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TikTok accounts such as ‘Simplefood4you’ tend to be very accessible and easy to follow as short, enjoyable  videos can be posted throughout.

This account is very popular with 1.6 million followers, indicating that people are influenced by her food-related ideas/recipes.

Such accounts like these are very creative and intend to have fun recipe ideas, and furthermore resulting in active engagement of such food recipe ideas.

Although no nutritional claims are mentioned in this account, people should still be aware of the nutritional value of foods they are influenced by to consume.

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The song ‘Birthday’ by the music artist Ann-Marie, includes lyrics in her song that may influence her fans to follow her actions mentioned in her song.

Such lyrics include: ‘It’s my Birthday, I’ma do what I like, I’ma eat what I like’.

The positive message Ann-Marie is highlighting is indicating and influencing others that it is okay to eat what you like whilst celebrating things that have an importance to you in your life.

It influences others that you don’t always have to follow restrictive diets etc., that sometimes you can let loose.

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Companies are advertising products e.g. ‘Doritos’, through the use of well-known movies such as the movie ‘Ted’.

This product placement is cleverly designed to grab the attention of its audience, influencing them to want the food product being advertised.

This media mainly benefits the product company, creating an increase in sales as it is capturing the Teddy as a way to invite ‘Doritos’ into your routine whilst watching such films.

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An increase in Instagram accounts created by famous celebrities have become poplar in recent years.

An example of such includes Zara Mcdermott, a celebrity who was a contestant in the X-Factor 2020, and on Love Island 2018.

Such accounts are nutritionally based, providing its viewers with a variety of posts all in relation to food and human health.

However, such accounts are not always supported by scientific based evidence, along with registered nutritionists or dietitians, making it an unreliable source of information.

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This Podcast hosted by a health professional, Dr.Crionna Tobin, provides  a good understanding of food myths that we may be influenced by from other unreliable sources of media.

A major benefit to its targeted audience with this type of media is that the information being provided has been based of scientific evidence, unlike other sources of media e.g. a random Instagram post.

Dr.Crionna Tobin has provided her targeted audience with facts that she believes will help others build a better relationship with food, and to benefit the overall health of others.

Overall, this source of media is beneficial as it is a light, simple and short source of media, something you could listen to whilst walking to work etc.

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Heinz Beanz packages its well-known product in a clever way that will attract the attention of customers, influencing an increase in sales.

The company highlights the product was established in1869, which highlights its loyal customers throughout the years, influencing customers to believe it as an unquestionable product.

Its also advertised with beneficial terms e.g. ‘1 of your 5 a day’. However, the nutritional label on the side highlights with the traffic labelling system that there is a high content of salt at 2.4g per can if consumed.

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Kim Kardashian, a well-known celebrity is using her social media account to target her followers with a very misleading advertisement about appetite-suppressant lollipops.

She is normalizing the use of these lollipops as an acceptable and healthy way to achieve weight-loss rather than other healthy alternatives e.g. a healthy balanced diet.

There is no evidence  of any scientific based research behind this post, making this post questionable.

This post doesn’t mention the celebrities personal trainer, the diet she follows, her daily life-style routine, all making it very misleading to her targeted audience of young followers.

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Innocent Smoothies use specific packaging techniques that are aesthetically pleasing to the eye, grabbing the attention of its targeted consumers, described as ‘just for kids’.

A game is highlighted on the back of the smoothies packaging, further grabbing the attention of a young child, increasing the chances of persuasive buying.

Buzz words used such as ‘perfect’ and ‘innocent’ creates a more appealing message towards the product, influencing an increase in  product sales.

However, these smoothies are not so ‘innocent’ after all. One smoothie contains an alarming amount of sugar with 17g per 150mL, making it a less healthy lunchbox idea.

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Red Bull cleverly markets its drink through the use of social media (Facebook), to attract the attention of its targeted young population.

By using the term ‘red bull gives you wiings’ indicates that this drink is an acceptable form of energy to consume.

However, this indication is ignoring the risks involved in relation to our health if we consume this drink as a regular part of our daily lifestyles.

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Companies are targeting and influencing food choices through the use of subtle and clever advertisements.

Such advertisements like this Activia ad are being  shown whilst relaxing and watching tv in the comfort of their own homes or elsewhere, making it easier to target& influence such consumers.

The benefits of consuming this product in our daily lifestyles is clearly highlighted through the use of capital letters ‘GUT HEALTH’, attracting the targeted consumers attention.

Further nutritional benefits are identified underneath at the bottom of the screen , influencing consumers to purchase this food product even more.