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https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=10d3672e-a2c8-4364-b1e3-af1f00f073d6

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1. Is there anything that you think the ALS Association could have improved upon with their response? If so, what?

2. Do you think the ALS Association should have been more active on social media rather than traditional news media, given that's where the challenge started?

3. What do you think about people deeming the Ice Bucket Challenge 'slacktivism'? Is there a way to have a viral social media challenge that isn't a form of 'slacktivism'?

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1. How could Chevrolet have better prepared Rikk Wilde for the MVP presentation?
2. Do you think that Chevrolet's tone/voice was beneficial or harmful in their communication tactics?
3. If you were looking for a car in 2015, would this incident push you into buying a Chevrolet Colorado or deter you?

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Discussion Questions:
1. Social media was not an organizational tactic used in either case. If it were, would the positive media coverage have stayed the same?
2. The media kits were filled with various resources (fact sheets, videos, and photos). Did they have too much information? Or is it important to provide as much information as possible?
3. Cleveland Clinic offered access to its doctors, nurses, staff, and medical facilities to National Geographic. In the medical profession, are there risks of giving a program this much freedom?

https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=160056b0-049b-4c3c-a592-af22000af1ea

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@AmyOzols I agree with you that Chevrolet should have better prepared their employee given the circumstances at hand. If they briefly went over important talking points for the presentation so the Colorado would be highlighted and its technological features would be well articulated. Great point!

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@RyanSullivan Chevrolet was blamed for the presentation because Wilde was their employee, they granted him permission to present the MVP award, and due to their partnership with the MLB they were in charge of the MVP award and gift (a vehicle of their choosing that was promoted that given year). I agree that in most cases a humorous tone is not also beneficial as it can come off as not taking the situation seriously. It seemed to work here because no one was injured or physically or mentally harmed in this crisis, but it was more of a presentation failure. Thanks for noting that it would not have affected your decision to purchase a vehicle or not!

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@VictoriaKatashev I agree with your statement in regards to the first question. We all would get a little flustered in front of our heroes, even more so when they have just won the World Series and you are presenting an award. They should have better prepared him for the presentation given the circumstance and the amount of viewers.

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@GraceRichardson I agree with you that Wilde seemed thrown off during the presentation. I like your suggestion that Chevrolet should have given him general facts and key points to highlight in order to guarantee that the Colorado What would you have said to Wilde if your job was to prepare him for the presentation?

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@AlyssaRaimondi Very insightful of you to suggest that Chevrolet should have rehearsed with Wilde prior to his presentation. Chevrolet is blamed for the incident because it was their employee and their partnership with the MLB allowed them to present the MVP award after the World Series. What do you think would have happened if their tone was not well received? How would that have reflected in terms of sales?

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Hi Madison! Great job on your presentation. I think that Chevrolet could have done a briefing with Rikk beforehand to better prepare him for his presentation. I have learned in my PR internship that a briefing book is essential for spokespeople or company employees before an interview to provide them with all the necessary information on important topics. If Chevrolet had worked with Rikk to better prepare him to discuss the car, this would have gone a lot better. While it could have just been nerves that led to him stumbling over his words, had he been more prepared it could have made him less nervous.

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Hi Madison! Great job on your presentation. I think that Chevrolet could have done a briefing with Rikk beforehand to better prepare him for his presentation. I have learned in my PR internship that a briefing book is essential for spokespeople or company employees before an interview to provide them with all the necessary information on important topics. If Chevrolet had worked with Rikk to better prepare him to discuss the car, this would have gone a lot better. While it could have just been nerves that led to him stumbling over his words, had he been more prepared it could have made him less nervous.

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I do think that ALS should have been more active on social media regarding the challenge. While they were active in sending out press and news releases, and also participating in interviews, those outlets may have less interaction than a social media post would have been. A lot of younger people participated in this challenge and unless they were avid news readers, there was a lot chance that they would actually see anything released by ALS.

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Great presentation! Chevrolet could have made sure Rikk Wilde knew what he was talking about by having him practice what he was gonna say multiple times. They could have made sure he was professional about what he was saying.

I think that Chevrolet’s tone/voice was beneficial in their communication tactics because it made them look more personable and show that they can bounce back from something rather than become embarrassed about the situation. They made it look more positive than negative which I think is risky, but in the end very beneficial for the brand. If I were looking for a car in 2015, I believe this incident would push me into buying a Chevrolet Colorado rather than deter me.

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Something very familiar! I think the ALS Association should have been more active or involved in their responses. I feel as though they were receiving attention that they were not necessarily working for. I think they definitely should have been more active on social media as that is where the people that were giving the organization attention were on there. How are they to reach the audience they desire without being active on the media in which those people use the most. I believe slacktivism can be brought up around many things that happen on social media nowadays. While I agree that it is fair for people to deem the Ice Bucket Challenge ‘slacktivism’, people or brands in general get famous for absolutely no reason and they do not even do anything.

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Hi London, great analysis! Unfortunately, I do not think the positive media coverage would have stayed the same if social media was an organizational tactic. People on social media are very critical and overanalyze every situation. The possibilities of what can happen on social media seem endless. I believe it is important to include as much information as possible to ensure that something isn’t misinterpreted or misunderstood in general. Yes, I feel as though publicizing things in the medical field could somehow break the confidentiality barrier that is put into place in this field.

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Hello Madison

Regarding the first query, I believe if Chevrolet may have even prepped Rikk Wilde more thoroughly before the briefing, there would have been a very different outcome. Chevy ought to have had Wilde prepare his speech with the PR staff. Chevrolet might have chosen a different speaker if Wilde felt uncomfortable appearing in front of an audience. Chevy is not actually at fault.

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Hello Madison

Regarding the first query, I believe if Chevrolet may have even prepped Rikk Wilde more thoroughly before the briefing, there would have been a very different outcome. Chevy ought to have had Wilde prepare his speech with the PR staff. Chevrolet might have chosen a different speaker if Wilde felt uncomfortable appearing in front of an audience. Chevy is not actually at fault.

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Hello Abigail!

I don't believe the ALS Association could have responded any better, and I consider what they accomplished to excellent. I just think they would have benefitted from using  social media more frequently. They could have had a great chance to promote and sell business at this time. However, I believe they lost out on the possibility to expand their social media following by sticking with conventional news sources.

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Hello London,

A highly instructive talk and a fascinating case study. I think implementing social media as a strategy in this case would surely lead to concerns. Given that they still wouldn't have regulated social media, I doubt that the media exposure might have remained the same and likely turned bad in some way.

Social media may have turned the situation into an unrestricted situation with a lack of control over what was ultimately shared. Additionally, given all of their communication methods, it wouldn't appear as sophisticated.

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Hi abigail, great presentation. in terms of the ALS associati9on improving their response i feel it wasnt obligated for them as their response were grateful, while also impactful. in terms of the second quesiton it kind of pertains to my first answer as any response is a good response, but the fondation seems to have their hands full with developing life saving medicines, so its hard to expect them to put resources towards a social media marketing team, versus just having a figure head represent the company. great work!