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Top Suggestion Questions for USP

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1. Check tips how to ask questions to build a rapport with the user
2. Review the details about Dora and Greg's businesses + USP suggestions
3. Think what questions can be asked to familiarize and come to suggestions

Please clear your answers, so the next expert could also practice

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What do you think about accepting online payments on your site?

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What ways do you use to look professional when communicating with your clients?

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How do you usually communicate with your clients?

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How do you plan to monetize your business?

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Greg is a professional photographer who manages his portfolio, has a contact form to discuss photoshoots with clients, shares his experience, background, posing tips in Blog posts.

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What features would you like to add to your site?

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Do you plan increasing sales for your shop?

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What are your plans on promoting your coffee shop?

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How do you plan to attract new clients to your website?

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She owns a coffee shop in London and manages her online store at Wix. Dora is a successful merchant who sells products online and works on online visibility of "Coffee from Dora” site.

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Avoid using ‘Why’ questions

They sound blaming and bring no benefit

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Don’t add options to choose

We ask questions to learn user's thoughts and ideas, but not to choose from a couple of variants

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Ask open-ended questions

Questions should provoke the user to share their thoughts or plans, rather than answer "yes/no"
Instead of "Do you suggest coupons for your store?" ask "How do you plan to increase sales in your store?" + suggest coupons

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Keep your questions short

Ask clear questions which are understandable, and can give you some insights about the user and choose the way to help their development
Instead of "I'd like to know if you want to attract new customers to the site by using new tools or feature you can benefit from?", ask "What are your plans on attracting more clients to the website?"

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Do your research

Check a user's site to see what it's about, have a look at the USP tabs to learn more

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Be a good listener

Pay attention to the info the user shares with us in their request, read through the lines, try to find the info which you can use