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Explore the USP of Nando’s.​

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Key selling points/differences/competitive advantage – what makes us better than competitors

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Explore the USP of Nando’s.​

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Emotive - what attracts people to the organization/products/brands on an emotional level​

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Explore the USP of Nando’s.​

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Benefits - what attracts customers to the organization/products/brands​

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How does the location and the people within that location impact a brand?

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How does the history of a nation influence the products that are sold within their borders

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Explain one strength and one limitation of sourcing Chillies from Mozambique.

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As a group, you will research and present your findings on one of the types of promotion.

Above the line

Below the line

Through the line

Please answer using the following headings.

Definition:

Examples:

Pros:

Cons:

Real examples of brands using this technique successfully: