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Notes:
- Pizza hut staff
the need: Meaning, proud, looking after each other
- Due to the political unrest the staff feel insecure about their job security.
- One of our solutions is to provide a healthy working environment and make sure that we have secure work place and that their jobs are safe for pizza hut Myanmar
- beyond earning a salary
- How to affirm their decision to work at Pizza Hut

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We believe that
Busy employees from MNCs who tend to procrastinate on getting their common illnesses diagnosed, and getting the right medication to avoid interruption to their daily activities

Who have the problem of
accessibility to quick & convenient common illness diagnosis and medicine prescription

Will want our solution
A wellness plan which allows employees to obtain diagnosis and medications for common illnesses at local pharmacies

Because it offers them
An easy and convenient way to access professional diagnosis and medication to prevent and resolve common illnesses, while going about their usual day-to-day activities

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We believe that

High-value OTAs also need to feel valued and rewarded

Who have the problem of

not being given the VVIP experience in their business relationship with MO

Will want our solution,

an exclusive, luxurious partner experience

Because it offers them

a first-hand, memorable experience in MO luxury properties and access to a vault of premium assets. As “you cannot pour from an empty cup”, OTAs are better equipped emotionally and functionally bettersell more than other agents. A virtuous cycle.

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We believe that

JASG's Passenger Services team

who have the problem of

Manual data extraction, calculation and inputting in order to submit Air Passenger Departure Tax info to relevant authorities

will want our solution,

A digital platform which automatically extracts & decodes the required passenger data ready for immediate submission

because it offers them
A reduction in their daily task hours & elimination of a very tedious task

prototype
Screen capture of platform mock-up

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We believe that

our young digitally-savvy, (lazy) customers need uninterrupted, easy to use, access to our products

Who have the problem of

potential channel disruption that will force them to consider other options for food delivery

Will want our solution,

a user and mobile-friendly ordering platform

Because it offers them
an intuitive UX that removes any friction between their desire and action.

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We believe that

Protective and discerning parents who curate experiences and memories for their kids

Who have the problem of

access to easy, tasty food while their kids are at play   at mall playgrounds

Will want our solution,

a on-premise pizza kiosk that serves hot pizza by the slice

Because it offers them

good, hot food without having to leave their kids unattended and (possibly) discounts for a proper sit-down meal experience with their child after playtime at the PIzza Hut store within the mall.

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We believe that

individuals who choose to work from home

Who have the problem of

having no time or inclination to cook small meals for themselves as they find it either tedious, impractical or monotonous

Will want our solution,

a good-for-one person western food delivery

Because it offers them

a wide and accessible selection of novel american street food delivered straight to their homes when they want it

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We believe that

the investment committee needs the confidence to decide on new store locations

Who have the problem of

not being able to access hard strategic and supporting evidence and oftentimes rely on gut feel and hunches instead

Will want our solution,

a dynamic business intelligence dashboard (or playbook ?)  that allows them to make data-informed decisions

Because it offers them

real-time metrics, analysis and insights generated by a geographic tool (GIS)

# data[].attributes.body
We believe that

Uncompromising mass-affluent car owners who live full and fast lifestyles

Who have the problem of

their lives being disrupted by significant waiting periods for their new cars  (unforeseen car maintenance, road mishaps and)

Will want our solution,

an on-demand car leasing service that allows them uninterrupted mobility

Because it offers them

a personalised, customised experience that secures an immediate temporary replacement for those unfortunate and inconvenient moments when they find themselves “in between cars.”

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We believe that

Practical and price-sensitive new car buyers deserve to have peace of mind as they enjoy savings on their after sales services

Who have the problem of

being unaware of the PPP’s benefits as these are not communicated at key points in the customer’s journey.

Will want our solution,

physical in-car reminders that highlight the discounts and benefits of signing up for the PPP

Because it offers them

sufficient and timely  information about the early bird offers and other value-added benefits of the PPP

Meanwhile, with the same targeted customers, they will also have another problem of an expensive one-off payment, will want our solution of an instalment plan with a free interest charge, because it offers them a hassle-free payment method free of extra charge.

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We believe that

TIme-stressed FDI office workers and international schools students/staff

Who have the problem of

waiting for more than 20 minutes for a high priced office staff lunch

Will want our solution,

a pre-ordering service for quick, delicious and affordable lunch meals.  Also available for walk-ins.

Because it offers them

more freedom during their lunch break to enjoy an almost no-wait meal that’s just right in size and price

# data[].attributes.body
We believe that customers who are about to get their cars delivered to them

who have the problem of

needing a car but don't have one to get around town, as they rely on their vehicles for their daily commute and live in relatively inaccessible areas

will want our solution,

short-term rental offerings on pre-owned cars

because it offers them
uncompromised convenience amid their busy schedules

# data[].attributes.body
We believe that

our customers who haven’t purchased PPP yet, especially with those entry models

who have the problem of

lack of communication from salesmen upon car purchase / service advisor in customers' first maintenance check about the early bird discount

will want our solution,

an in-car PPP promotion tag with product benefits and pricing (together showing some early bird discount) in the car delivery

because it offers them
sufficient information about the early bird offer and the benefits of the PPP

Meanwhile, with the same targeted customers, they will also have another problem of an expensive one-off payment, will want our solution of an instalment plan with a free interest charge, because it offers them a hassle-free payment method free of extra charge.

# data[].attributes.body
We believe that
office workers from FDIs and international schools

who have the problem of
waiting minimum 20min with high price for office staff lunch.

will want our solution,
fast service, nice meal with affordable price for office staff lunch which is available for a walk-in and pre-order.

because it offers them
fast and good combination for office staff without having a feeling of heavy lunch by offering international quality, good customer touch point, and grantee in food safety for health.

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Prototype 3: A comic-book style storyboard

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Prototype 3: A comic-book style storyboard

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Showing steps in the customer process visuall (photos, sketches, etc) (works well for services with non-digital or multiple touch points - physical, phone, app, chat, etc)

# data[].attributes.body
Mock-up Screens that show the key steps in the process of a customer engaging with your service (works well for apps)

# data[].attributes.headline
Complete before Monday 5 December (30min)

# data[].attributes.subject
Complete before Monday 5 December (30min)

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1. What is your value proposition? Use the sentence structure below.
2. Choose 1 prototype format from the 3 suggested below

*Pro tip: Use the tool canva.com to create very quick prototypes!

# data[].attributes.body
Create a one page document that illustrates your offering using pictures, text, etc. It should include:
a. Working name of service/product
b. Description of product/service (image or text or both)
c. Benefit (solution to presumed problem)

# data[].attributes.headline
Prototype: furniture leasing for parents

# data[].attributes.subject
Prototype: furniture leasing for parents

# data[].attributes.body
We believe that

parents of young children and prospective

who have the problem of

hating to waste money on furniture and things kids outgrow quickly along with the environmental impact of throwing it away and the hassle and quality concerns of the used market

will want our solution,

easy, affordable leasing of quality, hygenic furnture and baby items delivered and returned at your doorstep

because it offers them
ease, peace of mind, a good feeling about saving money and the environment, the ability to effortlessly keep up with change as their child grows

This value proposition relies on the assumption that:
People need to cycle through these items regularly and that the service is worth paying for against the effort of existing DIY versions (buy, sell giveaway)

# data[].attributes.body
Use this sentence structure:
We believe that

<<people: Your target customer>>

who have the problem of

<<the problem that you will solve for them>>

will want our solution,

<< describe solution: your service in a nutshell>>

because it offers them
<<benefit / value for customer>>

# data[].attributes.body
Flyer with:

Team Reslience
Overview of the offer
Images of people doing our exercises together in friendly, relaxed atmosphere and images of self-defense training in business clothes
Outline of a typical session
Call to action

# data[].attributes.body
We believe that

work teams (especially in creative, teaching, and healthcare companies)

who have the problem of

re-establishing and growing trust and connection post-covid and who are tired of the same old trainings and team drinks

will want our solution,

energetic, kick-boxing circuit combined with fitness and wellness or a hands on self-defense experience that brings teams together

because it offers them
an energised and healthy alternative to drinks with the team, challenges peoples comfort zone in a safe environment, leads to team bonding and actions that can make for a healthier team and individuals

This value proposition relies on the assumption that:
People in these types of jobs would be interested and willing to join their colleagues in relatively intense physical exercise or would be interested in self-defense as a workshop.