# data[].attributes.body
Footwear: True Gault
Sandra Gault has taken her experience at Warby Parker and Dollar Shave Club to start a new company focused on making customized high heel shoes for women. This New York-based startup used an iPhone camera app to capture a true size 3D model of women’s feet, allowing for a more natural, custom fit.

# data[].attributes.body
Ad
● Combines low unit costs with
fl exibility to meet customers’
individual requirements
Limit
● Expensive product redesign may be needed to allow key components to be switched to allow variety
● Expensive flexible capital equipment needed

# data[].attributes.body
Mass production is producing large quantities of a standardised product

# data[].attributes.body
Footwear: True Gault
Sandra Gault has taken her experience at Warby Parker and Dollar Shave Club to start a new company focused on making customized high heel shoes for women. This New York-based startup used an iPhone camera app to capture a true size 3D model of women’s feet, allowing for a more natural, custom fit.