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OTT viewership on smart TV in India has doubled in the last one year: Experts –

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OTT viewership on smart TV in India has doubled in the last one year: Experts –

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India is one of the biggest markets globally for content consumption across screens. The pandemic period and lockdowns saw tremendous growth in OTT content consumption and we saw families consuming OTT content together. This has led to the requirement of bigger screens to watch digital content and thus the demand for connected TVs with higher

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‘We Enable Revenue Stream & Create User Experience’: Amitt Sharma, Founder & CEO, Reviews

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‘We Enable Revenue Stream & Create User Experience’: Amitt Sharma, Founder & CEO, Reviews

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VDO.AI is a global innovator in ad technology providing brands offering impactful smart solutions. It was established in 2018 by Amitt Sharma, Founder and CEO along with the Co-Founder Arjit Sachdeva. Amitt Sharma explains the concept, journey,

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VDO.AI is a global innovator in ad technology providing brands offering impactful smart solutions. It was established in 2018 by Amitt Sharma, Founder and CEO along with the Co-Founder Arjit Sachdeva. Amitt Sharma explains the concept, journey, and opportunity to Ashish Sinha of BW Businessworld. Edited Excerpt:
How did the idea of VDO.AI come about? Take us through your journey?
Over the years, we saw that advertisers seemed to worry about creative assistance, lack of creative resources, incomplete insights, and lack of conversations. On the other hand, publishers were under the radar of higher bounce rates and lower revenue throughout the year. The major concern and roadblock for our advertisers and publishers were lack of insights and engagement, and revenue respectively. Being a publisher back in 2017, we realized the importance of leveraging new and innovative technologies to streamline revenue and keep SEO ratings high. That is how VDO.AI came to life. VDO.AI got on a mission to eradicate these pain points to ensure a safe and profitable exchange between both of the parties yet keep the users at the focal point.

How do you do that?
An internet user typically receives almost 500+ ads in a day, out of which more than half are irrelevant. We enable advertisers to programmatically target and reach the right users at the right time, creating a memorable experience for the user and pulling up the sales of the advertiser. As far as the publishers are concerned, we enable not just a revenue stream for them, we also create a user experience that is programmatically served to make website scrolling and engagement smooth and hassle-free. This is done through the powerful and interactive Recirc™ Unit. With VDO.AI, they have accessed the power of video and premium advertisers, enabling them to earn profitable revenue throughout the year and keep their engagement ratio of the website on a constant high.

What is the product differentiation in today's cluttered market?
VDO.AI aims to elevate millions of users through powerful technology. Whether its coding revolutionary products, or keeping clients happy, the company is united by the same mission: to bring global innovation in AdTech. Our solutions deliver the right results for brands by combining creativity, reach and targeting on all devices, enabling top and middle channel branding goals that all brands and agencies need to turn awareness into performance. We empower web publishers to harness the power of video advertising by connecting them to leading advertisers and brands around the world via Native Video Unit, Recirc™ Unit, Story Ads, Mobile Ads, OTT / CTV Advertising, etc., just to name a few.

In what ways is the company driving maximum impact for advertisers and monetization for publishers?
We connect publishers with demand from premium sources: managed service and programmatic. Combined with a stellar user experience, contextual NLP engine, and a premium demand marketplace, our formats hit right on your top-line delivering incremental revenue and pageviews at the same time. This is done via VDO.AI's innovative and relevant products - Native Engaging Unit, Recirc™ Unit, and Stories Unit. For the Advertisers, we forge effective connections by tailoring personalized video experiences to transform brand awareness into a measurable engagement. We partner with top-notch publishers to connect brands with 2.1 billion people around the world. The few VDO.AI products targeted at advertisers are the innovative - 3D Impact Creative Units, Conversational Intelligence in Ads. Our vision is to create for tomorrow.

What are the key business impacts that the company has seen so far?
For the field of advertising, VDO.AI is the technology innovator when it comes to digital video. The company has already reached over 300 million people across the world. The company is a privately owned entity, with an annual turnover of double-digit millions and has been growing at an exponential growth rate of 500 percent year-on-year since inception. It is a fully bootstrapped start-up with more than 3 million dollars invested in building the product and getting the team in place. Currently, the company has over a thousand customers on the publishers' site and works with many leading brands both in Silicon Valley and India, including AirBNB, Uber, NetFlix to name a few. VDO.AI partners with all top media publishers in India and even the international one as well.

Any interesting new trends that you see today?
The pandemic has brought about a dramatic shift in content consumption that has prompted advertisers, publishers, and marketers to focus their ad spend on the CTV industry and hasten its adoption. Globally, there is an 18% decline in linear TV spending and a 14% drop in total video investment, followed by an increase in CTV testing as a platform that has expanded by almost 14%. Publishers, advertisers, and marketers are choosing to invest in ad campaigns in the CTV industry. Digital content consumption is undoubtedly one of those habits, and as people spend more time online, brands need platforms to help them reconnect with their audiences. The company is absorbing the pandemic response and are quickly adopting the progressive trends in digital video content consumption. Thus, while our business model heavily relied on website monetization and creative intelligence, seeing the current trends and developments, we have shifted our focus to OTT/CTV Advertising.

How do you see the future taking shape?
The compounded annual growth rate or CAGR for VDO.AI is expected to exceed 50 percent in the next few years as we expand. The company strives to bring together the best advertisers with qualified publishers to create a thriving ecosystem of high-value video ads. By 2025, VDO.AI aims to become the authoritative global provider of video advertising solutions around the world. The company currently has headquarters in two cities, New Delhi and California, and intends to expand sales offices in all major ad technology centers in the world, including Barcelona and Europe, New York, and New York. US East Coast, Tokyo in Japan, also hope to expand into the Chinese market.

Content Source: 'We Enable Revenue Stream & Create User Experience': Amitt Sharma, Founder & CEO, VDO.AI

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'We Enable Revenue Stream & Create User Experience': Amitt Sharma, Founder & CEO, VDO.AI

# data[].attributes.attachment_link.description
VDO.AI is a global innovator in ad technology providing brands offering impactful smart solutions. It was established in 2018 by Amitt Sharma, Founder and CEO along with the Co-Founder Arjit Sachdeva. Amitt Sharma explains the concept, journey, and opportunity to Ashish Sinha of BW Businessworld. Edited Excerpt: How did the idea of VDO.AI come about?

# data[].attributes.headline
‘We Enable Revenue Stream & Create User Experience’: Amitt Sharma, Founder & CEO, VDO.AI

# data[].attributes.subject
‘We Enable Revenue Stream & Create User Experience’: Amitt Sharma, Founder & CEO, VDO.AI

# data[].attributes.body
VDO.AI is a global innovator in ad technology providing brands offering impactful smart solutions. It was established in 2018 by Amitt Sharma, Founder and CEO along with the Co-Founder Arjit Sachdeva. Amitt Sharma explains the concept, journey, and opportunity to Ashish Sinha of BW Businessworld. Edited Excerpt: How did the idea of VDO.AI come about?…

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OTT viewership on smart TV in India has doubled in the last one year: Experts

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OTT viewership on smart TV in India has doubled in the last one year: Experts

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India is one of the biggest markets globally for content consumption across screens. VDO.AI, informed, “OTT viewership on smart TV in India has doubled in the last one year. The pandemic period and lockdowns saw a tremendous growth in OTT content consumption and we saw families consuming OTT content together.

# data[].attributes.attachment_link.readable_text
India is one of the biggest markets globally for content consumption across screens. The pandemic period and lockdowns saw a tremendous growth in OTT content consumption and we saw families consuming OTT content together. This has led to the requirement of bigger screens to watch digital content and thus the demand for connected TVs with higher specifications and competitive pricing.

According to Counterpoint Research's TV Tracker Service, India's TV shipments grew 46% YoY in Q2 2021. Meanwhile, the smart TV market in India recorded 65% YoY growth in Q2 2021. All the major electronic brands today have smart TV offerings in their portfolio, which are fast replacing non-smart TVs. Brands like Xiaomi, Samsung, Sony and LG are leading the smart TV space.

Today, connected TVs come with preset OTT offerings, along with Internet connectivity, thus providing a one-stop shop for all entertainment requirements.

As per industry reports, TV sales in India currently stand at around 20 million units and is expected to reach over 70 million units by 2025. Some industry experts also expect sales to cross 100 million units by 2025.

Amitt Sharma, Founder & CEO, VDO.AI, informed, "OTT viewership on smart TV in India has doubled in the last one year - from 32 million to 62 million. With economies of scale, rising smart TV sales, rising OTT subscribers and quality content available on demand at the click of a button, viewership will only grow. The cherry on the top is that India has one of the lowest data costs in the world. OTT viewership on smart TV is just about to skyrocket, fasten the seat belt!"

On the other hand, Mike Chen, General Manager, TCL India, remarked that right now the TV market is stagnant. However, Diwali sales are expected to be high to bring offline sales back on track. "Online has seen a good growth of 35% sales as an industry, which shows the positive consumer sentiments. If we are spared the COVID-19 third wave, it will be very beneficial for all the business sectors in the key Diwali season."

According to Nilesh Gupta, Director, Vijay Sales, "There is hardly a cost difference of 15% in the entry sizes and in the bigger screens. Today, most of the manufacturers have only smart TV options. This year, if we do not have any more lockdowns, we can expect a single digit growth in numbers and a double digit growth in value terms."
(Edited and Additional Inputs by Shanta Saikia.)

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OTT viewership on smart TV in India has doubled in the last one year: Experts

# data[].attributes.attachment_link.description
India is one of the biggest markets globally for content consumption across screens. The pandemic period and lockdowns saw a tremendous growth in OTT content consumption and we saw families consuming OTT content together. This has led to the requirement of bigger screens to watch digital content and thus the demand for connected TVs with higher specifications and competitive pricing.

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How Tech Startups Can Use Video Marketing to Catapult Their Brand

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How Tech Startups Can Use Video Marketing to Catapult Their Brand

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VDO.AI brings a shared platform to bring together both advertisers and publishers. The video publishers can generate revenue through video advertisements, whereas the advertisers can enhance engagement by opting for 3D intelligence techniques in advertisements.

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'We Enable Revenue Stream & Create User Experience': Amitt Sharma, Founder & CEO, VDO.AI

# data[].attributes.subject
'We Enable Revenue Stream & Create User Experience': Amitt Sharma, Founder & CEO, VDO.AI

# data[].attributes.body
VDO.AI is a global innovator in ad technology providing brands offering impactful smart solutions. VDO.AI aims to elevate millions of users through powerful technology. Whether its coding revolutionary products, or keeping clients happy, the company is united by the same mission: to bring global innovation in AdTech.

# data[].attributes.attachment_link.readable_text
How did the idea of VDO.AI come about? Take us through your journey?
Over the years, we saw that advertisers seemed to worry about creative assistance, lack of creative resources, incomplete insights, and lack of conversations. On the other hand, publishers were under the radar of higher bounce rates and lower revenue throughout the year. The major concern and roadblock for our advertisers and publishers were lack of insights and engagement, and revenue respectively. Being a publisher back in 2017, we realized the importance of leveraging new and innovative technologies to streamline revenue and keep SEO ratings high. That is how VDO.AI came to life. VDO.AI got on a mission to eradicate these pain points to ensure a safe and profitable exchange between both of the parties yet keep the users at the focal point.

How do you do that?
An internet user typically receives almost 500+ ads in a day, out of which more than half are irrelevant. We enable advertisers to programmatically target and reach the right users at the right time, creating a memorable experience for the user and pulling up the sales of the advertiser. As far as the publishers are concerned, we enable not just a revenue stream for them, we also create a user experience that is programmatically served to make website scrolling and engagement smooth and hassle-free. This is done through the powerful and interactive Recirc™ Unit. With VDO.AI, they have accessed the power of video and premium advertisers, enabling them to earn profitable revenue throughout the year and keep their engagement ratio of the website on a constant high.

What is the product differentiation in today's cluttered market?
VDO.AI aims to elevate millions of users through powerful technology. Whether its coding revolutionary products, or keeping clients happy, the company is united by the same mission: to bring global innovation in AdTech. Our solutions deliver the right results for brands by combining creativity, reach and targeting on all devices, enabling top and middle channel branding goals that all brands and agencies need to turn awareness into performance. We empower web publishers to harness the power of video advertising by connecting them to leading advertisers and brands around the world via Native Video Unit, Recirc™ Unit, Story Ads, Mobile Ads, OTT / CTV Advertising, etc., just to name a few.

In what ways is the company driving maximum impact for advertisers and monetization for publishers?
We connect publishers with demand from premium sources: managed service and programmatic. Combined with a stellar user experience, contextual NLP engine, and a premium demand marketplace, our formats hit right on your top-line delivering incremental revenue and pageviews at the same time. This is done via VDO.AI's innovative and relevant products - Native Engaging Unit, Recirc™ Unit, and Stories Unit. For the Advertisers, we forge effective connections by tailoring personalized video experiences to transform brand awareness into a measurable engagement. We partner with top-notch publishers to connect brands with 2.1 billion people around the world. The few VDO.AI products targeted at advertisers are the innovative - 3D Impact Creative Units, Conversational Intelligence in Ads. Our vision is to create for tomorrow.

What are the key business impacts that the company has seen so far?
For the field of advertising, VDO.AI is the technology innovator when it comes to digital video. The company has already reached over 300 million people across the world. The company is a privately owned entity, with an annual turnover of double-digit millions and has been growing at an exponential growth rate of 500 percent year-on-year since inception. It is a fully bootstrapped start-up with more than 3 million dollars invested in building the product and getting the team in place. Currently, the company has over a thousand customers on the publishers' site and works with many leading brands both in Silicon Valley and India, including AirBNB, Uber, NetFlix to name a few. VDO.AI partners with all top media publishers in India and even the international one as well.

Any interesting new trends that you see today?
The pandemic has brought about a dramatic shift in content consumption that has prompted advertisers, publishers, and marketers to focus their ad spend on the CTV industry and hasten its adoption. Globally, there is an 18% decline in linear TV spending and a 14% drop in total video investment, followed by an increase in CTV testing as a platform that has expanded by almost 14%. Publishers, advertisers, and marketers are choosing to invest in ad campaigns in the CTV industry. Digital content consumption is undoubtedly one of those habits, and as people spend more time online, brands need platforms to help them reconnect with their audiences. The company is absorbing the pandemic response and are quickly adopting the progressive trends in digital video content consumption. Thus, while our business model heavily relied on website monetization and creative intelligence, seeing the current trends and developments, we have shifted our focus to OTT/CTV Advertising.

How do you see the future taking shape?
The compounded annual growth rate or CAGR for VDO.AI is expected to exceed 50 percent in the next few years as we expand. The company strives to bring together the best advertisers with qualified publishers to create a thriving ecosystem of high-value video ads. By 2025, VDO.AI aims to become the authoritative global provider of video advertising solutions around the world. The company currently has headquarters in two cities, New Delhi and California, and intends to expand sales offices in all major ad technology centers in the world, including Barcelona and Europe, New York, and New York. US East Coast, Tokyo in Japan, also hope to expand into the Chinese market.

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'We Enable Revenue Stream & Create User Experience': Amitt Sharma, Founder & CEO, VDO.AI

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VDO.AI is a global innovator in ad technology providing brands offering impactful smart solutions. It was established in 2018 by Amitt Sharma, Founder and CEO along with the Co-Founder Arjit Sachdeva. Amitt Sharma explains the concept, journey, and opportunity to Ashish Sinha of BW Businessworld.

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How Do CTV and OTT Advertising Impact Your Content?

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How Do CTV and OTT Advertising Impact Your Content?

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3D intelligence in video format and opting for CTV and OTT advertising will garner them better reach and revenue. Advertisements running on TV or devices can be live-streamed other than the typical medium offered by the cable providers. CTV advertising includes programmatically bought ads on consoles, computer streaming, mobile streaming, OTT platforms, smart TVs, and gaming devices.

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Connected TV (CTV), popularly known as over-the-top (OTT), uses online streaming as its distribution feature. Advertisements running on TV or devices can be live-streamed other than the typical medium offered by the cable providers. includes programmatically bought ads on consoles, computer streaming, mobile streaming, OTT platforms, smart TVs, and gaming devices.

Unlike cable networks, OTT platforms allow users to choose the type of content they want to interact with. Therefore, content with better quality and innovative ideas take the lead. Since the content cannot be directly fed to people but offered, with the advent of 3D intelligence, a more interactive version of advertising can be accomplished.

Connected TV and OTT ads have different features that traditional advertising lacks. Video ads on these live streaming platforms highly impact the reach and visibility of your ad content. The message can be better amplified with the help of 3D intelligence and offering the audience an immersive experience that they can enjoy. Options like the skip button give the audience a choice to skip the ad whereas, the Call To Action (CTA) button pushes the audience to further engage with the ad and visit the directed website page. Other than that, hyperlinks can be attached to direct the viewer to the desired website page.

Engagement - There has been an evident rise in the number of viewers of CTV and OTT platforms. Streaming your advertisement on these platforms will help you reach a new audience that is not part of the standard cable or satellite services. Determining your target audience helps the advertisers in deciding the distribution medium. CTV and OTT allow you advanced measures for tracking the requirement and reach of your potential audience to target them better. Quality of content, CTA, 3D intelligence, and features like skipping the advertisement option together work in enhancing the audience's overall experience and engagement.

Sales - The future of advertising laced up in digital advances works with data-driven targeting. OTT advertising is a feasible channel for advertisers who don't have the broadcasting budget for traditional mediums and suits the advertisers who are ready to tap into the audience preferring OTT platforms over traditional cable mediums resulting in a positive impact on sales. The answer to lies behind the media mix strategy used for a particular brand. The advertisers under programmatic advertising can choose to pay only for the ads viewed by their target audience. With the use of metrics, one can choose to view the ad specifically to the target audience and rationalize the budget accordingly.

Delivery - Different stages of the marketing funnel utilize CTC and OTT advertising as and when suited to them. At the awareness stage, OTT and CTV's reach helps in establishing the identity of the brand in the market. Once the audience has been made aware of the brand, emphasis is put on the purchase stage. How your brand is perceived by the people directly impacts the engagement and sale statistics. Involvement in quality promotion has become as important as delivering a quality product. At the Zeroth moment of truth interaction level, the consumer has not interacted with your product or service personally but just the content you have used to promote it. CTV advertising gives your brand higher engagement prospects and better sales and delivery potential.

Performance Tracking Metrics - The most important advantage that CTV advertising has over traditional advertising is on-time performance tracking. In traditional advertising, the performance analysis comes at a stage where the scope for improvements and changes left are very thin. Whereas in CTV advertising, metrics like cost-per completed view, completion rate, bounce rate, etc. can be analyzed immediately, and changes can be made according to the observations made. Performance tracking also helps the advertisers in optimizing their budget through investing more effort and money in ad content that is more relevant for the target audience and can set better connect with them.

Video Publishers and advertisers in this digital era need to keep a dynamic approach and keep their operations updated with the technological advances coming up in the market. 3D intelligence in video format and opting for CTV and OTT advertising will garner them better reach and revenue.

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How Do CTV and OTT Advertising Impact Your Content?

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Connected TV (CTV), popularly known as over-the-top (OTT), uses online streaming as its distribution feature. Advertisements running on TV or devices can be live-streamed other than the typical medium offered by the cable providers. includes programmatically bought ads on consoles, computer streaming, mobile streaming, OTT platforms, smart TVs, and gaming devices.

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3D Video Intelligence: A Boon for Marketing Products

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3D Video Intelligence: A Boon for Marketing Products

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The advent of 3D video intelligence has brought the evolution to offer an immersive experience to the audience. 3D intelligence is serving as a boon for marketing products. Video Publishers leverage their content and enjoy the monetary benefits through advertisements. As a video publisher and advertiser, 3D intelligence can help you stay ahead of the competition and generate engagement and revenue.

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The attention span of people is now that of a goldfish. If your videos don't have something exciting to offer, the probability of the audience interacting with them gets highly affected. The advent of 3D video intelligence has brought the evolution to offer an immersive experience to the audience. From brand promotion videos to primarily content videos, people have the power to choose if they want to engage with it or not.

Advertisers need to make sure their content is not nudging the audience and inciting the perception of irritation towards the brands. For this reason, they pay extra attention to making relevant quality content and use advanced technologies such as 3D intelligence. The publishers of the content on the same hand can generate revenue through these video ads. Marketing professionals have realized the power dynamic has shifted towards the audience. Successful content is curated keeping the needs of the target audience in mind.

What Makes 3D Videos Great?

3D intelligence can be defined as software-created animation that enables the creators to create and manipulate shapes and models using texts designed with multidimensional animation effects. 2D animation gives a flattering look where content takes priority whereas, 3D animation has more flexibility and a dynamic approach.

The marketing world is known for its ability to adapt efficiently to growing trends. Among the four P's of marketing (Product, Price, Placement, and Promotion), Promotion comes across as the game changer of your product's fate. How you introduce your service or product in the market and what marketing tools you choose to promote them determine the growth rate of your business.Video Publisherscan leverage their content and enjoy the monetary benefits through advertisements. Optimization of your video content will result in decreased bounce rate and attract more advertisers depending on the reach and quality of your video. VDO.AI attains to both advertisers and publishers by bringing them together and serving their purpose of displaying their content and generating revenue.

Benefits Of 3D Video Intelligence

Amplifying The Message - 3D intelligence works as a tool for breaking the fourth wall. Earlier the print medium used to rule the advertising industry. Billboards and hoarding were among the most successful ways of conveying your message with grandiose and style. Today the times have changed, we are getting exposed to digital format content 24×7. Its feasibility and accessibility had encouraged heavy participation. People get constantly flooded with content. To get your message stuck in their mind, you need something unique that can aggravate your credibility and pull people to enjoy and share your message.

Enhanced Quality - Quality is the initial point of establishing a unique identity for your brand. In a market crowded with homogeneous products and services under specific industries, the need to make your product or service stand out becomes immensely important. 3D video intelligence works towards enhancing not only the quality of your product but also the user experience. Scan brochure at the restaurant is a great example of including augmented branding. Similarly, Video Publishers giving the extra edge to the video content by indulging in 3D intelligence is a great tool to carve your brand's impression. 3D Intelligence Video is the need of the hour.

Creative Freedom - With innovation comes new stories and ideas. The field of creativity needs an environment that allows them the freedom to explore new techniques and think out of the box. The use of 3D intelligence has been limited to large-scale productions and the cinematic universe. Now that digital medium is overpowering in the marketing industry and platforms like CTV advertisingare accessible, dynamic video content is being created. Along with the advertisers, the publishers also benefit from 3D advertising, as they generate revenue through the ads.

Conclusion

3D intelligence is serving as a boon for marketing products. The primary focus of marketing professionals is to be able to convey the message. With the amount of competition and the homogeneous nature of products and services, there is a high possibility that your message is somewhat similar to your competitor's. But what makes the difference is how you choose to present that message. As a video publisher and advertiser, 3D intelligence can help you stay ahead of the competition and generate engagement and revenue.

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3D Video Intelligence: A Boon for Marketing Products - TheOmniBuzz

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The attention span of people is now that of a goldfish. If your videos don't have something exciting to offer, the probability of the audience interacting with them gets highly affected. The advent of 3D video intelligence has brought the evolution to offer an immersive experience to the audience.