their camera to find out what was around them whether it was shops or restaurants. The augmented reality also allowed passengers to get directions to their boarding gate (Copenhagen Airport to launch augmented reality guide, 2011).

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All airports have different designs, each airport uses the design they think will be most effective for their passengers depending on the size of their terminals. With the use of signs it will give passengers easy navigation and a seamless experience.

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Heathrow and Gatwick airlines change terminals

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Heathrow and Gatwick airlines change terminals

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Double-check your departure before flying, says Simon Calder

Airline passengers who are accustomed to turning up at a particular terminal for their flight from London's leading airports face confusion this year and next. Dozens of airlines are set to change terminals - and even airports - as the capital's squeeze on capacity gets ever more intense. One result: easyJet will get its own "fortress" at Gatwick North, mirroring BA's Terminal 5 at Heathrow.

Britain's two busiest airports, Heathrow and Gatwick, have just revealed record-breaking years - jointly topping 111 million passengers. Even without counting Stansted, Luton and London City, that places the capital way ahead of any other city on earth. They have grown from one terminal each to a total of seven - five at Heathrow, two at Gatwick.

Starting in March, Heathrow will see a round of terminal swaps over the summer. On 25 March, Icelandair moves from 1 to 2. A month later, El Al also vacates 1 for 4, and on 27 May TAM shifts from 1 to 3. In addition, Heathrow picks up Vietnam Airlines from Gatwick on 31 March; flights to Hanoi and Ho Chi Minh City will depart from 4.

More changes happen on 30 June - when the oldest surviving Heathrow passenger facility, Terminal 1, closes down. By that stage, British Airways will be the only tenant. Passengers to the four Middle East destinations, Amman, Beirut, Baku and Cairo, get the privilege of flying from BA's flagship Terminal 5. Travellers to Hanover, Luxembourg, Lyon, Marseille and Bilbao, though, go only as far as Terminal 3 - which houses BA's partners in the Oneworld alliance including American Airlines, Cathay Pacific and Qantas.

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1/10 Top 10 destinations for 2015

Passengers on eight key long-haul flights - to Miami, Denver, Phoenix, Las Vegas, Vancouver, Cape Town, Accra and Nairobi - may be dismayed to see that these flights will move from 5 to 3 on 14 October. Terminal 3 was the long-haul base for British Airways in the 1970s and early 1980s, until Terminal 4 opened. Services shifted again to the new £3.4bn Terminal 5 in 2008. But this has proved inadequate for all BA's flights, and Terminal 3 is being upgraded to handle the overspill.

Once the moves are complete Terminal 5 will be home to 82 per cent of BA's destinations.

BA also this week revealed to staff its intention to shift all Gatwick flights from the North Terminal to South - where the airport's railway station is located. The likely timing is November 2016.

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The move will allow easyJet to consolidate all its operations at North Terminal. Gatwick is easyJet's biggest base, but its flights are currently split between both terminals. This causes confusion for passengers, who can turn up at the wrong terminal - or find that their arrival terminal is different from the one they flew out from.

As BA heads south, Virgin Atlantic is moving in the opposite direction and will move its Gatwick operation to the North Terminal - where it will join existing tenants including Emirates, Thomson Airways and Turkish Airlines.

1/1 Heathrow and Gatwick: Terminal confusion at London's airports

Heathrow and Gatwick: Terminal confusion at London's airports

Double-check your departure before flying, says Simon Calder

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Heathrow and Gatwick: Terminal confusion at London's airports

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Double-check your departure before flying, says Simon Calder Airline passengers who are accustomed to turning up at a particular terminal for their flight from London's leading airports face confusion this year and next. Dozens of airlines are set to change terminals - and even airports - as the capital's squeeze on capacity gets ever more intense.

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 Case Study 2 - Airport terminal confusing?

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 Case Study 2 - Airport terminal confusing?

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This article touches on how passengers have previously found many airport terminals confusing. This could result in anxiety levels increasing and the fear of being late to the gate or missing a flight (Fewings, 2001).
Having signs around the terminal can create a sense of safety but also it could reduce the amount of staff working within the terminal resulting in the use of robots.

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Case Study - Statistics of the importance of creating a sense of place 

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Case Study - Statistics of the importance of creating a sense of place 

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INTERNATIONAL. Over 60% of international travellers rank Sense of Place as an important part of their overall airport experience, according to new research.

m1nd-set's Business 1ntelligence Service (B1S) report, which assesses the travel retail experience and shopper journey at over 100 airports around the world, found that airports in the Middle East and Asia offered the most satisfying expressions of the concept.

The Middle East received a 60% overall satisfaction score for Sense of Place, with 27% 'excellent' and 33% 'very good'. Airports in Asia received a 61% satisfaction rating with 21% stating Sense of Place at airports in the region is 'excellent', and 40% 'very good'.

The report noted that travellers were broadly seeking a 'different', 'unique', 'local' and 'authentic' shopping experience. "Travellers are not just seeking a different experience compared to other airports but also with regards to other retail channels," m1nd-set said.

Millennials and low cost carrier flyers are the market segments most satisfied with their experience of Sense of Place at airports, the report found, while women tend to express greater satisfaction than men on this attribute.

"We are increasingly seeing the importance of differentiation in the travel retail sector," said m1nd-set Owner & CEO Peter Mohn. "Passengers want a unique experience at each airport they fly through, both with the overall airport experience and the travel retail offer in particular.

"We see from our research that where passengers are given a unique experience thanks to excellent and innovative localised execution, whether in the airport design, the merchandising and retail layout or the product offering, they have a much stronger emotional connection and attachment to that airport. This positive emotional experience puts them in a state of mind which makes them more prone to shopping and which generates greater customer loyalty."

The latest B1S report is based on over 20,000 face to face interviews at airports on all continents.

The Moodie Davitt Report has championed the concept of Sense of Place since our earliest days, and this is reflected in our regular Sense of Place column in The Moodie Davitt e-Zine, in association with Aer Rianta International (ARI).

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Sense of Place now a key part of the airport experience, says latest m1nd-set report - The Moodie Davitt Report

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INTERNATIONAL. Over 60% of international travellers rank Sense of Place as an important part of their overall airport experience, according to new research. m1nd-set's Business 1ntelligence Service (B1S) report, which assesses the travel retail experience and shopper journey at over 100 airports around the world, found that airports in the Middle East and Asia offered the most satisfying expressions of the concept.

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How does servicescape create a sense of place in the airport terminal? 

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How does servicescape create a sense of place in the airport terminal? 

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Creating a sense of place is to allow passengers to have a memorable experience wherever they go. It also helps to create a link between the local culture in the destination where the airport is. Airports typically have elements within the airport to create a sense of place.

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Case Study - Concerns as a passenger through the terminal

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Case Study - Concerns as a passenger through the terminal

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Through the airport routines from check-in to the boarding gate, many passengers have a sense of anxiety and becoming unorganised. Going through security can cause passengers to stress from the worries of how much liquid they may have packed in their luggage or having to remove items like boots or belts. Below this section of an article titled 'Airports as liminal space' shows passengers thoughts on being on either side of the terminal.
Cited from (Huang, Xiao and Wang, 2018).

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1. Ambient - lighting, sound and temperature
2. Layout - Floorplan and furniture
3.Decor - Signs and symbols

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Many airports try to implement the culture of their country through the airport design mainly through architecture. The outside of the building may have a meaning like Marrakech Airport. The design of the airport mirrors the Islamic culture of the country.

However, inside the terminal the use of bright colours is used to reflect the rich heritage of the country/culture (The Design Solution, 2021)

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Case Study 3 - The effectiveness of a conceptual airport terminal design

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Case Study 3 - The effectiveness of a conceptual airport terminal design

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The article explains why airports terminals are designed the way they are, how airports calculate their busy hour rates and the best terminal designs.

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The Effectiveness of Conceptual Airport Terminal Designs

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Case Study 1- Are robots effective in the aviation industry?  

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Case Study 1- Are robots effective in the aviation industry?  

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Robots are cost effective for airports due to them having fewer employees meaning there will be fewer individuals to pay. Also the work rate will increase alongside being able to work 24/7.
Although robots in the industry take a substantial amount of investment as well as the need to be programmed to help passengers.
However, the use of robots through out airports can cause human fear and anxiety. It can create an uneasy experience and a stressed passenger.

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Are robotic terminals the future of aviation? | airport robots |

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The core elements of wayfaring focus on the visual elements of the airport with the use of interactive technology. There are also airport terminal beacons, commonly created for airport staff and passengers which are used to often update passengers during their experience. This can reduce anxiety levels by helping passengers know that they are on schedule to get to their boarding gate on time.

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What is meant by the airport terminal design? 

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What is meant by the airport terminal design? 

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The airport terminal design is effective to the planning of the airport development. They will have to take into consideration how the design of the terminal will influence operations throughout the airport (Mumayiz, 1989).

The airport terminal design also known as the servicescape needs to create a sense of place for the passengers.

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It is all about how passengers get around the airport up until they reach their boarding gate. Although some airports are now using robots to help their passengers, signposting also plays a role in helping customers find their way around.
An example of this is shown in the video below. Istanbul uses robots in their new airport in order for passengers to be able to find out any details about their flights or get some directions to somewhere in the airport.

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İstanbul Havalimanı Robotundan Size Bir Mesaj Var!