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Co-creation is not a marketing strategy. It is a transfer of authorship. Brands that do not understand the difference will lose the generation that does

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The consumer who helps design a garment does not return it, does not resell it quickly, and tells everyone she knows about it. Co-creation is also the most powerful retention tool in fashion, sustainability and co-creation are the same movement. A garment you helped make is a garment you keep

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Craftsmanship, how they can co-exist, or if they are stronger together pick one direction or negative

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List of significant trends dominating today's fashion industry

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List of significant trends dominating today's fashion industry

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1. Sustainability and Circular Fashion- resale, local artisanal collaborations, private upcycling, material development- Preservation of rich raw materials and producing alternatives

2. Pop ups and interactive store windows

3. Tech couture

4. initial digital product testing

5. Cultural mixing or hybridity

6. brands are trying to integrate ai, and while going hand in hand with consumer experience

7. material storytelling

8. emotional retail? sensory selling (making a memorable impact)

9. adapting to economic pressures (focus on planned and strategic growth)

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1. Circular Fashion

2. resale

3. artisanal collaborations

4. private upcycling

5. material development (producing alternatives) eg, orange fibre, cactus leather, mushroom shoes

6. Preservation of rich raw materials

7. dye recycling

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1. Tech couture

2. digital product testing (virtual sampling)

3. ai integrated design

4. digital passports and traceability

5. virtual fashion shows

6. metaverse

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1. Material storytelling

2. Emotional retail? sensory selling (making a memorable impact)

3. Post-purchase connection

4. subscription and rental memberships

5. consumer confidence creations (personalisations to products, services, etc)

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1. Demand-driven production

2. Post-pandemic economic fragmentation

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Sweden's Syre partners with Nike to scale circular polyester for global sportswear

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Founded in 2023, Syre is a textile impact company developing large-scale textile-to-textile recycling solutions to reduce waste and emissions in the global apparel supply chain. The company uses chemical recycling technology to break down used polyester textiles into their original components, which are then repolymerized into new, high-quality fibers with significantly lower carbon footprints.

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At the heart of the fashion and textiles industry lies an uncomfortable problem: colour — one of the core ingredients of design, beauty and culture — is creating a devastating effect on our planet.

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Our vision is two fold: creating radical transparency from fiber-to-retail, and ensuring authenticity & provenance of sustainable textiles against generics.

TextileGenesis™ platform is an outcome of intensive "grass-root" discussions with the entire apparel supply chain from fiber producers, fabric mills, dyeing house, cut & sew, to retail brands.

It's custom-built for the premium and sustainable textiles such as wood-based fibers, sustainable cotton, recycled polyester, specialty filaments, silk, wool and cashmere.

Our technology secures brand reputation against fakes, creates article level transparency from fiber-to-retail, and drives value-chain inventory optimization.

# data[].attributes.attachment_link.description
Our vision is two fold: creating radical transparency from fiber-to-retail, and ensuring authenticity & provenance of sustainable textiles against generics. TextileGenesis™ platform is an outcome of intensive "grass-root" discussions with the entire apparel supply chain from fiber producers, fabric mills, dyeing house, cut & sew, to retail brands.

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This website is using a security service to protect itself from online attacks. The action you just performed triggered the security solution. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.

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The closing in of sustainability targets, combined with a struggling geopolitical landscape and weighed-down supply chains, keeps the onus on ESG in 2025. But which brands are actually showing progress?

This article is part of the Vogue Business Index: H1 2025, an bi-annual objective scorecard of the 60 top luxury fashion brands, based on revenue. Advanced Members can read the full Vogue Business Index here.

Read the Vogue Business Index: H1 2025 ExpandCollapseIcon

As deadlines approach, this year marks a tipping point in the industry's progress towards environmental, social and governance (ESG) goals, though it's shaping up to be a bumpy ride. Between a brewing trade war, political turmoil and subsequent threats towards diversity, equity and inclusion (DEI), 2025 casts a difficult backdrop for ESG efforts to thrive - albeit one where they're needed more than ever.

Is the fashion industry making real progress? Is it nurturing the goals that will guide it to achieve necessary change? In the last Vogue Business Index, we highlighted that several brands quietly removed tougher targets set for 2030 or 2040, meaning when it comes to climate change, most businesses are aiming to meet only the minimum requirements set to 2050. During our H1 2025 data capture period, many brands were gearing up to achieve their interim goals in 2025, while making it clear that to transform the industry they must begin by partnering with relevant organisations and setting harder targets throughout their operations.

ESG climbers

In this chapter, we evaluate the performance of 60 Index brands - selected based on revenue and industry relevance - across environmental and social impact factors, assessing both the adoption of policies and the deadlines brands have set for specific targets. For environmental factors, we have incorporated metrics like the reduction of plastic packaging or carbon emissions and the implementation of policies around waste water treatment. Among social impact factors, the gender pay gap, executive-level diversity, living wages throughout the supply chain and unionisation have each been examined.

Meanwhile, an accountability assessment evaluates how frequently brands communicate on the progress they are making, targets they've set against criteria like the Science Based Targets initiative (SBTi) and participation in recognised certification schemes like ZDHC. Finally, we asked consumers how sustainable they consider brands, allowing for a comprehensive audit spanning consumer perception and metric-based assessment.

Amid a line-up dominated by Kering and LVMH brands, Burberry, Stella McCartney and Coach are outliers in the top 10 for ESG. Gucci retains its leadership, followed closely by Bottega Veneta and Stella McCartney, while Saint Laurent, Louis Vuitton, Balenciaga and Dior also populate the top of the leaderboard. Fendi and Hermès sit just outside at 11th and 12th place, respectively. Conglomerate-owned brands benefit from extensive reporting on the behalf of their parent companies - but it should be noted that policies alone don't translate to real-world impact.

While the top 10 brands follow a similar pattern when it comes to environmental policies and workers' rights, Burberry, Tommy Hilfiger and Chloé outperform in accountability and reporting. A broader mix of brands emerge towards the top of the social impact ranking, establishing less regulated factors, like diversity in leadership, closing gender pay gaps and committing to improving conditions and compensation for workers throughout the supply chain, as the biggest opportunities.

2025 is set to be a milestone year across the fashion spectrum. Premium labels like Tommy Hilfiger and Ralph Lauren have also set targets for 2025, but some are more measurable than others. Tommy Hilfiger has committed to sustainably sourcing 100 per cent of its cotton (mix of organic, regenerative and other recycled cotton sources), viscose (made from regenerated cellulose, usually from dissolved wood or bamboo pulp) and wool (mix of recycled, organic and certified wool sources) by 2025, alongside making 100 per cent of its packaging (throughout the supply chain) recyclable, reusable or compostable, with products passed to consumers free of oil-based single-use plastic. At Ralph Lauren, the company states that, by this year, five of its iconic products will be Cradle to Cradle certified, an initiative helping companies to innovate and optimise materials and products according to global science-based standards. The proportion of goods affected by the American brand's ' Timeless by Design ' plan is less clear, but the company says it has made progress in other areas such as decreasing its total water use across operations by 25 per cent since 2020 and eliminating hazardous chemicals in its supply chain.

Since the Vogue Business Index began in 2020, consumers have become increasingly critical of brands' sustainability standings. In the first edition, there was a strong correlation between the most beloved brands and the highest sustainability scorers, despite some players having not yet rolled out their sustainability frameworks. Now, the desirability - or awareness - of a brand does not directly translate to its ESG ranking. This is forcing companies to become more sophisticated in how they tackle ESG challenges - especially via key partnerships or commitments that push the needle at an industry level. More mature approaches include the widespread adoption of SBTi, a UN-backed initiative helping companies set climate targets in line with the Paris Agreement; or rising participation in schemes like non-profit Leather Working Group (LWG), a coalition driving best practice in the leather industry.

Changing the language of luxury

The language historically used in product marketing strategies to communicate heritage and prestige is now being appropriated to boost sustainability credentials, with terms such as 'timelessness', 'quality' and 'durability' taking centre stage to sell products as more sustainable than the industry standard. Considering this emotional language still seeks to encourage purchases, though, and there is little evidence of brands promoting 'buy once, own forever' mantras, it's a move that only fuels fashion's overconsumption problem.

The availability of repair services - despite slowly growing - is still limited. While over 60 per cent of Index brands offer repairs, these are generally restricted to two or three-year warranty policies, placing a time limit on luxury's lifespan. The cost of repairs outside of warranties, even when offered directly by brands, is often high, and even accessing these services can be a struggle, disincentivising consumers from repairing products altogether. Brands should lean into the lasting appeal of products, while boosting accessibility to maintenance services that prolong their use.

Brands lag in materials and manufacturing

In the ESG pillar, the phasing out of synthetic fibres holds the most room for improvement. Many brands are already prioritising natural fibres such as cotton and silk, but just 17 per cent of Index brands (including all Kering-owned houses, Hermès, Hugo Boss, Tommy Hilfiger and Prada Group brands) have policies limiting the use of synthetic textiles altogether - or eliminating the subsequent issue of microplastic shedding - which places it far down the priority list. Many are, however, adopting textiles made from recycled materials, with most brands implementing these fabrics in sizable product ranges, not just capsule collections. While this represents welcome progress, it also exposes wider dependencies on synthetic materials, as well as the challenges to replace them with next-generation alternatives due to low-scale production.

Diving deeper into the supply chain, the incentivising of farmers to switch to regenerative agriculture practices is also lagging. Regenerative farming, generally a pushback against conventional industrial farming practices, including the use of pesticides and fertilisers, is a key sustainability move that maximises the carbon capture potential of soil while increasing its resilience to weather. Only half of brands in the Vogue Business Index offer some sort of funding or incentive to encourage responsible or regenerative farming - a proportion heavily weighted by conglomerate-owned brands. While a desired practice, regenerative agriculture faces a lack of investment at the producer end of the supply chain, meaning the burden of responsibility for meeting higher standards is being placed disproportionately on suppliers.

For suppliers, only 16 per cent of brands have a policy on ensuring workers across the supply chain are paid a living wage, with many focusing on legal minimum wages at best (55 per cent) or direct employees at worst (28 per cent). While around 80 per cent of Index brands have policies asserting the right for workers to join unions, the proportion of those with active, impactful unions protecting workers throughout the supply chain is less clear. Instead, many policies emphasise ensuring safe working conditions. Yet the onus is still often placed on suppliers to monitor these conditions, removing brands from the responsibility of ensuring them directly.

There are still several manufacturing markets, like Bangladesh and Cambodia, where the problem of poor compensation remains endemic. A recent investigation by NGO Transparentem in Mauritius, a garment manufacturing hotspot, exposed not only a lack of brand awareness around subpar working conditions, but also the reluctance to reimburse those in the supply chain who have had wages withheld or have faced unnecessarily high recruitment fees. Among Index brands, Tommy Hilfiger owner PVH was one of the few luxury groups to reimburse impacted workers.

Transformation in leather goods

When it comes to leather production, the picture is slightly more optimistic. Seventy-five per cent of Index brands have policies around the responsible use, management or reduction of harmful chemicals used in leather tanneries. Seventy-five per cent are either LWG members or predominantly use leather approved by the LWG, while 50 per cent follow the Zero Discharge of Hazardous Chemicals (ZDHC) programme, a global initiative aimed at eliminating hazardous chemicals from the textile, apparel and footwear industries via sustainable chemical management throughout the supply chain.

Overhauling sourcing principles in the production stage has proven difficult to achieve. Many brands remain in pilot mode when it comes to testing new solutions, and total transformation in even a single category is still far away. Amid the rocky retail landscape, handbags and small leather goods offer a way for brands to lock in the aspirational customer, so it's no surprise materials innovation has been met with hesitancy. Efforts to replace leather, either through vegan or plant-based variants, have been largely experimental, with only a few activist brands like Stella McCartney eradicating the material entirely. Beyond leather, Hugo Boss is aiming to remove polyester and polyamide, including in fibre blends, by 2030.

Increased investment in innovation could make it easier to transform categories at scale. Evolved by Nature, for example, aims to replace fossil fuel-derived petrochemical supply chains with non-toxic natural peptides to create technically advanced formulas that can be used as skincare ingredients, PFAS-free leather finishes and moisture-management coatings for textiles. By taking industry waste - in this instance, the cocoons of mulberry silkworms harvested for fish food - and creating a solution from its by-product, it is possible for brands to improve the sustainability of various categories while reducing waste and reliance on fossil fuels throughout their production cycle.

Case study: Ami Paris's quiet approach to sustainability

During its 25 years in business, Ami Paris has taken various steps towards sustainable operations, most recently including the "responsibility" section on its product pages. As part of a long-term partnership with traceability platform Footbridge, shoppers can trace the lifecycle of a product back to its fibres, including composition, manufacturing countries and a calculation of climate metrics, including how much carbon and freshwater was used during production. While the scheme covers most of Ami's current assortment, the label has yet to extend to leather goods.

The Ami Forever platform, meanwhile, is a proprietary resale platform that allows customers to sell pre-loved Ami garments back to the brand. Products are authenticated, reconditioned and then resold through the site; sellers are sent a voucher for use on new or secondhand collections.

While both schemes make it easier for consumers to shop more sustainably, removing the labour of research and encouraging engagement in circular initiatives, they are part of Ami's quieter approach to sustainability. Despite making important changes, like the move to 100 per cent paper-based packaging in 2019, the brand misses out on communicating its sustainability wins. Such marketing might avoid greenwashing but, in an era of speaking out, it's key for brands to have a voice of their own, especially when it comes to social issues like workers' rights and the gender pay gap.
Key takeaways:

Hard deadlines for environmental goals, soft measures for social. Progress is visible and easier to measure for environmental factors like carbon emissions and water usage, but brands have been reluctant to set hard targets for factors like ensuring a living wage for workers. These are important change factors that shouldn't be neglected.

Making the move to next-gen materials. In line with interim targets, a growing number of brands are swapping synthetic fabrics for recycled options, while leather innovation offers an opportunity for players to up their ESG credentials, despite a lack of investment.

Leveraging partnerships to pursue progress. For brands to make true sustainable progress, they should select partners that can help them accelerate circularity, hold them accountable and innovate processes, all while protecting margins.

To receive the Vogue Business newsletter, sign up here.

Comments, questions or feedback? Email us at feedback@voguebusiness.com.

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Vogue Business custom insights team in partnership with Phronesis Partners

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The winners of sustainability's bumpiest year yet

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The closing in of sustainability targets, combined with a struggling geopolitical landscape and weighed-down supply chains, keeps the onus on ESG in 2025. But which brands are actually showing progress?

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ABOUT

We're driving meaningful change right from the start of the supply chain.

Most of the materials used for fashion, textile, and apparel today come from farms, forests, or fossil fuels. Textile Exchange exists to ensure the industry treats these resources with respect.

WHAT WE DO

Our purpose is to build a global fiber and materials production model that positively impacts our planet.

At the heart of our strategy is the goal of helping the fashion, textile, and apparel industry to reduce the greenhouse gas emissions that come from fiber and raw materials production by 45% by 2030. We call it Climate+.

Soil

Soil puts food on our plates, purifies the water, and is the beginning of all material production. We're striving to keep it healthy.

Biodiversity

Like food and the air we breathe, material production depends on healthy ecosystems which need a wide variety of animals, plants, and microorganisms. That's why we're supporting biodiversity.

Water

The basis of life as we know it, water, needs to be treated as the precious resource it is. We work to make sure it is used responsibly and put back safely into our systems.

Learn the Basics

Understand materials and standards

Explore fibers and materials

We help the industry to understand some of the common sustainability challenges that come with producing popular fibers and raw materials. Then, we work with stakeholders all along the supply chain to find ways to overcome them at scale.

Explore sustainability standards

We've developed a set of robust standards to give the industry a way to authenticate their sustainability claims from raw material to final product. They fill the gaps in existing guidelines and verification tools, and we regularly adapt and upgrade them to meet evolving needs.

Get Involved

Take the next step on your sustainability journey

We recognize that everyone's journey will be different, so we provide the industry with tools, resources, and initiatives that mean everyone, from farmers to suppliers and brands, can find the next step to take on their sustainability pathway.

INSIGHTS

See industry progress in materials sourcing

We can't be confident of reaching our Climate+ goal if don't track our progress. That's why we're pulling together the numbers that help us pinpoint where change has been made so far and orientate our actions on where we need to go next.

See which companies source materials more sustainably

Search by company name, corresponding standard, location, raw material, and more.

Discover data and insights for different fibers and materials

Find key statistics on the global fiber and material production landscape to understand progress.

Track progress towards our Climate+ goal

See the changes that have been realized since 2019 baseline data.

Knowledge Center

Dive deeper into fiber and materials production

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ABOUT Most of the materials used for fashion, textile, and apparel today come from farms, forests, or fossil fuels. Textile Exchange exists to ensure the industry treats these resources with respect. WHAT WE DO At the heart of our strategy is the goal of helping the fashion, textile, and apparel industry to reduce the greenhouse gas emissions that come from fiber and raw materials production by 45% by 2030.

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How to Build a Circular Economy | Ellen MacArthur Foundation

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Help build a circular economy: a better system that can help fight climate change, biodiversity loss and pollution. Explore the solutions for businesses today.

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Orange Fiber * Sustainable fabrics from citrus juice by-products

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Innovation - Material Innovation Initiative

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The State of Fashion 2026: When the Rules Change

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The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion's data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

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The Council of Procurement & Supply Chain Professionals

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AI Demand Forecasting Transforms Inventory Management in 2025 - CPSCP

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AI-Driven Demand Forecasting Transforms Inventory Management for Consumer Products Supply Chains in 2025 As supply chain complexities escalate in 2025, […]

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What to expect in the global fashion industry in 2026

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Luxury sector to revive in 2026 but price hikes leave shoppers ‘betrayed’, Bain says

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The global luxury goods industry is likely to sell 3% to 5% more next year after stagnating in 2025, but years of aggressive price increases have alienated customers, threatening long-term growth, Bain & Company warned.

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To create a greener, more competitive textiles sector

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Scaling textile recycling in Europe—turning waste into value

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Fiber-to-fiber recycling at scale could be achieved by 2030, creating a new circular fashion industry for Europe.

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The Art of Craftsmanship: A Journey Towards Timeless Excellence

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In a world marked by the rapid pace of technological advancement and mass production, the concept of craftsmanship stands as a beacon of timeless excellence.

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Craft Is Our Language Campaign | Bottega Veneta® GB

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Discover Craft Is Our Language, the Bottega Veneta campaign celebrating heritage and innovation.

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Ancient Japan meets contemporary design at Craft x Tech

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Wallpaper* was on the ground at the Japanese design initiative

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Smart Contracts for Supply Chain Traceability: Certifying Made in Italy in 2026

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Blockchain traceability for Made in Italy products: from raw materials to consumer, anti-counterfeiting, EU Digital Product Passport compliance. How Italian manufacturers protect brand value with smart contracts.

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Fashion Trends 2026: Deep Tech, Circularity, Emotions

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From textile deep tech to the Digital Product Passport (DPP), IFA Paris decodes the innovations and emotions transforming the fashion industry in 2026.

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An Instagram post added by wheresthehuman on May 16, 2024. The author is @talentedproducer. May present: hand, musical instrument, finger, nail, folk instrument.

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An Instagram post added on Nov 09, 2025. The author is @tonibreton. May present: still life photography.

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Rootfull by Zena on Instagram: "Somewhere at the intersection of computational design and biological growth - @filipponassetti x @rootfull 🌱
 
Behind the scenes we’ve been deliberately blending high-tech computational design with slow-tech biological growth. The result? “programmable” root growth that challenges the boundaries of traditional 3D printing.

Digital visuals and coding @filipponassetti  Toile Designer @rachelfreirestudio 
Supported by @qestcraft

#contemporarycraft #materialdesign #craftmanship #contemporarydesign #maker"

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137K likes, 595 comments - rootfull on February 12, 2026: "Somewhere at the intersection of computational design and biological growth - @filipponassetti x @rootfull 🌱
 
Behind the scenes we’ve been deliberately blending high-tech computational design with slow-tech biological growth. The result? “programmable” root growth that challenges the boundaries of traditional 3D printing.

Digital visuals and coding @filipponassetti  Toile Designer @rachelfreirestudio 
Supported by @qestcraft

#contemporarycraft #materialdesign #craftmanship #contemporarydesign #maker". 

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HOMO FABER on Instagram: "Creating  the visual illusion of fabric

From her Florentine studio Valentina Caprini @linfa_jewelrystudio weaves her childhood spent surrounded by fabric and sewing machines into her contemporary jewellery designs. Mixing traditional techniques, such as Italian filigree and metal casting with 3D printing and textile working, she creates structures which have a fabric-like aesthetic. Her handwoven filigree, meticulously soldered with fire, evokes the texture of living tissue. 

Discover more about craft and optical illusions – Link in Bio

#HomoFaber #Craftsmanship #MasterArtisan #Italy #ContemporaryCraftsmanship #3D"

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9,492 likes, 159 comments - homofaber on August 7, 2025: "Creating  the visual illusion of fabric

From her Florentine studio Valentina Caprini @linfa_jewelrystudio weaves her childhood spent surrounded by fabric and sewing machines into her contemporary jewellery designs. Mixing traditional techniques, such as Italian filigree and metal casting with 3D printing and textile working, she creates structures which have a fabric-like aesthetic. Her handwoven filigree, meticulously soldered with fire, evokes the texture of living tissue. 

Discover more about craft and optical illusions – Link in Bio

#HomoFaber #Craftsmanship #MasterArtisan #Italy #ContemporaryCraftsmanship #3D". 

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View this post on Instagram

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Into.the.wild.houses on Instagram: "IAAC’s innovative 3D-printed Earth project redefines sustainable architecture by merging modern technology with ancient building practices. Using local soil, the project showcases eco-friendly structures that integrate harmoniously with the surrounding forest. Architect and professor Edouard Cabay explains how this technique demonstrates the potential for low-impact, sustainable construction. This groundbreaking campus is a testament to the fusion of nature and cutting-edge design.

In collaboration with :
@iaacbcn
@edouardcabay
@sivard_
@cheri_jb
@saravandewalle

Watch the full video here:
https://youtu.be/mGSGAD8yZes

#3DPrinting #SustainableArchitecture #EcoDesign #EarthConstruction #IAAC #ArchitecturalInnovation #IwanBaan"

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4,835 likes, 43 comments - into_the_wild_houses on October 20, 2025: "IAAC’s innovative 3D-printed Earth project redefines sustainable architecture by merging modern technology with ancient building practices. Using local soil, the project showcases eco-friendly structures that integrate harmoniously with the surrounding forest. Architect and professor Edouard Cabay explains how this technique demonstrates the potential for low-impact, sustainable construction. This groundbreaking campus is a testament to the fusion of nature and cutting-edge design.

In collaboration with :
@iaacbcn
@edouardcabay
@sivard_
@cheri_jb
@saravandewalle

Watch the full video here:
https://youtu.be/mGSGAD8yZes

#3DPrinting #SustainableArchitecture #EcoDesign #EarthConstruction #IAAC #ArchitecturalInnovation #IwanBaan". 

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Shruti Singh Hoon on Instagram: "Luxury is not defined by a logo. It’s in what’s crafted with love, care, and ethical integrity. 
True luxury is personal. Subjective to your beliefs, shaped by values, and not trends.

First frame: Gamccha exhibit @craftsmuseum 
Second frame: @snd_1913 
Third frame: @bharat_tex 
Fourth: Bandhini cluster in Sikar, Rajasthan
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#indiantextiles #india #indianluxury #handmade #crafts #indian #textiledesign #sustainability #weaving #textiles #indian #luxury #indiancrafts #indiancraftsmanship #madeinindia #textiles #fashion #ethicalconsumption #slowmade 

(Indian, Textiles, Crafts, Sustainable, Luxury, Conscious consumption, textiles fashion design)"

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33K likes, 86 comments - ssinghhoon on September 18, 2025: "Luxury is not defined by a logo. It’s in what’s crafted with love, care, and ethical integrity. 
True luxury is personal. Subjective to your beliefs, shaped by values, and not trends.

First frame: Gamccha exhibit @craftsmuseum 
Second frame: @snd_1913 
Third frame: @bharat_tex 
Fourth: Bandhini cluster in Sikar, Rajasthan
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#indiantextiles #india #indianluxury #handmade #crafts #indian #textiledesign #sustainability #weaving #textiles #indian #luxury #indiancrafts #indiancraftsmanship #madeinindia #textiles #fashion #ethicalconsumption #slowmade 

(Indian, Textiles, Crafts, Sustainable, Luxury, Conscious consumption, textiles fashion design)". 

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ANINA on Instagram: "As tools become more powerful and image-making becomes more accessible, what matters most is intention, taste, emotion, and perspective. Technology can expand what is possible, but meaning still comes from the person shaping the work, deciding what matters, and giving form to an idea.

In today’s evolving creative landscape, the tools we use matter, especially when they help close the distance between imagination and creation. In partnership with @reve_image , a platform built to bring ideas to life. 

Click the link in our bio to use Reve today."

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1,621 likes, 20 comments - aninaarts on April 21, 2026: "As tools become more powerful and image-making becomes more accessible, what matters most is intention, taste, emotion, and perspective. Technology can expand what is possible, but meaning still comes from the person shaping the work, deciding what matters, and giving form to an idea.

In today’s evolving creative landscape, the tools we use matter, especially when they help close the distance between imagination and creation. In partnership with @reve_image , a platform built to bring ideas to life. 

Click the link in our bio to use Reve today.". 

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Africa pushes for data sovereignty and digital Independence

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At a high-level roundtable during the 58th session of the United Nations Economic Commission for Africa Conference of Ministers, held in Tangiers, Morocco, in April 2026, policymakers and technology leaders signaled a decisive shift in Africa's digital ambitions: from being consumers of technology to becoming architects of their own digital infrastructure and data ecosystems.

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Middle East tensions are disrupting global supply chains and causing operational risks. Apparel and textile brands need digital tools like QUONDA, TrackIT, and ColordesQ to manage quality inspections, production tracking, and color approvals.

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UKFT has published a new industry statistics report offering an overview of key economic indicators for the UK fashion and textile industry, highlighting performance across production, employment, trade and retail.

UK Fashion & Textile Industry: Facts and Figures 2026 is available to UKFT members. To request your copy, email info@ukft.org. For more information about membership, click here.

The report draws on the latest annual data from the Office for National Statistics and reflects ongoing structural change across the sector, including a widening divide between textiles and apparel, and increasing geographic concentration.

It examines industry metrics including turnover, output, exports, production trends and retail sales prices, alongside business demography, employment and productivity. Further sections explore investment patterns, international trade flows, export performance by product and the role of education in supporting future skills and innovation.

Recent data shows stronger activity in textile manufacturing and wholesale, while retail clothing remains the most stable high value segment. However, there are signs of a slowdown in apparel manufacturing and parts of retail, alongside continued long term shifts in the structure of the industry.
*All data comes from the Office for National Statistics, unless otherwise specified. INDUSTRY STATISTICS

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UK Fashion & Textile Industry: Facts and Figures 2026 - UKFT

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UKFT has published a new industry statistics report offering an overview of key economic indicators for the UK fashion and textile industry, highlighting performance across production, employment, trade and retail. UK Fashion & Textile Industry: Facts and Figures 2026 is available to UKFT members. To request your copy, email info@ukft.org.

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Author Emma Chiu & Marie Stafford, Global Directors, VML Intelligence

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VML reveals our 100 trends set to transform the market and drive growth in 2026 and beyond.

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How Modern Brands Build Cultural Relevance

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Awareness is easy to buy. Relevance is earned through community, integration, and a narrative strong enough to carry across every touchpoint.

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Take a closer look at some of the biggest trends impacting the fashion industry and see what’s next for the future of luxury.

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Future Trends: Reasons to co-create - CultureHive

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Co-creating is difficult so why do it. This paper looks at what makes co-creation valuable to those who participate and how to evaluate it.

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Zendaya and On Unveil Their First Co-Created Collection Through a Film by Spike Jonze

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Zendaya and Swiss premium sportswear brand On present new footwear and apparel blending performance with effortless everyday style, brought to life through Shape of Dreams, a cinematic campaign film by Academy Award-winning director Spike Jonze.

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Here are the essential areas to focus on as you build your LinkedIn strategy, and some Adobe Express hacks to help.

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Discover key trends shaping the luxury market in 2026, including brand performance, consumer shifts, and growth opportunities in the global luxury sector.

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To accompany Country & Town House's annual Great British Brands publication, GBB Live 2026, titled New Frontiers, launched in April 2026 as the inaugural event alongside the publication. Hosted at London's iconic Town Hall by Bottaccio, the summit brought together leaders across British luxury, media, design and culture to explore the future of the sector, from AI and sustainability to shifting consumer behaviour, global expansion and modern British identity.

I had the privilege of joining the "East vs West" panel, a timely discussion hosted by John Arlidge alongside fellow panellists, Kiki McDonough and Dr R. Sri Ram.

The discussion reflected on how British luxury is evolving amid an increasingly complex global landscape. Set against the backdrop of the slowest five-year period of global economic growth in decades, the conversation was grounded in a clear reality: the luxury industry is entering a period of recalibration.

While inflation has slowed, consumer confidence remains fragile, with 71% of global consumers still concerned about the cost of everyday essentials
Source: Euromonitor Voice of the Consumer: Lifestyles Survey, fielded January to February 2026
At the same time, luxury brands face rising production costs, geopolitical uncertainty, and softer demand in key markets such as the US and China. Ongoing tensions in the Middle East further underscored the fragility of the outlook, reinforcing the sense that luxury brands are navigating an increasingly volatile environment. The result is a fundamental redefinition of value.

Across the day's programme, a consistent theme emerged: consumption is becoming more intentional. Consumers are buying less but buying better. They are prioritising quality, circularity, and long-term value over quantity. Experiences, wellbeing and emotional connection are increasingly displacing volume-led consumption. Luxury today is less about ownership and more about meaning, longevity and relevance.

This shift was reflected in the "East vs West" discussion, which explored changing growth dynamics across global markets. While China remains critical, it is becoming more competitive and increasingly experience-driven. India, by contrast, presents a significant long-term opportunity, fuelled by a young, aspirational consumer base, while the US and Middle East continue to demonstrate resilience. Success is no longer defined by scale alone, but by cultural understanding, localisation and genuine in-market relevance.

More broadly, the day reinforced the message that the most successful brands now operate with "one foot in the past and one in the future" by balancing heritage with innovation. Technology, including AI, is an enabler rather than a differentiator. Instead, creativity, craftsmanship and human connection are emerging as the true drivers of value.

This sentiment was captured powerfully in a closing conversation with Mary Portas, who emphasised that the future of luxury lies in creativity, trust and emotional resonance. In an increasingly digital world, it is not technology but storytelling, identity and experience that build lasting brand equity.

In this context, Great British brands feel particularly well positioned. As the market shifts towards more conscious, value-driven consumption, their core strengths, namely heritage, craftsmanship and narrative depth, align closely with evolving consumer expectations. Across both mature markets such as the US and more volatile ones like China, we are seeing a clear transition away from volume growth towards experience, lifestyle integration and emotional engagement. Indeed, more than 55% of consumers prioritise spending on experiences, with 22% planning to increase spending on novel experiences in 2026. Ownership is no longer the ultimate marker of status; emotional connection and ethical alignment now define modern prestige.

The event concluded with drinks hosted by English sparkling wine producer, Wiston Estate, a fitting expression of contemporary British luxury. Blending centuries of land stewardship with modern craftsmanship and sustainable regenerative viticulture and farming practices across the estate, the Goring family's estate, established in 1743, produces award-winning wines using traditional methods on the historic chalk soils of the South Downs. It stands as a compelling example of how heritage, provenance, sustainability and community continue to shape the next chapter of British luxury.

Ultimately, British luxury is no longer defined solely by what it produces, but by what it stands for: quality over quantity, storytelling over status, and longevity over immediacy. In a market undergoing reset and rebalancing, the GBB Live event delivered a decisive message: Great British brands are positioned not merely to adapt, but to lead.

Want to stay ahead in the luxury market? Discover the Top Five Trends in Luxury Goods shaping consumer preferences and brand strategies this year.

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What Great British Brands Reveal About Luxury's Next...

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Explore how leading British brands are shaping luxury's future, from heritage and craftsmanship to innovation, shifting consumer values and new growth strategies.

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Global Luxury Retail Trends 2026: How Luxury Players Shape the Future for All People

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As we approach 2026, luxury retail in fashion, watches, and jewelry stands at the edge of transformative change. The global personal luxury goods market is projected to reach nearly $440 billion by 2026, but growth is only part of the story.An emerging wave of hyper-personalization, seamless digital integration, and shifting consumer values is reshaping how luxury players engage their clientele. This luxury trendcast reveals how people across generations are driving new expectations for how they

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Top 10 Fashion Trends That Will Be Everywhere in 2026

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This year fashion gets freaky, fuzzy, and fiercely nostalgic where character charms, chunky jewels, and barrel jeans rule a values-driven, vibe-maximal world.

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Technology is not replacing the artisan. It is giving the artisan a global audience for the first time

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Technology is not replacing the artisan. It is giving the artisan a global audience for the first time