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Initially, I had chosen to look into my 4 main genre's of music that I listen to on a daily basis, and those consisted of: hip-hop/rap, pop, edm/dance, and r&b. I also chose to add in another genre that I enjoy, which is K-pop.

When I was ruling out the genre's, I decided K-pop would automatically go first, as it's difficult to lip sync to the Korean words, and hence I decided to not look into K-pop songs. Thereafter, I ruled out hip-hop/rap, as there were more implications regarding profanities and frequent inappropriate wordings within lots of songs, and I wanted to keep it clean and uncensored.

This left me with 3 choices, and I decided that pop would be best, as its fast beats and lively music would be better to showcase my creativity but also provide greater flexibility within editing and so forth.

For my music video, I've decided to explore the pop genre of music, as it's more upbeat and much more lively, compared to other genre's. Pop music videos also tend to be more performance-based, and therefore, greater flexibility with cutting and editing to the usually fast tempos/beats.

In terms of influences/intertextual references, I've compiled a list of iconic or popular music videos that do have intertextual references, as well as creative/dynamic use of film language.

Some of the music videos are:
- Hotline Bling -- this music video has contrasts with lighting, and although Drake is not doing as much in terms of the performance, the background helps to exemplify the performance to greater lengths.
- Take On Me -- the creativity throughout the music video is beautifully shown, through the animated comic-like strip, which also happens to reflect the lyrics.
- Look What You Made Me Do -- the amount of intertextual references to both Taylor Swift's discography, as well as other artists are iconic and creative. Her own references directly link to the actual meaning of the whole song.

I have yet to choose a particular song within the genre, but I've compiled a list of songs that I could choose from.
Some of these songs are: Friends by JB, Don't Matter To Me by Drake, Lost in Japan by Shawn Mendes, Again by Noah Cyrus, etc.

In terms of references I would like to include in my music video is mainly from film, TV. I have yet to choose what movies or tv shows.

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For my initial ideas, I decided to explore the main genre's of music that I listen to: pop, rap, dance/electronic and r&b, as well as some of my favourite artists.

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For my initial ideas, I decided to explore the main genre's of music that I listen to: pop, rap, dance/electronic and r&b, as well as some of my favourite artists.

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The artists, have iconic and quite well-known music videos, within their respective genre's. BTS' music features dances, and close-ups of each member, with the cuts/edits often matching that of the beat.

Although BTS is known to match their music videos to that of their deeper meanings within their lyrics, one of their most iconic music videos, Boy With Luv (2019), featured several intertextual references to their music discography.

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BTS (방탄소년단) '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV

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In their Boy With Luv (2019) music video, shortly towards the end of the song, lights illuminate all their albums in their discography. This matches with their lyrics of, "When I realised that, I vow to myself. With the wings of Icarus you gave me, let me fly. Not toward the sun, but toward you, let me fly."

Their discography is shown as BTS are realising them and their fans, ARMY, are one, and thus, they are the reason they are on the stage, they owe their music career to their fans. They're pledging that they're not discarding ARMYs freedom and fame they gave to BTS, and they owe it all to love.

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The artists, have iconic and quite well-known music videos, within their respective genre's. The Weeknd's videos are typically known to have intertextual references/inspiration from films, as well as music samples.

His most recent music video for Out of Time (2022), was a direct link to the film, Lost in Translation (2003).

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The Weeknd - Out of Time (Official Video)

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The artists, have iconic and quite well-known music videos, within their respective genre's. Khalid's music videos often matches to that of the lyrics, as well as the beat itself.

This was evident in one of his better known music videos, for Better (2018), which featured iconography of his genre, in which he's atop a car, whilst other cars slowly drift around his. This automatically matches with the genre of rhythm and blues, which often have slow-paced tempos.

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The next song was Hotline Bling, by Drake (2015) as the contrast with lighting and play on colours was something that I thought was quite creative and rather ingenious. Although the MV is simple and minimalistic, with not much action happening, the way in which the background and lighting changes reflect that of the beat (but not the lyrics).

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Another song was Look What You Made Me Do, by Taylor Swift (2017), purely due to the sheer amount of intertextual references within the song.

Despite the large amount of intertextual references, the MV directly reflects the lyrics, as well as the beat of the song.

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Songs from the pop genre that I've chosen

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Songs from the pop genre that I've chosen

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Generally, I've chosen songs which are more upbeat, and lively. Majority of songs which tend to be upbeat, require performances for their music videos.

By having more performance-based/lively songs, it'll provide greater flexibility when creating the music video, as I may be able to cut quite often with the fast-tempo.

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In this music video for, California Gurls (2013), Katy Perry is portrayed as the 'ideal woman' for Californian people. The lyrics which explore the sexualisation and fetishisation (essentially voyeurism) of 'typical women' in California are reflected within the music video. The iconography of pop music videos are usually bright and colourful, which is shown in the video.

The video takes references from Alice in Wonderland and Charlie and the Chocolate Factory. Despite the references, there's no typical narrative to this music video, but the lyrics do match the music video, except it's portrayed as a 'dream' sort of surreal state.

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Katy Perry - California Gurls (Official Music Video) ft. Snoop Dogg

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The music video for Take On Me (2012), was beautifully crafted, as it features a comic book/comic strip, which are animated through the drawings. The music video essentially blurs the line between reality and fiction, and match the lyrics of being gone.

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a ha - Take On Me (Official Video Music) 4K Remastered

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Initially, I had decided to explore the Kpop genre for my music videos, but due to implications with singing the lyrics (for the performance) it proved difficult, and therefore I decided to keep to 4 genre’s: Pop, R&B, dance/electronic and hip-hop/rap.

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Don’t Matter To Me (with Michael Jackson)

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Don’t Matter To Me (with Michael Jackson)

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For the digipack (album/cd), I’ve taken inspiration from the pop genre of artists, such as Drake, Taylor Swift’s iconic 1989 album cover (polaroid with caption), Nicki Minaj’s Pinkprint cover (fingerprint), Kendrick Lamar’s To Pimp A Butterfly, etc.

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One MV that I found interesting was the ‘Burger King Bathroom’, by an indie/pop singer. The MV is shown quite creatively, and shown through various ways — VHS camera, and the fisheye angle (wide lens), which all create an ‘aesthetic’ look to the MV, as well as fit in with the particular genre.

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For my inspiration, I decided to look at iconic music videos, which are well-known.

The first was Old Town Road, by Lil Nas X (2019). The MV features a typical ‘wild west’ setting, as well as the music video credits in the beginning of the video. The video opens with a film-like setting, where the setting is revealed.

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Lil Nas X - Old Town Road (Official Movie) ft. Billy Ray Cyrus

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This song is a remix version of the original song. The songs bpm is 107, and is therefore another fast tempo-track.

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In terms of this song, its bpm is 109bpm, and is a relatively fast track. (OUT OF DATE SONG 2016)

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After reviewing music, I’ve decided to keep 3 genre’s: Pop, R&B, and dance/electronic, as the hip-hop genre has many issues due to the frequency of profanities.

For my 3 genre’s, I’ve managed to choose some artists from each genre:

1. R&B: Khalid

2. Dance/electronic:

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(OUT OF DATE SONG 2015)

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Melanie Martinez - Pity Party (Official Music Video)

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https://youtu.be/nntGTK2Fhb0

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Ariana Grande - thank u, next (Official Video)