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The internationalization model that we are going to use is indirect, we are going to look for a stable and long-term relationship to replenish supplies and we will look for trading companies

Through the trading companies we will analyze the market that we have which are the people who consume meat in India, most of them are people of legal age and we will reach an agreement with our suppliers so that they give us the best product through a contract.

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For example, for our case of the “El Rey de la Arrachera” which is a restaurant specialized on the skirt steak, trying to enter into the international market in India would completely be a risk because as they practice Hinduism, and believe in ahimsa, which is a sanskrit term that refers to a philosophical concept that advocates non-violence and respect for life, including animals, that’s why the company should analyze how to control the process of getting into the market.

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Mainly we could use the strategie of degree of risk aversion of the management team, because this strategy talks about how it is very important and necessary for the management team to define the different variables of control and risk, in a way that the company can enter into a new international market.

Also we could use the strategie of type of product to market, since India trades buffalo meat, they have a relation with the cow and bull meat, and this strategie talks about the relation that the consumer or buyer to whom it is offered has with the product commercialized and with its distribution chain.

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¿the consumer's buying habit is rationally or emotionally motivated?

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¿the consumer's buying habit is rationally or emotionally motivated?

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We know that eating is a physiological need, so as far as the decision of consumption depends on your daily diet or in the case of India the beliefs that you have so in this case could be made both as rational as the emotional, but if we go to the point of the diet would be rational.

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Despite believing in ahimsa, Hindus have different religions in their country so part of their population has different customs and 20.2% of their population in India are not vegetarian so the product could impact this sector.

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India is a market with over 1 281 million consumers approximately (July 2017 est., The World Factbook CIA), second most populous in the world, where the majority are young; 41.08% are between 25 and 54 years of age and 27.34%, between 0 and 14 years.

The target market segment for the service would be the 20.2% of the population that are not vegetarians.

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- It is a market which has not allowed foreign investment to enter, but since 2016 has given flexibility to the entry of foreign industries into the country.

- India is a country with a large population

- The only way to have a presence in India is through wholesale importers who supply supermarkets and other stores.

- In India, most of the retail sector is dominated by small, owner-operated stores. The organized retail sector (which includes supermarkets and stores) accounts for 6-8%.

- It should be noted that the regulation of domestic distribution in India is the responsibility of the individual states, which prevents the development of a uniform and unified market, and this also explains the abundance of intermediaries and local distribution networks.

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A country where cows are sacred is exporting a record amount of red meat, according to the U.S. Department of Agriculture (USDA).

India was the world's largest beef exporter last year, widening its lead over more established suppliers such as Brazil and Australia. This is because India exports large quantities of meat from water buffalo, a member of the bovine family classified as beef by the USDA. The buffalo trade has grown rapidly and today earns India more dollars than the export of basmati rice.

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Retail distribution in India accounts for more than 10% of GDP and around 8% of employment, and is characterized by being a highly fragmented sector and by the clear predominance of traditional distribution (kiranas), small outlets that account for 92% of the market, over organized distribution (supermarkets), which account for only 8%.