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“Only get rid of Man, and the produce of labor would be our own. Almost overnight we could become rich and free.” p.9

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“Only get rid of Man, and the produce of labor would be our own. Almost overnight we could become rich and free.” p.9

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Old Major is persuading the animals that if they get rid of Jones, then they will become "rich and free" by controlling the farm on their own.

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“These seven commandments would now be inscribed on the wall; they would form an unalterable law by which all the animals on Animal Farm must live for ever after.” p.24

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“These seven commandments would now be inscribed on the wall; they would form an unalterable law by which all the animals on Animal Farm must live for ever after.” p.24

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The pigs are persuading all of the animals to agree with the concept of "Animalism" by making them follow the commandments that they've come up with.

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Old Major giving his speech to the animals:

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Here is Squealer, Napoleon, and Snowball

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Snowball is persuading the animals to believe that all humans are bad and all animals are good.

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Snowball:

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“War is war. The only good human being is a dead one.” p.43

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“War is war. The only good human being is a dead one.” p.43

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Snowball is persuading Boxer and the other animals that killing a human is fair play, there are no consequences when it comes to war. He is also bringing back the point that all humans are bad.

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Boxer after killing a human while Snowball is consolidating him.

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“If comrade Napoleon says it, it must be right.” And from then on he adopted the maxim, “Napoleon is always right,” in addition to his private motto of “I will work harder.”  p.56

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“If comrade Napoleon says it, it must be right.” And from then on he adopted the maxim, “Napoleon is always right,” in addition to his private motto of “I will work harder.”  p.56

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Boxer is persuading the animals to believe that Napoleon is always right and they should listen and do as he says.

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"Comrades," he said quietly, "Do you know who is responsible for this? Do you know the enemy who has come in the night and overthrown our windmill? SNOWBALL!" he suddenly roared in a voice of thunder. "Snowball has done this thing!"  p. 69

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"Comrades," he said quietly, "Do you know who is responsible for this? Do you know the enemy who has come in the night and overthrown our windmill? SNOWBALL!" he suddenly roared in a voice of thunder. "Snowball has done this thing!"  p. 69

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Napoleon is persuading the animals to believe that Snowball was the one that destroyed the windmill without having any real evidence to hold against him.

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Showing the rivalry between Snowball and Napoleon:

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“Now when Squealer described the scene so graphically, it seemed to the animals that they did remember it.”  p. 81

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“Now when Squealer described the scene so graphically, it seemed to the animals that they did remember it.”  p. 81

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Squealer is twisting the memory of the animals and making it seem that Snowball was at the Battle of Cowshed and he was on the opposing side. He says that they have documents for proof for Boxer who doesn’t believe it, but he can’t read so he doesn’t know if the evidence is real.

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Squealer trying to make the animals believe him:

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“Somehow or other, The two last words had slipped out of the animals’ memory. But they sell more of the Commandant had not been violated; for clearly there was good reason for killing the traitors to leave themselves with Snowball.  p. 91

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“Somehow or other, The two last words had slipped out of the animals’ memory. But they sell more of the Commandant had not been violated; for clearly there was good reason for killing the traitors to leave themselves with Snowball.  p. 91

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Squealer is persuading the animals to believe that they had remembered the commandments wrong. Since the animals that can read only know a few letters of the alphabet, he knew that he could get away with changing the rules.

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“It was the most affecting sight I've ever seen!”  said Squealer, lifting his Trotter and wiping away tears.  “I was at his bedside at the very last."  p. 124

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“It was the most affecting sight I've ever seen!”  said Squealer, lifting his Trotter and wiping away tears.  “I was at his bedside at the very last."  p. 124

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Squealer is persuading the animals to believe that he was at the bedside of Boxer at the hospital during his final words when Boxer was really at the slaughterhouse. The pigs took Boxer to the knacker to get money for the farm but they spent it on a bottle of whiskey for themselves, and they did not want the animals to know. They want the animals to respect them and do as they say.

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“Four legs good, two legs better!”  p. 134

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“Four legs good, two legs better!”  p. 134

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The pigs are persuading the animals to believe that now, two legs are better than four. They are completely getting rid of, "four legs good, two legs bad." The pigs are now walking on their hind-legs to show that they are better than the rest.