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Focus on location- PO1

Not collective- 3 trustees don’t think the term collective resonates with the brand

Punchy name with a strap line that encompasses what they do

Branding currently is too ‘navy’ (not the colour Navy but the Royal Navy)- the yellow waves on the logo

Trust needs to be worked on- other words for trust maybe

Longitude and latitude incorporated in the graphics but not the name

They gasped when we showed them PO1TUS

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Roughly what we said to her about the next phase

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Roughly what we said to her about the next phase

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We have got some new names however we don’t feel like they resonate well enough with who you are and what you do as a brand. Even with the time taken to research and come and look around the dockyard we feel like we’re still at a bit of a dead end. We think that the knowledge from people within the company and the Navy themselves will have more of an impact on generating a name for the brand and would like to propose a workshop next Monday with the trustees rather than a presentation in order to ideate and get them involved so they feel like a part of the rebranding.

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Portsmouth Naval Yard

Portsmouth Naval Trust

The Dockyard

The Dockyard Collective

Dockyard Trust

Porta Naval Trust

Porta Naval Yard

Porta Trust

50° North

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I just put the key feedback we got from her in the last meeting. I suggest we should visit the place all together, take some pictures and explore the place. Maybe something will inspire us for the logo, name or colour palette?

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Neutral Peach and Brown Textured Moodboard

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Explore a hand-picked collection of Pins about Logo inspiration on Pinterest.

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Is there a set deadline for this to be complete?

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Is there a set deadline for this to be complete?

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Boats and boating--Equipment and supplies

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I think the navy blue and white is such as beautiful and strong combination and It would definitely look awesome. we just need to verify the colour palette with the client - in case they want to move completely from naval theme?

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really like the idea of SHAPE and STRUCTURE with this rebrand

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Would you be open to a symbol as part of your new branding?

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Would you be open to a symbol as part of your new branding?

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We are aware that previous designers have attempted to produce a rebrand, what in-particular did not align with PNB- Property Trust?

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We are aware that previous designers have attempted to produce a rebrand, what in-particular did not align with PNB- Property Trust?

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You're current Colour scheme is very Naval and Nautical, you mentioned that you wanted a new colour palette.  Would this be similar or completely different to what you have already obviously with the naval theme in mind?

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You're current Colour scheme is very Naval and Nautical, you mentioned that you wanted a new colour palette.  Would this be similar or completely different to what you have already obviously with the naval theme in mind?

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Portsmouth Naval Base Property Trust was set up in 1985 by the Ministry of Defence and Portsmouth City Council. Its initial purpose was to take responsibility for the long-term preservation of the historic south-west corner of Portsmouth Naval Base which had been released under the 1982 Defence Review.

It was also intended to safeguard any further historic defence estate which might either be released in the future by the MOD or become available on the open market. The Trust is therefore a property development agency specialising in the re-use of historic buildings within Portsmouth Historic Dockyard that have an association with the Naval Base.

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Portsmouth Naval Base Property Trust was set up in 1985 by the Ministry of Defence and Portsmouth City Council. Its initial purpose was to take responsibility for the long-term preservation of the historic south-west corner of Portsmouth Naval Base which had been released under the 1982 Defence Review.